Automotive News Europe - December 2019 - S20

AUTOMOTIVE NEWS EUROPE

TALK FROM THE TOP

Controlled growth
Lamborghini CEO taps the brakes on brand's record sales rise

Meet the boss
❚ NAME: Stefano Domenicali
❚ TITLE: Lamborghini CEO
❚ AGE: 54
❚ MAIN CHALLENGE:

Photo: Bloomberg

Balancing volume growth with
brand exclusivity.

Properly managing dealer inventory
is a delicate business exercise
with a lineup of cars priced between
100,000 and 300,000 euros.

Is the waiting time for the Urus still
a big issue?
On average, we are at about nine months,
which is fine for a high-end SUV. It takes
about a year to get the S version of the
Aventador while the Aventador SVJ is sold
out. It takes six months to get a Huracan.
These waiting times are OK in most maramborghini is on course for a global holders and the VW Group supervisory kets, but we see a growing trend in the
sales record for the ninth consecutive board. What I can say is that all this inter- Far East, Middle East, California and Floryear in 2019. Starting in 2020, however, est around Lamborghini means that the ida where customers want to buy the car
its volume is expected to stabilize at less team here has done a good job.
they see in the showroom. Properly manthan 8,500 vehicles a year to preserve
aging dealer inventory is a delicate busithe brand's exclusivity and protect re- What are the biggest achievements?
ness exercise with a lineup of cars priced
sale values. To push annual sales above Last year we increased sales by 51 percent between 100,000 and 300,000 euros.
10,000 the Volkswagen Group subsidiary to 5,750 units and revenue by 40 percent
needs a fourth model, which isn't due to 1.42 billion euros. This year we will set What percentage of Urus sales are
before 2025. Lamborghini CEO Stefano once again new records for sales -- about conquests?
Domenicali discussed these topics and 8,200 units -- and revenue. Recognition and About 70 percent of its customers are
more with Automotive News Europe Asappreciation of the brand has also grown new to the brand.
sociate Publisher and Editor Luca Ciferri.
significantly. To give an example, we have What is the retention rate for your suIs Volkswagen Group considering an customers who are willing to pay 25,000 percars?
IPO or a divestiture of Lamborghini?
euros more than the list price of a new Urus More than 70 percent are repeat cusThose decisions are made by our share- to get immediate delivery of a used model. tomers.

L

20

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Automotive News Europe - December 2019

Table of Contents for the Digital Edition of Automotive News Europe - December 2019

Contents
Automotive News Europe - December 2019 - Intro
Automotive News Europe - December 2019 - Cover1
Automotive News Europe - December 2019 - Cover2
Automotive News Europe - December 2019 - 3
Automotive News Europe - December 2019 - Contents
Automotive News Europe - December 2019 - 5
Automotive News Europe - December 2019 - 6
Automotive News Europe - December 2019 - 7
Automotive News Europe - December 2019 - 8
Automotive News Europe - December 2019 - 9
Automotive News Europe - December 2019 - 10
Automotive News Europe - December 2019 - 11
Automotive News Europe - December 2019 - 12
Automotive News Europe - December 2019 - 13
Automotive News Europe - December 2019 - 14
Automotive News Europe - December 2019 - 15
Automotive News Europe - December 2019 - 16
Automotive News Europe - December 2019 - 17
Automotive News Europe - December 2019 - 18
Automotive News Europe - December 2019 - 19
Automotive News Europe - December 2019 - 20
Automotive News Europe - December 2019 - 21
Automotive News Europe - December 2019 - 22
Automotive News Europe - December 2019 - 23
Automotive News Europe - December 2019 - 24
Automotive News Europe - December 2019 - 25
Automotive News Europe - December 2019 - 26
Automotive News Europe - December 2019 - 27
Automotive News Europe - December 2019 - 28
Automotive News Europe - December 2019 - 29
Automotive News Europe - December 2019 - 30
Automotive News Europe - December 2019 - 31
Automotive News Europe - December 2019 - 32
Automotive News Europe - December 2019 - 33
Automotive News Europe - December 2019 - 34
Automotive News Europe - December 2019 - 35
Automotive News Europe - December 2019 - 36
Automotive News Europe - December 2019 - 37
Automotive News Europe - December 2019 - 38
Automotive News Europe - December 2019 - Cover3
Automotive News Europe - December 2019 - Cover4
Automotive News Europe - December 2019 - SCover1
Automotive News Europe - December 2019 - SCover2
Automotive News Europe - December 2019 - S3
Automotive News Europe - December 2019 - S4
Automotive News Europe - December 2019 - S5
Automotive News Europe - December 2019 - S6
Automotive News Europe - December 2019 - S7
Automotive News Europe - December 2019 - S8
Automotive News Europe - December 2019 - S9
Automotive News Europe - December 2019 - S10
Automotive News Europe - December 2019 - S11
Automotive News Europe - December 2019 - S12
Automotive News Europe - December 2019 - S13
Automotive News Europe - December 2019 - S14
Automotive News Europe - December 2019 - S15
Automotive News Europe - December 2019 - S16
Automotive News Europe - December 2019 - S17
Automotive News Europe - December 2019 - S18
Automotive News Europe - December 2019 - S19
Automotive News Europe - December 2019 - S20
Automotive News Europe - December 2019 - S21
Automotive News Europe - December 2019 - S22
Automotive News Europe - December 2019 - S23
Automotive News Europe - December 2019 - S24
Automotive News Europe - December 2019 - S25
Automotive News Europe - December 2019 - S26
Automotive News Europe - December 2019 - S27
Automotive News Europe - December 2019 - S28
Automotive News Europe - December 2019 - S29
Automotive News Europe - December 2019 - S30
Automotive News Europe - December 2019 - S31
Automotive News Europe - December 2019 - S32
Automotive News Europe - December 2019 - S33
Automotive News Europe - December 2019 - S34
Automotive News Europe - December 2019 - S35
Automotive News Europe - December 2019 - S36
Automotive News Europe - December 2019 - S37
Automotive News Europe - December 2019 - S38
Automotive News Europe - December 2019 - S39
Automotive News Europe - December 2019 - S40
Automotive News Europe - December 2019 - S41
Automotive News Europe - December 2019 - S42
Automotive News Europe - December 2019 - SCover3
Automotive News Europe - December 2019 - SCover4
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