Automotive News Canada - September 2016 - V2 - 3


SECOND FRONT

03

09.16

EV incentives have B.C. dealers seeing a different green
Jurisdictions with incentive
programs "generally have
higher EV sales"
By HARRY PEGG
CALGARY CORRESPONDENT

BRITISH COLUMBIA'S CLEAN-ENERGY
incentives program is finding favour
with dealers who say it will help them
sell more electrified vehicles.
The program allows residents, businesses, non-profits and local government
groups to save up to $5,000 on the purchase or lease of a new battery electric or

J.D. POWER CANADA SURVEY

Offer free
Wi-Fi or lose
customers
Survey also finds that
service advisers who
used tablets when
recommending work
were more successful
in getting customers
to sign on

plug-in hybrid vehicle, and up to $6,000
for a hydrogen-fuel-cell vehicle. For qualifying electric vehicles, the incentive can
be combined with the SCRAP-IT incentive program for an additional refund
of up to $3,250 if a buyer scraps an older
vehicle. Only two other provinces -
Ontario and Quebec - currently offer
"green" incentives.
The New Car Dealers Association
(NCDA) of B.C. supports the commitment
to expand clean energy vehicle pointof-sale and infrastructure incentives as
part of the provincial Climate Leadership
Plan.
Incentive programs and NCDA have

SEE MORE GOVERNMENT MONEY PAGE 18

TRANS-CANADA NEWS

BMW?
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DETROIT CORRESPONDENT

SEE TOYOTA TOPS PAGE 26

given the province the highest clean-energy-vehicle usage per capita in Canada.
B.C.'s original LiveSmart program

Bed, bath and...

By JOHN IRWIN
TECHNOLOGY IS USED
to improve efficiency and,
presumably, profits, but a
new J.D. Power survey of the
Canadian market finds that
the reverse is also true: Not
using or providing the latest
technology is actually costing
money through lost sales.
The study finds that dealerships and aftermarket
shops can help boost their
bottom line and customer satisfaction by creating a "connected service experience,"
making customer interactions with them more "applike."
"From scheduling
appointments to interacting
with the service advisor to
staying connected via unobstructed Wi-Fi access, customers expect these services
from their local coffee shop,"
said J.D. Ney, manager of
J.D. Power's Canadian automotive practice.
"So why wouldn't they
expect the same of their dealership or aftermarket service
facility?"
In an interview with
Automotive News Canada,
Ney said dealerships and
aftermarket shops should
build websites with functions that are "as app-like as
possible," allowing customers to set appointments from
whichever device they use.
Once at the service department, Ney said customers
expect Wi-Fi access while
waiting for their vehicle, and
lacking it could cost dealers
and shops future business.

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began offering rebates up to $5,000 per
eligible clean energy vehicle on Dec. 1,
2011. Funding for it ran out in February
2014.
The new plan, in place since April,
includes expanded support for the purchase of electrified vehicles and the BC
SCRAP-IT program as well as support for
infrastructure, education and economic
development initiatives.
The NCDA "applauds" its balanced
approach to reducing greenhouse-gas
emissions and building on initiatives like
the clean energy vehicle incentive pro-

3+272 67(9( 0(57/

5,000 KILOMETRES OF STORIES
Efficient valvetrain is "cool"
and ready for engine testing
VANCOUVER, B.C. - Rudolph
Seethaler, a former senior controls engineer for BMW in Germany
before becoming associate professor of mechanical engineering at the
University of British Columbia, says
there's a new way to make internal
combustion engines more fuel efficient
and beneficial to the planet.
With help from PhD candidate Brad
Reinholz, Seethaler's research has
completed a lab simulation on a "cogging-torque-assisted motor drive" to
replace conventional camshaft valve
trains.
Seethaler says the system provides
optimal valve timing for all torquespeed combinations, for more efficient
cylinder deactivation and permitting
new combustion "strategies."
"We have invented something I
think is cool," says Seethaler, "but it
now needs to be tested on an engine."

Serpa grows portfolio

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from a tiny mall pop-up store in Vancouver
By STEVE MERTL
VA N C O U V E R C O R R E S P O N D E N T

YOU ONLY HAVE TO ROLL
through the parking garage
at Vancouver's Oakridge
Shopping Centre to understand why Open Road
Group's BMW Store decided to locate a pop-up shop in
the upscale mall.
There seem to be an inordinate number of newer
German luxury cars seeded among the bread-andbutter vehicles, especially
Mercedes and BMW models.
The mall, located on the
city's affluent West Side, is
popular with new Canadians
who have emigrated from
China and settled in the sur-

rounding neighbourhoods.
"So we thought this is
very conducive to our market at this mall and here's
another way to reach out to
the clientele we usually deal
with," said Aly Jiwani, general manager of The BMW
Store, whose main location is in a cluster of luxury
dealerships just outside the
downtown core.
Pop-up stores aren't new
to automobile retailing, even
to BMW, which has used
them to showcase its BMW
'i' sub-brand internationally and in 2014 put one in a
Costa Mesa, Calif., mall to
drive traffic to area dealerships.
The Oakridge pop-up,

which opened in mid-July, appears to be the first
for the brand in Canada. It
was Open Road's brainchild
though BMW Canada was
aware of it, Jiwani said.
It's not exactly easy to
find, however. It occupies
a narrow storefront off the
main shopping thoroughfare, sandwiched between a
busy Chinese bakery and a
LensCrafters store.
A big $150,000 BMW
740iL sedan and a $50,000 X1
wagon take up most of the
space.
Jessica Yet, a member
of the store's "street team,"
said people come in to check

SEE POP-UP SHOP PAGE 18

NEWMARKET, Ont. - Serpa
Automotive Group has achieved a longsought goal of operating a high-volume
domestic multi-brand dealership, and
one that gives it access to truck sales
by taking over Toronto's Agincourt/401
Kennedy Chrysler Dodge Jeep RAM
outlet. The new acquisition will be
known as Serpa Chrysler-Dodge-JeepRAM.
Since 2012, Serpa has operated Serpa
BMW in Newmarket and from 19952015 owned Richmond Hill's Avante
Mazda. Stefano Serpa has been named
vice-president of the Serpa Group, overseeing both current dealerships, while
Gautam Shah assumes the general
manager position at the new store.

Top Metro, non-Metro
Alberta dealers recognized
CALGARY, Alta. - The Motor Dealers
Association of Alberta has presented its
Dealer of Excellence awards for 2016 to
dealers in Calgary and Lethbridge.
Perry Itzcovitch, dealer principal of
Calgary's Mercedes-Benz Downtown
received the metro award while Mike,
Luke and Tim Davis of the Davis Auto
Group in Lethbridge were honoured in
the non-metro category.
The awards, presented by MDA

SEE TRANS-CANADA PAGE 18



Table of Contents for the Digital Edition of Automotive News Canada - September 2016 - V2

Automotive News Canada - September 2016 - V2 - Intro
Automotive News Canada - September 2016 - V2 - 1
Automotive News Canada - September 2016 - V2 - 2
Automotive News Canada - September 2016 - V2 - 3
Automotive News Canada - September 2016 - V2 - 4
Automotive News Canada - September 2016 - V2 - 5
Automotive News Canada - September 2016 - V2 - 6
Automotive News Canada - September 2016 - V2 - 7
Automotive News Canada - September 2016 - V2 - 8
Automotive News Canada - September 2016 - V2 - 9
Automotive News Canada - September 2016 - V2 - 10
Automotive News Canada - September 2016 - V2 - 11
Automotive News Canada - September 2016 - V2 - 12
Automotive News Canada - September 2016 - V2 - 13
Automotive News Canada - September 2016 - V2 - 14
Automotive News Canada - September 2016 - V2 - 15
Automotive News Canada - September 2016 - V2 - 16
Automotive News Canada - September 2016 - V2 - 17
Automotive News Canada - September 2016 - V2 - 18
Automotive News Canada - September 2016 - V2 - 19
Automotive News Canada - September 2016 - V2 - 20
Automotive News Canada - September 2016 - V2 - 21
Automotive News Canada - September 2016 - V2 - 22
Automotive News Canada - September 2016 - V2 - 23
Automotive News Canada - September 2016 - V2 - 24
Automotive News Canada - September 2016 - V2 - 25
Automotive News Canada - September 2016 - V2 - 26
Automotive News Canada - September 2016 - V2 - 27
Automotive News Canada - September 2016 - V2 - 28
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