Automotive News Europe - February 2020 - 34

AUTOMOTIVE NEWS EUROPE

FINAL WORD

Ex-Renault
design boss dishes,
disses in memoir
D

esigners of today are the glamorous
stars of the automotive industry, jetting from trade show to press event unveiling their latest creations or concepts. Patrick Le Quement, the longtime head of
design at Renault, remembers a very different time, but more on that in a moment.
In his new book, "Design: Between the
Lines," Le Quement, documents what he
sees as a fundamental shift from the 1960s
to 1980s as designers "began to be looked
upon as significant assets who could transform the destiny of a company" rather than
mere stylists who were asked "to superficially alter the appearance of vehicles that
had ungainly proportions."
According to Le Quement, designers started to gain more power in the 1980s when
internal styling teams began to compete
successfully against external design houses such as Pininfarina. A pivotal moment,
at least in France, came in 1982 with the
success of the Peugeot 205 that was designed in-house by Gerard Welter - "a
masterpiece of automotive design," Le
Quement says, "that provided the signal
for other designers to come out of the
shadows of the Turin carrozzerie."
During nearly 50 years in the automotive
business Le Quement also worked for
Ford, Volkswagen and Simca. He
joined Ford in 1968, first in
England and Germany, then in

Peter Sigal

is News Editor at
Automotive News Europe.
He can be reached at
psigal@autonews.com.

Detroit, where Le Quement was astounded by the Big 3's resources and
the "delicious excesses" of the bosses.
The carpets in Henry Ford II's offices
were so thick it was like "walking on
freshly fallen snow," he notes.
Motown's charms eventually faded for Le
Quement, with the Ford Tempo/Mercury
Topaz twins perhaps the final straw: "These
two models represented the lowest point in
Ford design since the Edsel," he says. His
impression of the Mustang II was that it was
"about as attractive as a cheese grater."
After two years at Volkswagen-Audi, as it
was then known, Le Quement was named
head of design at Renault, where he was
given a mandate to help the company become innovative again. He did so starting
with the Twingo minicar, then the Scenic
minivan and Dacia Logan, before retiring at
age 64 in 2009. ANE

It's all about
the proportions:
Low and wide is good,
but lower and wider
is better - and some
designers would
cheat by
knowingly offering
models that were
impossibly low for
their platform.

In retirement Le Quement
designs high-end sailboats.
34

www.autonewseurope.com

FEBRUARY 2020


http://www.autonewseurope.com

Automotive News Europe - February 2020

Table of Contents for the Digital Edition of Automotive News Europe - February 2020

Contents
Automotive News Europe - February 2020 - Intro
Automotive News Europe - February 2020 - Cover1
Automotive News Europe - February 2020 - Cover2
Automotive News Europe - February 2020 - 3
Automotive News Europe - February 2020 - Contents
Automotive News Europe - February 2020 - 5
Automotive News Europe - February 2020 - 6
Automotive News Europe - February 2020 - 7
Automotive News Europe - February 2020 - 8
Automotive News Europe - February 2020 - 9
Automotive News Europe - February 2020 - 10
Automotive News Europe - February 2020 - 11
Automotive News Europe - February 2020 - 12
Automotive News Europe - February 2020 - 13
Automotive News Europe - February 2020 - 14
Automotive News Europe - February 2020 - 15
Automotive News Europe - February 2020 - 16
Automotive News Europe - February 2020 - 17
Automotive News Europe - February 2020 - 18
Automotive News Europe - February 2020 - 19
Automotive News Europe - February 2020 - 20
Automotive News Europe - February 2020 - 21
Automotive News Europe - February 2020 - 22
Automotive News Europe - February 2020 - 23
Automotive News Europe - February 2020 - 24
Automotive News Europe - February 2020 - 25
Automotive News Europe - February 2020 - 26
Automotive News Europe - February 2020 - 27
Automotive News Europe - February 2020 - 28
Automotive News Europe - February 2020 - 29
Automotive News Europe - February 2020 - 30
Automotive News Europe - February 2020 - 31
Automotive News Europe - February 2020 - 32
Automotive News Europe - February 2020 - 33
Automotive News Europe - February 2020 - 34
Automotive News Europe - February 2020 - Cover3
Automotive News Europe - February 2020 - Cover4
https://www.nxtbook.com/nxtbooks/crain/ane_3495899034GGYMR
https://www.nxtbook.com/nxtbooks/crain/ane_9320328934TYHUG
https://www.nxtbook.com/nxtbooks/crain/ane_7900358122IMGRO
https://www.nxtbook.com/nxtbooks/crain/ane_3330853029TRYKS
https://www.nxtbook.com/nxtbooks/crain/ane_7603992185JJOMR
https://www.nxtbook.com/nxtbooks/crain/ane_9952380791TKMND
https://www.nxtbook.com/nxtbooks/crain/ane_5963340912YTMVC
https://www.nxtbook.com/nxtbooks/crain/ane_9085020498DOMCR
https://www.nxtbook.com/nxtbooks/crain/ane_7569349232HGWST
https://www.nxtbook.com/nxtbooks/crain/ane_8394843321MIRSB_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8394843321MIRSB
https://www.nxtbook.com/nxtbooks/crain/ane_7830554918KRPMY
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2019
https://www.nxtbook.com/nxtbooks/crain/ane_3258093390ITWPM
https://www.nxtbook.com/nxtbooks/crain/ane_5392044910YTVMM
https://www.nxtbook.com/nxtbooks/crain/ane_4903750143RTEM
https://www.nxtbook.com/nxtbooks/crain/ane_8945903036KOPLM
https://www.nxtbook.com/nxtbooks/crain/ane_4950209328USKEJ
https://www.nxtbook.com/nxtbooks/crain/ane_7390430940MNSWA
https://www.nxtbook.com/nxtbooks/crain/ane_7390430940MNSWA_v2
https://www.nxtbook.com/nxtbooks/crain/ane_8230453971TKYMU
https://www.nxtbook.com/nxtbooks/crain/ane_7837465743WEMSH
https://www.nxtbook.com/nxtbooks/crain/ane_7833672917YBMPD
https://www.nxtbook.com/nxtbooks/crain/ane_9088748726YCPLE
https://www.nxtbook.com/nxtbooks/crain/carcutaways_2018
https://www.nxtbook.com/nxtbooks/crain/ane_8597213481CWFVW
https://www.nxtbook.com/nxtbooks/crain/ane_2482974147IFSFU
https://www.nxtbook.com/nxtbooks/crain/ane_8305986869KNPMS
https://www.nxtbook.com/nxtbooks/crain/ane_0614201113IJPIA
https://www.nxtbook.com/nxtbooks/crain/ane_8994679032WJPLU
https://www.nxtbook.com/nxtbooks/crain/ane_5968336988ILNYJ
https://www.nxtbook.com/nxtbooks/crain/ane_1997227797LUMBD
https://www.nxtbook.com/nxtbooks/crain/ane_4215263985SSIAG
https://www.nxtbook.com/nxtbooks/crain/ane_4215263985SSIAG_v2
https://www.nxtbook.com/nxtbooks/crain/ane_9685235478RMUTM
https://www.nxtbook.com/nxtbooks/crain/ane_7982651231IRTQN
https://www.nxtbook.com/nxtbooks/crain/ane_9762539875TSICT
https://www.nxtbook.com/nxtbooks/crain/ane_5689715482IENCS
https://www.nxtbook.com/nxtbooks/crain/ane_3746259086NJIUT
https://www.nxtbook.com/nxtbooks/crain/ane_3746259086NJIUT_supp
https://www.nxtbook.com/nxtbooks/crain/ane_6647392641QIRBD
https://www.nxtbook.com/nxtbooks/crain/ane_1850001440JWORG
https://www.nxtbook.com/nxtbooks/crain/ane_5574194871YIURI
https://www.nxtbook.com/nxtbooks/crain/hyundaisupp2017
https://www.nxtbook.com/nxtbooks/crain/ane_4475234219PTTGU
https://www.nxtbook.com/nxtbooks/crain/ane_4475234219PTTGU_supp
https://www.nxtbook.com/nxtbooks/crain/ane_7756553946DFERT
https://www.nxtbook.com/nxtbooks/crain/ane_7565421232JJRPR
https://www.nxtbook.com/nxtbooks/crain/ane_2587741235HJMYR
https://www.nxtbook.com/nxtbooks/crain/ane_4125411029LPFDS_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8565758324ZKFSK
https://www.nxtbook.com/nxtbooks/crain/ane_7578531577POYML
https://www.nxtbook.com/nxtbooks/crain/ane_9343287619LWSSX_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8578612319JPCLK
https://www.nxtbook.com/nxtbooks/crain/ane_9856230144DRBGW
https://www.nxtbook.com/nxtbooks/crain/ane_5895292377LGMAK
https://www.nxtbook.com/nxtbooks/crain/ane_4859913266JPCLG
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2016
https://www.nxtbook.com/nxtbooks/crain/ane_3403462342JDFLS
https://www.nxtbook.com/nxtbooks/crain/ane_4687134234ASBSE
https://www.nxtbook.com/nxtbooks/crain/ane_4687134234ASBSE_supp
https://www.nxtbook.com/nxtbooks/crain/ane_1324623495GSAPP_supp
https://www.nxtbook.com/nxtbooks/crain/ane_1324623495GSAPP
https://www.nxtbook.com/nxtbooks/crain/ane_7076604777NWYOQ
https://www.nxtbook.com/nxtbooks/crain/ane_2309428300SPGDS
https://www.nxtbook.com/nxtbooks/crain/ane_1982756473HYRDS
https://www.nxtbook.com/nxtbooks/crain/ane_2057203582WPGHS
https://www.nxtbook.com/nxtbooks/crain/ane_9635969361GPSUS
https://www.nxtbook.com/nxtbooks/crain/ane_2983710392PASLY
https://www.nxtbook.com/nxtbooks/crain/ane_9274028472PSHGR
https://www.nxtbook.com/nxtbooks/crain/ane_7844698254RFBML
https://www.nxtbook.com/nxtbooks/crain/ane_3566392684GBCRP
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2015
https://www.nxtbook.com/nxtbooks/crain/ane_7746982457HCTBV
https://www.nxtbook.com/nxtbooks/crain/ane_8466734982WRVBP
https://www.nxtbook.com/nxtbooks/crain/ane_8944557823RVMTM
https://www.nxtbook.com/nxtbooks/crain/ane_4663872983MNCFG
https://www.nxtbook.com/nxtbooks/crain/ane_8935549241RNBCW
https://www.nxtbook.com/nxtbooks/crain/ane_9566378724RTBNK
https://www.nxtbook.com/nxtbooks/crain/ane_1598742103YTHGS
https://www.nxtbook.com/nxtbooks/crain/ane_6449829678HCRRM
https://www.nxtbook.com/nxtbooks/crain/ane_8433098135TBSPR
https://www.nxtbook.com/nxtbooks/crain/ane_1988430922ECNBM
https://www.nxtbook.com/nxtbooks/crain/ane_4635855310KGBRY
https://www.nxtbook.com/nxtbooks/crain/ane_7735666492FWXZT
https://www.nxtbook.com/nxtbooks/crain/ane_4498823511WNCGH
https://www.nxtbook.com/nxtbooks/crain/ane_8944367792DCMBT
https://www.nxtbook.com/nxtbooks/crain/ane_2553977513GBCWD
https://www.nxtbook.com/nxtbooks/crain/ane_1665498825FVBCR
https://www.nxtbook.com/nxtbooks/crain/ane_4667099235GBWXD
https://www.nxtbook.com/nxtbooks/crain/ane_7844098824RBCKL
https://www.nxtbook.com/nxtbooks/crain/ane_8944652092BCTRF
https://www.nxtbook.com/nxtbooks/crain/ane_5421893221KYPFV
https://www.nxtbook.com/nxtbooks/crain/ane_8944763097HBPSR
https://www.nxtbook.com/nxtbooks/crain/ane_7589445092GBMCT
https://www.nxtbook.com/nxtbooks/crain/ane_8971256849SUEQH
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2013
https://www.nxtbook.com/nxtbooks/crain/ane_7485663908JMPSU
https://www.nxtbook.com/nxtbooks/crain/ane_8946673098UVPLS
https://www.nxtbook.com/nxtbooks/crain/ane_1099378253HVLPH
https://www.nxtbook.com/nxtbooks/crain/ane_8946773099BHWDC
https://www.nxtbook.com/nxtbooks/crain/ane_8944609227HCTRP
https://www.nxtbook.com/nxtbooks/crain/ane_4899309227HWULX
https://www.nxtbook.com/nxtbooks/crain/ane_7800409927YNCBD
https://www.nxtbook.com/nxtbooks/crain/ane_4667330227HCQWE
https://www.nxtbook.com/nxtbooks/crain/ane_8933092287HCMPL
https://www.nxtbook.com/nxtbooks/crain/ane_975313566GYNDE
https://www.nxtbook.com/nxtbooks/crain/ane_7550448339HVNCN
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_201111
https://www.nxtbook.com/nxtbooks/crain/ane_201109
https://www.nxtbook.com/nxtbooks/crain/ane_frankfurt2011_pocketguide
https://www.nxtbook.com/nxtbooks/crain/ane_201106
https://www.nxtbook.com/nxtbooks/crain/ane_20110222
https://www.nxtbook.com/nxtbooks/crain/ane_20100922
https://www.nxtbook.com/nxtbooks/crain/ane7844055693GVCCB
https://www.nxtbook.com/nxtbooks/crain/ane2662304498QXXVB
https://www.nxtbook.com/nxtbooks/crain/ane7510059135PBCCV
https://www.nxtbook.com/nxtbooks/crain/ane5600731098XCVXB
https://www.nxtbook.com/nxtbooks/crain/ane7985331807SCBCS
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_20081208
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_nxtd
https://www.nxtbookmedia.com