Automotive News Canada - September 2016 - V2 - 10


10

* SEPTEMBER 2016

Business gets rolling by changing tires at home
BY MICHAEL GOETZ
TORONTO CORRESPONDENT

CRYSTAL KARAM
Changing tires
for the modern era
AS IS THE CASE WITH MANY
entrepreneurs, Crystal Karam's
impetus for creating a company
stemmed from frustration as a
consumer with a "traditional" business.
When Karam was
pregnant and her husband was out of the
country on business,
she was suddenly
charged with the seasonal tire changing
responsibility. "The
thought of lugging tires
into the car then going
to a garage didn't seem
practical," said Karam.
She immediately wanted
to start a business that would
change tires at customers'
homes.

TireChangers was born soon
after in 2011, servicing customers in and around Ottawa.
Today the company has
close to 1,000 clients and plans
to expand its services to other
cities in Ontario, Quebec,
Newfoundland and New
Brunswick.
Mobile tire-changing companies are not new, but Karam's
business philosophies seem to
jibe with how customers prefer to shop
online first.
Customers do
all communication
online, including
booking their own
appointments in
available one-hour
slots.
TireChangers
is never late and it
never up-sells or tries
to offer other services. Pricing is
completely transparent.
"Competitors typically have
'show up' fees. We don't. We
believe our upfront honesty
also helps in creating a trustworthy relationship with our
customers."
For Karam it all adds up to
an idealoutcome: "When we
show up at their door, customers are happy to see us."

BRYAN ANTA
On the other side of the
"red" OnStar button
TWO VERY DISTINCT TYPES
of calls come to GM's OnStar
call centres: the type that comes

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during an emergency OnStar
call from a driver having an
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Dispatcher of the Year in
2014.
from drivers who could use a little help with things like remote
door unlocking, turn-by-turn
navigation and hands-free calling; and the other that comes
from drivers in emergency situations who push OnStar's red
SOS button.
OnStar has call centres
across Canada and the United
States, but emergency calls in
Canada are directed to Canada's
main call centre in Oshawa,
Ont., and a call centre in North
Carolina.
They are the only two OnStar
centres that have advisers like
Bryan Anta at the ready.
Working in Oshawa, Anta is
an emergency advisor trained
in the Medical Priority Dispatch
System, a standardized protocol
that determines the urgency of a
medical emergency, and guides
advisors to provide help before
first responders arrive.
"Honk once for yes and twice

Crystal Karam believes pricing transparency is important in
creating trustworthy relationships with customers.

Joe Verde Workshops
Vancouver * Winnipeg * Edmonton * Toronto * Halifax * Saskatoon

"I went from 7 units to
selling 27 in May and 26 in June..."

for no," were Anta's instructions to a woman who was in
the middle of a serious Asthma
attack on the side of the road.
Anta was then able to ascertain her situation and provide
breathing instructions to keep
her calm until help came.
Anta's quick thinking in
that call made him the 2014
Dispatcher of the Year by the
International Academy of
Emergency Dispatch.
"I still can't believe it, I'm
very honoured," said Anta about
the award. "I've always had a
passion for helping people and
I've always wanted to do that
with my life. Working at OnStar
gives me the opportunity to that
at the highest level."

VINH PHAM
Ensuring quality and
some fun time at Toyota
AS THE PRODUCT QUALITY
Manager for Toyota Canada,
Vinh Pham leads a team of
seven specialists responsible for
the product quality of Toyota
and Lexus in the Canadian market.
But with an engineering
background in advanced powertrains and a passion for motorsports, he seems also be to the
company's unofficial "hybrid"
hot shoe.
He regularly teams up with
Canadian rally veteran Alan
Ockwell. Their successes piloting various Toyota hybrids in
various eco rally events around
the world, including the FIA
Alternative Energies Cup in
Monte Carlo, earned them an
invite from the 2016 Nimes-Ales

233,000 vehicles in
Canada added to a
recall that now totals
four million; expected
lag for parts arrival
to make the fix
AUTOMOTIVE NEWS

Call now for dates & locations * 888-700-9454 * JoeVerde.com/Can
The Dealer's Choice In Canada Since 1985

JV

Joe Verde Sales & Management Training, Inc.

JV

SC 13120

Vinh Pham regularly pilots
Toyota hybrids in eco rally
events around the world.

Ford door latch recall will
slash Q3 profits by 40 per cent

By NICK BUNKLEY

- Lois Mackay, Salesperson, Ontario

eco-rally, recently created to
promote advanced technologies
in Southern France.
Piloting a new 2016 Prius,
they went on to win the Hybrid
category and placed second
overall, averaging 4.2 l/100 km
fuel consumption, which is
actually better than the official
Transport Canada rating for the
car. They did this despite having to drive more than 300 kilometres in mountainous terrain
and complete a 30-minute track
stage, where they were required
to maintain 65 km/h.
But for Pham, the highlight
was the fun behind the wheel.
He noted the lower centre of
gravity of the new Prius made it
a treat to drive hard.
"The car handles the curves
unlike any other hybrid."
- ANC

A recall extension of 1.5 million
more Ford vehicles for faulty
door latches was announced
Sept. 8 to include more than
233,000 vehicles in Canada.
Ford Motor Co. said it would
recall more vehicles for faulty
door latches after federal regulators told the automaker that
a regional recall announced in
August was insufficient.
The recall, including 830,000
vehicles recalled in August, will
cost Ford about $640 million
and cut its projected third-quarter adjusted pretax profit by
nearly 40 per cent, the company
said in a regulatory filing.
The latest action adds 34
states, several U.S. territories
and Canada to the original
recall, which warned that doors
could be difficult to latch or
fly open while the vehicle is in
motion.
It brings the total number of
vehicles Ford has recalled since

The recall addresses an
issue where doors of the
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and could fly open while
driving.
2014 for various door-latch
problems to four million.
The recall expansion covers the 2012-'15 Focus; 2013'15 Escape and C-Max; 2014'16 Transit Connect; and 2015
Mustang and Lincoln MKC.
The U.S. National Highway
Traffic Safety Administration
(NHTSA), which opened an
investigation into the matter in
January, disagreed with Ford's
decision to exclude vehicles in
other states. "NHTSA has asked
us to expand to 50 states and
U.S. territories, so that's what
we're doing," Ford spokesman
John Cangany said.
Ford will begin notifying
owners of the affected vehicles during the week of Oct. 3.
The scope of the recall means
it could take some time to get
enough parts to dealerships for
all of the repairs. - ANC


http://www.JoeVerde.com/Can

Table of Contents for the Digital Edition of Automotive News Canada - September 2016 - V2

Automotive News Canada - September 2016 - V2 - Intro
Automotive News Canada - September 2016 - V2 - 1
Automotive News Canada - September 2016 - V2 - 2
Automotive News Canada - September 2016 - V2 - 3
Automotive News Canada - September 2016 - V2 - 4
Automotive News Canada - September 2016 - V2 - 5
Automotive News Canada - September 2016 - V2 - 6
Automotive News Canada - September 2016 - V2 - 7
Automotive News Canada - September 2016 - V2 - 8
Automotive News Canada - September 2016 - V2 - 9
Automotive News Canada - September 2016 - V2 - 10
Automotive News Canada - September 2016 - V2 - 11
Automotive News Canada - September 2016 - V2 - 12
Automotive News Canada - September 2016 - V2 - 13
Automotive News Canada - September 2016 - V2 - 14
Automotive News Canada - September 2016 - V2 - 15
Automotive News Canada - September 2016 - V2 - 16
Automotive News Canada - September 2016 - V2 - 17
Automotive News Canada - September 2016 - V2 - 18
Automotive News Canada - September 2016 - V2 - 19
Automotive News Canada - September 2016 - V2 - 20
Automotive News Canada - September 2016 - V2 - 21
Automotive News Canada - September 2016 - V2 - 22
Automotive News Canada - September 2016 - V2 - 23
Automotive News Canada - September 2016 - V2 - 24
Automotive News Canada - September 2016 - V2 - 25
Automotive News Canada - September 2016 - V2 - 26
Automotive News Canada - September 2016 - V2 - 27
Automotive News Canada - September 2016 - V2 - 28
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