Automotive News Europe - Talk From The Top Supplement - December 2019 - 12
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Costly change
Dacia battles to keep prices down as pressure rises to add CO2-reducing tech
D
acia is a huge success in Europe
for parent Renault Group because
it delivers on its "value-for-money" philosophy. However, the cost of achieving emissions compliance, especially
with electrified powertrains, could pose
a threat to the low-cost brand's profits
and sales. Philippe Buros, a veteran of
Dacia in Romania who is the chairman
of Renault's Europe region, talked with
Automotive News Europe Correspondent
Peter Sigal about how Dacia will manage
this transition.
Does Dacia need electrified powertrains in Europe to bring down CO2
emissions and how will you do this?
First of all, our CO2 emissions are
global for Renault Group, including Dacia. The main selling point for Dacia is
"value for money," and as part of that
Dacia takes technology that Renault
has, but after a delay. So, Dacia will
pick up everything that Renault has in
terms of electrification, because we will
be required to electrify the brand, either
with full-electric cars or hybrids. It's
true that Dacia is not electric today but
there are many brands in Europe that
aren't electric, either. I think that everyone will have to go electric because it's
an underlying trend.
will want an electric Dacia. But, they will
want one that is less expensive than an
electric Renault.
Will Dacia get a version of the Renault Zoe EV?
Maybe, but it would have to be the
same price difference as between a
Dacia Sandero and Renault Clio [small
hatchbacks]. Today, one of the ways
we are reducing emissions is with
LPG [liquefied petroleum gas] options.
When you do LPG it lowers your emissions and it's also a dual-fuel system.
It's especially popular in Italy, Poland,
Spain and Switzerland. We are the only
brand that offers the whole range with
LPG versions. In Italy we have the highest share of the LPG market, ahead of
Fiat. For the Duster, more than 50 percent of sales in Italy are LPG and that is
growing.
When will the cost of a full-electric vehicle come down enough for Dacia to
have one?
I think in two or three years we will electrify Dacia.
Do you think Dacia should have lower
emissions for environmental reasons?
Yes, and our customers will be asking
for electrification. When Dacia started to
grow most of our customers in France
lived in rural areas, but today we have a
lot of buyers in cities such as Paris. They
Meet the Europe boss
❚ NAME: Philippe Buros
❚ TITLE: Renault Group Chairman
of Europe Region
❚ AGE: 58
❚ MAIN CHALLENGE:
Adapting the low-cost Dacia
brand to changing emissions and
technology requirements.
12
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Automotive News Europe - Talk From The Top Supplement - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - Talk From The Top Supplement - December 2019
Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - Intro
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover1
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover2
Automotive News Europe - Talk From The Top Supplement - December 2019 - Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - 4
Automotive News Europe - Talk From The Top Supplement - December 2019 - 5
Automotive News Europe - Talk From The Top Supplement - December 2019 - 6
Automotive News Europe - Talk From The Top Supplement - December 2019 - 7
Automotive News Europe - Talk From The Top Supplement - December 2019 - 8
Automotive News Europe - Talk From The Top Supplement - December 2019 - 9
Automotive News Europe - Talk From The Top Supplement - December 2019 - 10
Automotive News Europe - Talk From The Top Supplement - December 2019 - 11
Automotive News Europe - Talk From The Top Supplement - December 2019 - 12
Automotive News Europe - Talk From The Top Supplement - December 2019 - 13
Automotive News Europe - Talk From The Top Supplement - December 2019 - 14
Automotive News Europe - Talk From The Top Supplement - December 2019 - 15
Automotive News Europe - Talk From The Top Supplement - December 2019 - 16
Automotive News Europe - Talk From The Top Supplement - December 2019 - 17
Automotive News Europe - Talk From The Top Supplement - December 2019 - 18
Automotive News Europe - Talk From The Top Supplement - December 2019 - 19
Automotive News Europe - Talk From The Top Supplement - December 2019 - 20
Automotive News Europe - Talk From The Top Supplement - December 2019 - 21
Automotive News Europe - Talk From The Top Supplement - December 2019 - 22
Automotive News Europe - Talk From The Top Supplement - December 2019 - 23
Automotive News Europe - Talk From The Top Supplement - December 2019 - 24
Automotive News Europe - Talk From The Top Supplement - December 2019 - 25
Automotive News Europe - Talk From The Top Supplement - December 2019 - 26
Automotive News Europe - Talk From The Top Supplement - December 2019 - 27
Automotive News Europe - Talk From The Top Supplement - December 2019 - 28
Automotive News Europe - Talk From The Top Supplement - December 2019 - 29
Automotive News Europe - Talk From The Top Supplement - December 2019 - 30
Automotive News Europe - Talk From The Top Supplement - December 2019 - 31
Automotive News Europe - Talk From The Top Supplement - December 2019 - 32
Automotive News Europe - Talk From The Top Supplement - December 2019 - 33
Automotive News Europe - Talk From The Top Supplement - December 2019 - 34
Automotive News Europe - Talk From The Top Supplement - December 2019 - 35
Automotive News Europe - Talk From The Top Supplement - December 2019 - 36
Automotive News Europe - Talk From The Top Supplement - December 2019 - 37
Automotive News Europe - Talk From The Top Supplement - December 2019 - 38
Automotive News Europe - Talk From The Top Supplement - December 2019 - 39
Automotive News Europe - Talk From The Top Supplement - December 2019 - 40
Automotive News Europe - Talk From The Top Supplement - December 2019 - 41
Automotive News Europe - Talk From The Top Supplement - December 2019 - 42
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover3
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover4
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