Automotive News Europe - Talk From The Top Supplement - December 2019 - 24
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Hooked on hybrids
Mitsubishi Europe chief promises to strengthen lineup of low-emissions SUVs
M
itsubishi may be a small player in a month in Germany, up from about 200
Europe, but in a declining market to 300 a month last year.
it increased sales 7 percent to 134,886
vehicles in the first nine months of 2019. Is the increase in Germany because
The strongest growth is coming from of incentives?
the Outlander SUV, which is Europe's Germany put in place an incentive for
best-selling plug-in hybrid. More plug-in company-car users. It's not as big as in the
hybrids are coming next year, promises UK, but it clearly helped. However, most of
Mitsubishi Europe CEO Bernard Loire, our sales are done with private customers.
who joined last year from alliance part- Mitsubishi in Germany is one of the best
ner Nissan. He spoke with Automotive
News Europe Correspondent Nick Gibbs
about the brand's future.
performers in the private sector. [Mitsubishi
says 69 percent of its German sales were to
private customers in the first nine months
compared with an average of 35 percent for
overall market.] We ranked No. 1 in privatesales mix in September. Choosing a diesel
or gasoline SUV is becoming a dilemma for
some customers, therefore, some pick a
very low-emissions SUV like the Outlander
plug-in hybrid instead.
Mitsubishi Europe posted strong
numbers in the first nine months.
What is driving the increase?
What made the difference is that Outlander plug-in hybrid sales have grown
significantly. Through September we
sold 27,000 units of the plug-in hybrid
in Europe, compared with 15,000 last
year. If we keep this pace, we will reach
36,000 for the calendar year, up from
20,000 last year.
Mitsubishi is doing well in Europe
but sales in the UK, your secondlargest market in the region, were
down 14 percent if you remove the
L200 pickup. Why?
Two key things have happened in the UK,
the discontinuation of the plug-in hybrid
incentive and Brexit has caused a bit of
economic uncertainty. This puts a lot of
pressure on the total industry volume
and especially on the sales-channel mix.
But we were anticipating UK sales would
fall, and that decrease is offset by gains
in other markets. For example, we are
selling about 700 to 800 plug-in hybrids
Meet the Europe boss
❚ NAME: Bernard Loire
❚ TITLE: Mitsubishi Europe
President and CEO
❚ AGE: 53
❚ MAIN CHALLENGE:
Balancing demand for plug-in
hybrids as incentives change.
24
www.autonewseurope.com
In Partnership with
2019
http://www.autonewseurope.com
Automotive News Europe - Talk From The Top Supplement - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - Talk From The Top Supplement - December 2019
Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - Intro
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover1
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover2
Automotive News Europe - Talk From The Top Supplement - December 2019 - Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - 4
Automotive News Europe - Talk From The Top Supplement - December 2019 - 5
Automotive News Europe - Talk From The Top Supplement - December 2019 - 6
Automotive News Europe - Talk From The Top Supplement - December 2019 - 7
Automotive News Europe - Talk From The Top Supplement - December 2019 - 8
Automotive News Europe - Talk From The Top Supplement - December 2019 - 9
Automotive News Europe - Talk From The Top Supplement - December 2019 - 10
Automotive News Europe - Talk From The Top Supplement - December 2019 - 11
Automotive News Europe - Talk From The Top Supplement - December 2019 - 12
Automotive News Europe - Talk From The Top Supplement - December 2019 - 13
Automotive News Europe - Talk From The Top Supplement - December 2019 - 14
Automotive News Europe - Talk From The Top Supplement - December 2019 - 15
Automotive News Europe - Talk From The Top Supplement - December 2019 - 16
Automotive News Europe - Talk From The Top Supplement - December 2019 - 17
Automotive News Europe - Talk From The Top Supplement - December 2019 - 18
Automotive News Europe - Talk From The Top Supplement - December 2019 - 19
Automotive News Europe - Talk From The Top Supplement - December 2019 - 20
Automotive News Europe - Talk From The Top Supplement - December 2019 - 21
Automotive News Europe - Talk From The Top Supplement - December 2019 - 22
Automotive News Europe - Talk From The Top Supplement - December 2019 - 23
Automotive News Europe - Talk From The Top Supplement - December 2019 - 24
Automotive News Europe - Talk From The Top Supplement - December 2019 - 25
Automotive News Europe - Talk From The Top Supplement - December 2019 - 26
Automotive News Europe - Talk From The Top Supplement - December 2019 - 27
Automotive News Europe - Talk From The Top Supplement - December 2019 - 28
Automotive News Europe - Talk From The Top Supplement - December 2019 - 29
Automotive News Europe - Talk From The Top Supplement - December 2019 - 30
Automotive News Europe - Talk From The Top Supplement - December 2019 - 31
Automotive News Europe - Talk From The Top Supplement - December 2019 - 32
Automotive News Europe - Talk From The Top Supplement - December 2019 - 33
Automotive News Europe - Talk From The Top Supplement - December 2019 - 34
Automotive News Europe - Talk From The Top Supplement - December 2019 - 35
Automotive News Europe - Talk From The Top Supplement - December 2019 - 36
Automotive News Europe - Talk From The Top Supplement - December 2019 - 37
Automotive News Europe - Talk From The Top Supplement - December 2019 - 38
Automotive News Europe - Talk From The Top Supplement - December 2019 - 39
Automotive News Europe - Talk From The Top Supplement - December 2019 - 40
Automotive News Europe - Talk From The Top Supplement - December 2019 - 41
Automotive News Europe - Talk From The Top Supplement - December 2019 - 42
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover3
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover4
https://www.nxtbook.com/nxtbooks/crain/ane_talkfromthetopsupplement2019
https://www.nxtbook.com/nxtbooks/crain/ane_7833672917YBMPD_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8597213481CWFVW_supp
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2018
https://www.nxtbook.com/nxtbooks/crain/ane_8944652092BCTRF_v2
https://www.nxtbookmedia.com