Automotive News Canada - September 2016 - V2 - 20


20

* SEPTEMBER 2016

Audi store fills out new Brampton auto mall
BRAMGATE AUTOMOTIVE
Inc. staged a ceremonial ground-breaking at Audi
Brampton's future location on
the northern outskirts of the Greater
Toronto Area (GTA)
bedroom community.
The three-storey,
60,000-square-foot
facility (about 5,500
square metres) will
be built alongside
Bramgate's VW dealership at a new luxury auto mall on a green-field
site. Bramgate VW moved to the
site last fall from its former location near downtown Brampton.
The Bramgate group also
owns Audi of Mississauga
about 22 kilometres away.
Audi Canada currently has 45
stores in Canada, and that "will
increase to 48 by mid-2017 with
projects under way currently,"
said Steven Smith, director, network development and training
for Audi Canada.
Audi of Brampton will neighbour Policaro BMW, MercedesBenz Brampton and a new
Infiniti dealership currently
under construction at the mall.
Zanchin Automotive Group,
which owns 28 dealerships

A new Audi store in Brampton
will be three storeys with a
customer privacy lounge. It
opens in 2017.

around the GTA, is developing the auto mall and owns the
Infiniti shop being built there.
Bramgate is a family business founded in 1967
by Bill Johnston Sr.
His sons Bill Jr. and
Brad are general managers of Bramgate
Volkswagen and Audi
of Mississauga, respectively. The group
still owns the former
Volkswagen location
on Queen Street in
Brampton that houses a used-vehicle centre and a collision centre.
The main floor will comprise

the traditional dealer setup:
new-car showroom, service
reception, workshop and parts.
A customer privacy lounge will
feature a large interactive display where customers can build
and price any Audi while their
vehicle is being serviced.
The second floor will house
administration, meeting rooms,
staff kitchen, change rooms as
well as additional parts storage.
On the third floor will be a
second showroom highlighted by a four-car display behind
a large window overlooking
the 410 highway. There will
be indoor showroom space for
more than 40 vehicles. - ANC

New Brunswick doubles the number
of Mercedes-Benz stores . . . to two
THE MARITIME PROVINCE
is set to double the number of
Mercedes-Benz dealerships in its
borders by this time next year.
TriStar Mercedes-Benz, which
has been located in Saint John
since the late 1950s, is opening a satellite sales and service
location in Dieppe, N.B.,in the
Metropolitan Moncton area.
TriStar owner Ian Brett says
that because the Saint John
dealership serves customers
from across the province, now
is a great time to be opening the
Dieppe location.
"I've been watching the market in Moncton for a while,
which has been growing for several years," Brett said. "Given
the rise in the luxury market,
it makes sense to have a store
there."
Ground was recently broken

Two straight months
of sales decline but
year-to-date is ahead
Changes in FCA
reporting negatively
affect the numbers
while the Ford F-150
has its best month
ever, contributing
to the second-best
August on record
By JEREMY SINEK
TORONTO CORRESPONDENT

The new Mercedes-Benz dealership in Dieppe, N.B., will be
a satellite dealership of TriStar
in Saint John.

on the new facility, which will
be located on Aviation Avenue
in Dieppe, near the Moncton
airport as well as the Subaru,
BMW, Mazda and Acura dealerships.
The building will be nearly 11,500 square feet, including eight service bays. On the
retail side, it will offer MercedesBenz, AMG and Smart brands.
Construction is expected to finish in spring 2017. - ANC

THE PROSPECT OF
another record year for auto
sales in Canada looks a little
less like a slam dunk after a
dip of 2.0 per cent in August;
this, following a 2.6 per cent
drop in July.
For a second month, FCA
Canada was a drag on the
market's overall numbers, as
the Windsor-based company
reported a 20 per cent swoon
using its revised sales calculating methodology. Together
with an 8.5 per cent decline
by GM, that outweighed
Ford's 9.0 per cent gain, and
combined sales for the Detroit
Three sagged 6.4 per cent.
Offshore-based brands
together grew their sales 1.6
per cent.
Still, the month's total
of 172,000 was still the second-best August in history.
Year-to-date, sales stand 3.7
per cent ahead of last year's
record pace.
Almost two out of every
three vehicles sold in July
were light trucks; year-todate, the light-truck share
stands at 65 per cent, compared with 61 per cent over
the same period last year.

F SERIES JUGGERNAUT
The Ford F series remains
the 800-pound gorilla in the
category, growing its sales 26
per cent in August to score
its best sales month ever,
and pushing its year-to-date
total above 100,000 units,
with four months still to go.
That's 34,000 more sales than
the combined sales of GM's
Chevrolet and GMC full-size
pickups.
On the minivan side,
sales of Chrysler's Pacifica
are growing slowly (401
in August), but still below
the pace of its Town &
Country predecessor (1,748).

Despite the arrival of the
new Chrylser Pacifica, the
Town & Country is outselling it by more than three
to one. The Dodge Grand
Caravan, pictured, is also
up 20 per cent, year-to-date.

MOVERS
& SHAKERS

(Compared to August
a year ago)
* Ford F-150 up 26%,
pushing year-to-date
totals past 100,000
vehicles, which is 34,000
more than the combined
total of Chevrolet and
GMC.
* Jeep Cherokee: -24%
* Dodge Durango: +73%
* Grand Caravan: +20%
* Dodge Journey: -33%
* Subaru: +35%
* Jaguar: +222%
* Detroit Three: -6%

Meanwhile, however, sales
of the Dodge Grand Caravan
are up 20 per cent year-todate and the Dodge Durango
spiked 73 per cent. Yet sales
of FCA's only other vehicle
with three rows of seats, the
Journey, have sagged 33 per
cent.
The Jeep Cherokee was
a rare outlier in the other
big light-truck growth category, compact utility vehicles. While the Jeep's sales
dropped 24 per cent, other big
players like the Toyota RAV4,
Honda CR-V, Ford Escape and
Nissan Rogue all advanced,
most of them quite substantially.

LUXURY SALES GROWTH
Aside from domestic versus import brands, and trucks
versus cars, another divide
that's hard to miss for August
is luxury versus mainstream.
Every Europe- and Japanbased luxury nameplate
grew its sales in August, as
did Lincoln and Buick (GM
also reported higher sales of
Cadillac SUVs, though weak
passenger-car sales pulled
down the brand's total).
Apart from GM and FCA,
the big decliners in August
were Mazda, Mitsubishi,
Nissan and Volkswagen.
Jaguar led the gainers,
up 222 per cent thanks to the
launch of two new nameplates
(XE sedan and F-Pace tall
wagon) while notable gains
were also reported for Subaru
(35 per cent) and Smart (327
per cent).
Avid numbers junkies
should note that FCA's revision of its sales claims going
back five years might result
in some minor inconsistencies with previously reported figures, though not to an
extent that will materially alter trends or rankings
reported here. Another minor
source of skew: Maserati
began reporting its Canadian
sales midway through 2016,
but has not supplied either its
year-ago numbers or its sales
for the earlier part of this
year. - ANC


http://www.quorumdms.com

Table of Contents for the Digital Edition of Automotive News Canada - September 2016 - V2

Automotive News Canada - September 2016 - V2 - Intro
Automotive News Canada - September 2016 - V2 - 1
Automotive News Canada - September 2016 - V2 - 2
Automotive News Canada - September 2016 - V2 - 3
Automotive News Canada - September 2016 - V2 - 4
Automotive News Canada - September 2016 - V2 - 5
Automotive News Canada - September 2016 - V2 - 6
Automotive News Canada - September 2016 - V2 - 7
Automotive News Canada - September 2016 - V2 - 8
Automotive News Canada - September 2016 - V2 - 9
Automotive News Canada - September 2016 - V2 - 10
Automotive News Canada - September 2016 - V2 - 11
Automotive News Canada - September 2016 - V2 - 12
Automotive News Canada - September 2016 - V2 - 13
Automotive News Canada - September 2016 - V2 - 14
Automotive News Canada - September 2016 - V2 - 15
Automotive News Canada - September 2016 - V2 - 16
Automotive News Canada - September 2016 - V2 - 17
Automotive News Canada - September 2016 - V2 - 18
Automotive News Canada - September 2016 - V2 - 19
Automotive News Canada - September 2016 - V2 - 20
Automotive News Canada - September 2016 - V2 - 21
Automotive News Canada - September 2016 - V2 - 22
Automotive News Canada - September 2016 - V2 - 23
Automotive News Canada - September 2016 - V2 - 24
Automotive News Canada - September 2016 - V2 - 25
Automotive News Canada - September 2016 - V2 - 26
Automotive News Canada - September 2016 - V2 - 27
Automotive News Canada - September 2016 - V2 - 28
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