Automotive News Europe - Talk From The Top Supplement - December 2019 - 32
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Merger maestro
Tavares shares views on epic bid to combine PSA and Fiat Chrysler
Meet the boss
❚ NAME: Carlos Tavares
❚ TITLE: PSA Group CEO
❚ AGE: 61
❚ MAIN CHALLENGE:
Successfully merging PSA
and Fiat Chrysler.
I don't care about the win for the brand,
for the region or for the function.
I want PSA to win as a whole.
M
any in the automotive industry are
talking about the need to consolidate
to overcome the challenges of emissions
regulations and autonomous cars, but Carlos Tavares is doing something about it. In
2017, PSA acquired Opel/Vauxhall from
General Motors and within 18 months the
money-losing German/British brands were
recording 5 percent operating margins.
This year, Tavares is dreaming bigger, hoping to engineer a merger with Fiat Chrysler
Automobiles that would create the world's
fourth-largest car company. He spoke with
Automotive News Europe Associate Publisher and Editor Luca Ciferri and Correspondent Peter Sigal about the road ahead.
32
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The CEO is just a tool to make things happen, and the toolbox is very, very big. I
want to be very humble. I'm privileged to
have the opportunity to bring this deal to
a conclusion with all the teams involved. I
want to underline that Mike [Manley, FCA
CEO] and I have a longtime relationship
and mutual respect and trust for what
we hope to build together. The [overall]
CEO would be there to make sure the
new company is moving forward in terms
of technology investment, profitability,
work-life balance and everything. Success for all of us would be that in a few
years nobody remembers who appointed
the board members.
What is the rationale for a potential
PSA-FCA merger?
The two companies are very complementary on technology and very complementary on geography. They have the confidence that comes from the fact that they
have turned themselves around, and the
maturity to understand that it's better to
face the challenges ahead together rather than alone. All this is the foundation The chairman of the new company
for synergies that could generate value would come from FCA, and the vice
for shareholders and stakeholders.
chairman would come from PSA. Is
the
arrangement as fair as it could be?
In the proposed merger, you would be
CEO for five years and the 11th board The top executives at each company
member, with five each from PSA and should be at ease. These are two great
FCA. How would you use that power? companies based on the public numbers
In Partnership with
2019
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Automotive News Europe - Talk From The Top Supplement - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - Talk From The Top Supplement - December 2019
Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - Intro
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover1
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover2
Automotive News Europe - Talk From The Top Supplement - December 2019 - Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - 4
Automotive News Europe - Talk From The Top Supplement - December 2019 - 5
Automotive News Europe - Talk From The Top Supplement - December 2019 - 6
Automotive News Europe - Talk From The Top Supplement - December 2019 - 7
Automotive News Europe - Talk From The Top Supplement - December 2019 - 8
Automotive News Europe - Talk From The Top Supplement - December 2019 - 9
Automotive News Europe - Talk From The Top Supplement - December 2019 - 10
Automotive News Europe - Talk From The Top Supplement - December 2019 - 11
Automotive News Europe - Talk From The Top Supplement - December 2019 - 12
Automotive News Europe - Talk From The Top Supplement - December 2019 - 13
Automotive News Europe - Talk From The Top Supplement - December 2019 - 14
Automotive News Europe - Talk From The Top Supplement - December 2019 - 15
Automotive News Europe - Talk From The Top Supplement - December 2019 - 16
Automotive News Europe - Talk From The Top Supplement - December 2019 - 17
Automotive News Europe - Talk From The Top Supplement - December 2019 - 18
Automotive News Europe - Talk From The Top Supplement - December 2019 - 19
Automotive News Europe - Talk From The Top Supplement - December 2019 - 20
Automotive News Europe - Talk From The Top Supplement - December 2019 - 21
Automotive News Europe - Talk From The Top Supplement - December 2019 - 22
Automotive News Europe - Talk From The Top Supplement - December 2019 - 23
Automotive News Europe - Talk From The Top Supplement - December 2019 - 24
Automotive News Europe - Talk From The Top Supplement - December 2019 - 25
Automotive News Europe - Talk From The Top Supplement - December 2019 - 26
Automotive News Europe - Talk From The Top Supplement - December 2019 - 27
Automotive News Europe - Talk From The Top Supplement - December 2019 - 28
Automotive News Europe - Talk From The Top Supplement - December 2019 - 29
Automotive News Europe - Talk From The Top Supplement - December 2019 - 30
Automotive News Europe - Talk From The Top Supplement - December 2019 - 31
Automotive News Europe - Talk From The Top Supplement - December 2019 - 32
Automotive News Europe - Talk From The Top Supplement - December 2019 - 33
Automotive News Europe - Talk From The Top Supplement - December 2019 - 34
Automotive News Europe - Talk From The Top Supplement - December 2019 - 35
Automotive News Europe - Talk From The Top Supplement - December 2019 - 36
Automotive News Europe - Talk From The Top Supplement - December 2019 - 37
Automotive News Europe - Talk From The Top Supplement - December 2019 - 38
Automotive News Europe - Talk From The Top Supplement - December 2019 - 39
Automotive News Europe - Talk From The Top Supplement - December 2019 - 40
Automotive News Europe - Talk From The Top Supplement - December 2019 - 41
Automotive News Europe - Talk From The Top Supplement - December 2019 - 42
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover3
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover4
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