Automotive News Europe - Talk From The Top Supplement - December 2019 - 26
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Value preservation
Nissan Europe boss suffers sales slide to prepare for profitable future
Meet the Europe boss
❚ NAME: Gianluca de Ficchy
❚ TITLE: Nissan Europe Chairman
❚ AGE: 49
❚ MAIN CHALLENGE:
Returning the division to
profitability amid lower
volumes and rising costs
to further electrify lineup.
Since 2017, Nissan Europe's selfregistrations have decreased by
about 100,000 units.
N
issan's sales in Europe fell by over a
quarter in the first nine months as
the company suffered headwinds ranging from an aging model lineup, difficulties adapting to WTLP regulations and
management turmoil related to the departure of its scandal-hit leaders Carlos
Ghosn and Hiroto Saikawa. The sales
decline has happened under the watch
of Nissan Europe Chairman Gianluca de
Ficchy, who was appointed to the role
in April 2018. But, as he told Automotive News Europe Correspondent Nick
Gibbs, the drop is a calculated move to
cut unprofitable channels and get leaner
ahead of a big push into electrification.
26
www.autonewseurope.com
Why have your vehicle sales fallen
so sharply and what are you doing to
stop the decline?
We have been undergoing a significant
transition for the last one-and-a-half to two
years. First, there have been many changes
in the market with the new [WLTP emissions] regulations coming in. At the same
time, we really wanted to focus on the most
profitable channels and try to create a
healthier business and a really good brand
position for the future. Most automakers
have been continuously pushing into channels such as rentals or fleets. Since 2017,
Nissan Europe's self-registrations have decreased by about 100,000 units. I think the
value of the brand is something we have to
preserve for the future.
Despite the move to more profitable
sales channels Nissan Europe still
lost money in the first half. Why?
Yes, we are losing money, and we probably would not lose as much money if we
weren't doing what we are doing. During
a transition phase you reduce your volumes, resulting in a lack of synchronization between your revenue stream and
your costs. We expected this.
How are you reducing costs?
We are working to optimize the structure
to fit the volume levels we will have in
the future, not the current levels. We
are doing this because we have an aging lineup.
What is your time frame to renew your
product range?
The lineup will be completely renewed in
In Partnership with
2019
http://www.autonewseurope.com
Automotive News Europe - Talk From The Top Supplement - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - Talk From The Top Supplement - December 2019
Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - Intro
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover1
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover2
Automotive News Europe - Talk From The Top Supplement - December 2019 - Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - 4
Automotive News Europe - Talk From The Top Supplement - December 2019 - 5
Automotive News Europe - Talk From The Top Supplement - December 2019 - 6
Automotive News Europe - Talk From The Top Supplement - December 2019 - 7
Automotive News Europe - Talk From The Top Supplement - December 2019 - 8
Automotive News Europe - Talk From The Top Supplement - December 2019 - 9
Automotive News Europe - Talk From The Top Supplement - December 2019 - 10
Automotive News Europe - Talk From The Top Supplement - December 2019 - 11
Automotive News Europe - Talk From The Top Supplement - December 2019 - 12
Automotive News Europe - Talk From The Top Supplement - December 2019 - 13
Automotive News Europe - Talk From The Top Supplement - December 2019 - 14
Automotive News Europe - Talk From The Top Supplement - December 2019 - 15
Automotive News Europe - Talk From The Top Supplement - December 2019 - 16
Automotive News Europe - Talk From The Top Supplement - December 2019 - 17
Automotive News Europe - Talk From The Top Supplement - December 2019 - 18
Automotive News Europe - Talk From The Top Supplement - December 2019 - 19
Automotive News Europe - Talk From The Top Supplement - December 2019 - 20
Automotive News Europe - Talk From The Top Supplement - December 2019 - 21
Automotive News Europe - Talk From The Top Supplement - December 2019 - 22
Automotive News Europe - Talk From The Top Supplement - December 2019 - 23
Automotive News Europe - Talk From The Top Supplement - December 2019 - 24
Automotive News Europe - Talk From The Top Supplement - December 2019 - 25
Automotive News Europe - Talk From The Top Supplement - December 2019 - 26
Automotive News Europe - Talk From The Top Supplement - December 2019 - 27
Automotive News Europe - Talk From The Top Supplement - December 2019 - 28
Automotive News Europe - Talk From The Top Supplement - December 2019 - 29
Automotive News Europe - Talk From The Top Supplement - December 2019 - 30
Automotive News Europe - Talk From The Top Supplement - December 2019 - 31
Automotive News Europe - Talk From The Top Supplement - December 2019 - 32
Automotive News Europe - Talk From The Top Supplement - December 2019 - 33
Automotive News Europe - Talk From The Top Supplement - December 2019 - 34
Automotive News Europe - Talk From The Top Supplement - December 2019 - 35
Automotive News Europe - Talk From The Top Supplement - December 2019 - 36
Automotive News Europe - Talk From The Top Supplement - December 2019 - 37
Automotive News Europe - Talk From The Top Supplement - December 2019 - 38
Automotive News Europe - Talk From The Top Supplement - December 2019 - 39
Automotive News Europe - Talk From The Top Supplement - December 2019 - 40
Automotive News Europe - Talk From The Top Supplement - December 2019 - 41
Automotive News Europe - Talk From The Top Supplement - December 2019 - 42
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover3
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover4
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