Automotive News Europe - Talk From The Top Supplement - December 2019 - 38
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Methodical process
VW's Dahlheim focused on residuals, other challenges once EVs make inroads
V
olkswagen's Christian Dahlheim is one also work with your average car buyer? ple start to see how much less it costs to
of the few remaining executives to oc- Private customers usually don't think in charge their vehicle at home versus filling
cupy an important VW Group role after terms of what a kilometer costs them in up their tank at the fuel station - for exCEO Herbert Diess flattened hierarchies cents nor whether it makes more sense ample in countries such as France where
and shifted responsibility from the group to take the subways instead of the car electricity is cheaper.
toward the brands. The former sales chief based on prevailing fuel prices. That,
Even after an EV has exceeded its
of VW's captive financial services divi- however, will change with EVs when peouseful life, it still has a valuable asset:
sion now is a kind of referee, coordinating the various go-to-market strategies to
prevent cannibalization and boost profits.
Automotive News Europe Correspondent
Christiaan Hetzner spoke with Dahlheim
about the VW Group's ambitious plans for
electric vehicles.
When prebooking began for ID3 in
May it took only a day for the first
10,000 reservations to be collected.
The second 10,000 required a month,
and it was not until the car debuted
in September that you hit your target
of 30,000. Can we expect sales to tail
off similarly after the first wave of demand is satisfied?
You tend to see this sort of steep rampup in demand from early adopters, so the
question is how long before a new technology finds broader mass-market acceptance. With the ID3, we have addressed
two of the three main obstacles to electromobility: range and affordability, with
infrastructure being the third obstacle.
Don't forget, fleet customers need EVs to
meet their own CO2 sustainability targets.
We expect roughly half of the ID3s will be
taken by fleet customers.
These customers focus on total cost of
ownership. Is this an argument that can
Meet the sales boss
❚ NAME: Christian Dahlheim
❚ TITLE: Volkswagen
Head of Group Sales
❚ AGE: 51
❚ MAIN CHALLENGE:
Optimizing residual values
across all brands, models
and powertrains.
38
www.autonewseurope.com
In Partnership with
2019
http://www.autonewseurope.com
Automotive News Europe - Talk From The Top Supplement - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - Talk From The Top Supplement - December 2019
Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - Intro
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover1
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover2
Automotive News Europe - Talk From The Top Supplement - December 2019 - Contents
Automotive News Europe - Talk From The Top Supplement - December 2019 - 4
Automotive News Europe - Talk From The Top Supplement - December 2019 - 5
Automotive News Europe - Talk From The Top Supplement - December 2019 - 6
Automotive News Europe - Talk From The Top Supplement - December 2019 - 7
Automotive News Europe - Talk From The Top Supplement - December 2019 - 8
Automotive News Europe - Talk From The Top Supplement - December 2019 - 9
Automotive News Europe - Talk From The Top Supplement - December 2019 - 10
Automotive News Europe - Talk From The Top Supplement - December 2019 - 11
Automotive News Europe - Talk From The Top Supplement - December 2019 - 12
Automotive News Europe - Talk From The Top Supplement - December 2019 - 13
Automotive News Europe - Talk From The Top Supplement - December 2019 - 14
Automotive News Europe - Talk From The Top Supplement - December 2019 - 15
Automotive News Europe - Talk From The Top Supplement - December 2019 - 16
Automotive News Europe - Talk From The Top Supplement - December 2019 - 17
Automotive News Europe - Talk From The Top Supplement - December 2019 - 18
Automotive News Europe - Talk From The Top Supplement - December 2019 - 19
Automotive News Europe - Talk From The Top Supplement - December 2019 - 20
Automotive News Europe - Talk From The Top Supplement - December 2019 - 21
Automotive News Europe - Talk From The Top Supplement - December 2019 - 22
Automotive News Europe - Talk From The Top Supplement - December 2019 - 23
Automotive News Europe - Talk From The Top Supplement - December 2019 - 24
Automotive News Europe - Talk From The Top Supplement - December 2019 - 25
Automotive News Europe - Talk From The Top Supplement - December 2019 - 26
Automotive News Europe - Talk From The Top Supplement - December 2019 - 27
Automotive News Europe - Talk From The Top Supplement - December 2019 - 28
Automotive News Europe - Talk From The Top Supplement - December 2019 - 29
Automotive News Europe - Talk From The Top Supplement - December 2019 - 30
Automotive News Europe - Talk From The Top Supplement - December 2019 - 31
Automotive News Europe - Talk From The Top Supplement - December 2019 - 32
Automotive News Europe - Talk From The Top Supplement - December 2019 - 33
Automotive News Europe - Talk From The Top Supplement - December 2019 - 34
Automotive News Europe - Talk From The Top Supplement - December 2019 - 35
Automotive News Europe - Talk From The Top Supplement - December 2019 - 36
Automotive News Europe - Talk From The Top Supplement - December 2019 - 37
Automotive News Europe - Talk From The Top Supplement - December 2019 - 38
Automotive News Europe - Talk From The Top Supplement - December 2019 - 39
Automotive News Europe - Talk From The Top Supplement - December 2019 - 40
Automotive News Europe - Talk From The Top Supplement - December 2019 - 41
Automotive News Europe - Talk From The Top Supplement - December 2019 - 42
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover3
Automotive News Europe - Talk From The Top Supplement - December 2019 - Cover4
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