Automotive News Europe - March 2013 - 8

AUTOMOTIVE NEWS EUROPE

GENEVA AUTO SHOW

something a bit different, the 2008 is
probably perfect.”
Unlike larger SUVs, the CO2 emissions
for both the 2008 and Captur will start
below 100 grams per kilometer, the automakers say. By comparison, the best
CO2 result from the Peugeot 4007 SUV
is 189g/km while it is 166g/km for the
compact-sized Renault Koleos.
According to Renault, the Captur will
offer the “expressive styling and driving position of an SUV with the cabin
space and modular interior of a minivan.” Sales of Renault’s small minivan,
the Modus, fell 37 percent last year to
30,315, which is why the automaker is
replacing the Modus with the Captur.

More rivals coming
Other automakers will use Geneva to
showcase their entries for the small
SUV segment. Honda will unveil the
Urban concept that previews a small
SUV that is due to arrive in Europe next
year. The car will be based on Honda’s
Jazz subcompact. Kia also will show a
concept in Geneva that previews a possible entrant into the sector.
Another small SUV set to due in Europe
in 2014 is the Fiat 500X, which will
share its underpinnings with a new
entry-level model for the Jeep brand.
More rivals are due in 2015, including
one from Volkswagen that will borrow
from the Taigun concept the automaker
showed last year in Brazil. IHS expects
that Toyota, Mazda and Hyundai also
will launch small SUVs by 2015.
Despite the strong competition, IHS
predicts the 2008 will remain No. 1 and
the Captur will hold on to second place
in European small SUV sales by 2016
with the VW entry at No. 3 followed by
the Juke in fourth place and Hyundai’s
model rounding out the top five.
Interest in the sector is already strong
today in Europe, where Opel/Vauxhall
sold almost 5,500 Mokkas in January,
according to figures from JATO Dynamics, with demand outstripping supply.
“We will be supply constrained this year.
We will probably have to close the order

8

www.autonewseurope.com

VW is expected to launch a production version of the Taigun concept in 2015.
books for a while in the second quarter,”
a Vauxhall spokesman said.
The Mokka and its sister model, the
Chevrolet Trax, are built in South Korea,
which means “the pipeline is rather
long, so that adds to the frustration,”
the spokesman said.

Global appeal
The automakers are counting on the
small SUVs to appeal well beyond
Europe. Peugeot will build the 2008 in
Mulhouse, France, as well as in China
and Brazil. “The 2008 is the Peugeot
brand’s first model simultaneously
designed from the outset by and for
several geographies,” the automaker
said in a statement in January.
Peugeot plans to increase its sales outside of Europe to 50 percent by 2015,
up from 33 percent in 2011.
The Ford EcoSport first went on sale in
Brazil and the model for Europe, which
debuted in Barcelona last month, is very
similar. Ford will announce production
plans for the EcoSport at Geneva.
Honda has announced it will sell its
small SUV globally, including the United
States, where the cars will come from

Mexico. Honda has not named its
production base for small SUVs sold in
Europe, although its factory in Swindon,
England, is one possibility.

Moneymakers?
Another attraction of the sector is
the chance to leverage the appeal of
SUVs to increase profits. PSA has said
the 2008 is one of its new models
that “will contribute to the upmarket
strategy in 2013” alongside the 208
GTI, 208 XY and the Citroen DS3
cabrio. Along with the move upmarket, PSA is cutting jobs and closing a
plant in France after burning through
3 billion euros in 2012.
The Mokka is one of the models GM is
counting on to lead a revival in Europe,
where the automaker had a $1.8 billion
operating loss last year. Ford also is
struggling in Europe, where it estimates
that its loss will widen to $2 billion this
year from $1.8 billion in 2012.
The potential for profits in the sector
is also attracting smaller automakers.
Qoros, backed by Chinese automaker
Chery, will sell a model starting in 2015,
IHS predicts. And Korean automaker
SsangYong will show a small SUV concept this month in Geneva.

MARCH 2013


http://www.autonewseurope.com

Automotive News Europe - March 2013

Table of Contents for the Digital Edition of Automotive News Europe - March 2013

Automotive News Europe - March 2013
Contents
Marchionne’s big gamble
Star attractions
Showstoppers
Cutting edge
Big plans
Growing apart
Prolific platform
Fresh start
Enter the cyberstore
Latest launches
Locals lose ground
Tech breakthrough?
Personnel problem
Cutaway
Segment superstars
January European sales by country and make
January European sales by model
January production by brand
January Turkey sales by brand
January Russia sales by brand
Still hot
January U.S. sales by model
Global top 25 sales by market and brand
Automotive News Europe - March 2013 - Intro
Automotive News Europe - March 2013 - BB1
Automotive News Europe - March 2013 - BB2
Automotive News Europe - March 2013 - Automotive News Europe - March 2013
Automotive News Europe - March 2013 - Cover2
Automotive News Europe - March 2013 - Contents
Automotive News Europe - March 2013 - Marchionne’s big gamble
Automotive News Europe - March 2013 - 5
Automotive News Europe - March 2013 - 6
Automotive News Europe - March 2013 - Star attractions
Automotive News Europe - March 2013 - 8
Automotive News Europe - March 2013 - Showstoppers
Automotive News Europe - March 2013 - 10
Automotive News Europe - March 2013 - 11
Automotive News Europe - March 2013 - Cutting edge
Automotive News Europe - March 2013 - Big plans
Automotive News Europe - March 2013 - Growing apart
Automotive News Europe - March 2013 - Prolific platform
Automotive News Europe - March 2013 - Fresh start
Automotive News Europe - March 2013 - Enter the cyberstore
Automotive News Europe - March 2013 - Latest launches
Automotive News Europe - March 2013 - Locals lose ground
Automotive News Europe - March 2013 - Tech breakthrough?
Automotive News Europe - March 2013 - Personnel problem
Automotive News Europe - March 2013 - Cutaway
Automotive News Europe - March 2013 - Segment superstars
Automotive News Europe - March 2013 - 24
Automotive News Europe - March 2013 - 25
Automotive News Europe - March 2013 - 26
Automotive News Europe - March 2013 - January European sales by country and make
Automotive News Europe - March 2013 - January European sales by model
Automotive News Europe - March 2013 - 29
Automotive News Europe - March 2013 - 30
Automotive News Europe - March 2013 - January production by brand
Automotive News Europe - March 2013 - 32
Automotive News Europe - March 2013 - 33
Automotive News Europe - March 2013 - January Turkey sales by brand
Automotive News Europe - March 2013 - January Russia sales by brand
Automotive News Europe - March 2013 - Still hot
Automotive News Europe - March 2013 - January U.S. sales by model
Automotive News Europe - March 2013 - 38
Automotive News Europe - March 2013 - 39
Automotive News Europe - March 2013 - Global top 25 sales by market and brand
Automotive News Europe - March 2013 - Cover4
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