Automotive News Canada - June 2018 - v2 - 10

OPINION

10

06.18

WRITE TO US

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"for publication"). We reserve the right to edit all submissions for length, content and
clarity. Include your name, title, company name, city and province, and tell us
your connection to the auto industry. Email letters to DGuilford@crain.com

Despite email privacy laws,
a dealer acts on personal info
Today's tech jobs might involve less grease, but good pay for a
challenging position that requires problem solving ability makes
a more convincing argument. Who cares about a little dirt?

Tech jobs abound,
tell your kids
JEFF MELNYCHUK

|

EDITOR-IN-CHIEF

DO PEOPLE REALLY TO WANT TO WORK WITHOUT GETTING THEIR
hands dirty? Would anyone turn down a good-paying, personally
fulfilling job over a little grease and grime?
I'm sure given the choice, people would rather be clean, but in
a story on Page 4 of this issue, it's suggested that to address a
shortage of service-bay staff, the job
needs a makeover. A
Technology is rapidly description
clean-up, as it were. Get rid of the
advancing in all areas grease-monkey image by showing the
more technical side. It's all laptops,
of the auto industry,
coats and diagnostics now, right?
opening up good-pay- labThat
depends. Tahnee Pittering positions, many
Duncan, a 20-year-old Toronto Transit
(TTC) autobody apprenof which have appren- Commission
tice, says that times have changed.
ticeships. That means
But dirt or no dirt, it's Pittergetting paid to learn as Duncan's other remarks that strike a
opposed to amassing chord.
"There should be more people
huge school debt.
jumping to get into the trades, but
there's a nasty stigma of being called
a greaseball, dropout or just an idiot for being a technician in the
automotive sector. None of this is true," she said in the story.
"You also have to be pretty smart to diagnose and repair damages on a vehicle, especially since there's more
and more electrical systems being added to
vehicles.
"Good technicians make $80,000 a year and
have no school debt to pay off compared to others because they did an apprenticeship."
No school debt, a good job and good pay.
How about that.
Pitter-Duncan
Janna Erichsen, chairwoman of part-time
learning in the School of Transportation at Centennial College in
Toronto, said, "We have more mechanical engineers than we know
what to do with, whereas we don't have enough really good
techs."
Their comments are just the beginning of this conversation,
one that they say parents need to have with their kids when it
comes to career options.
Dealerships are in need - perhaps even dire need - of
skilled staff in nearly every area of the business. So are suppliers
and automakers. A vast pot of opportunity has opened up for talented, eager and driven individuals. All they have to do is roll up
their sleeves and get . . . not dirty. Or maybe dirty. But that doesn't
really matter, does it? - ANC

EST. 1925.

PUBLISHED WEEKLY BY CRAIN COMMUNICATIONS, INC.
KEITH E. CRAIN, EDITOR-IN-CHIEF
K.C. CRAIN, GROUP PUBLISHER
JASON STEIN, PUBLISHER

DAVE VERSICAL, DIRECTOR OF EDITORIAL OPERATIONS, AUTOMOTIVE NEWS GROUP

PUBLISHED MONTHLY BY CRAIN COMMUNICATIONS, INC.

NEWS DEPARTMENT

JEFF MELNYCHUK, EDITOR-IN-CHIEF, 506.854.5024, JMelnychuk@autonews.com
DAVE GUILFORD, MANAGING EDITOR, 313.446.0321, Dguilford@crain.com

CUSTOMER SERVICE

877.812.1257
Email: customerservicecanada@autonews.com

AD SALES

Karen Rentschler, 313.446.6031
Email: Krentschler@crain.com

I PROTECT MY IDENTITY AND
personal information from online
predators as best I can. Even
my Facebook account is on
lockdown. I've had people say:
"I've looked for you, but can't
find you." That's exactly what I
want.
Privacy hacks, data breaches
and phishing are commonplace.
The auto sector isn't immune to
this type of behaviour. In late
December 2017, Nissan
Canada Finance reported the
personal information of more
than one million people was
accessed by an unauthorized
person or people. Earlier this
year, Uber said it would inform
about 815,000 Canadian riders
and drivers about a 2016 data
breach.
Canada has laws in place to
protect us against breaches,
data mining and unwanted
spam from arriving in our inboxes.
But a funny thing happened
to me while browsing used vehicles listed on the websites of
local auto dealers in late May.
Curious about a vehicle and
its incredibly low price, I clicked
on a button to request the vehicle's history. To get that information - at no financial cost

DIGITAL AND
MOBILE EDITOR
AUTOMOTIVE
NEWS CANADA

GREG
LAYSON

COMMENT
- I had to enter my name,
phone number and email
address.
I was hesitant to enter my
data, but when I didn't see a
notification telling me that my
information was being entered
into some big database in the
cloud, I went ahead and did it,
feeling it was safe and sound.
That wasn't the case, because
lo and behold, the next morning
I received an aggressive sales
pitch from the dealer, regarding
that vehicle and whether I need
more information, wanted to
book a test drive or even see
other vehicles. The truth is, I
didn't. My click of a button was
simply out of curiosity. But now,
a dealership and some of its
staff had some of my vital personal information without my
consent. And, they had immediately used it to solicit me.

Nowhere on that pop-up
request did it say in bold or fine
print that my personal data provided would be used for any
reason other than to get the
vehicle history package. And it
certainly doesn't say my data
would be given to a third party
- in this case the dealership.
And, in filling out that form, it
doesn't say I'm giving permission
for anyone - the vehicle history
provided, the dealership or otherwise - to contact me.
Canada's anti-spam law
states that people or companies
that send commercial electronic
messages without a recipient's
consent can be hit with steep
penalties. The law also prohibits
companies from harvesting
email addresses without consent.
The government revised its
anti-spam law late last year,
suspending the clause that
would have allowed Canadian
citizens to sue companies over
spam. I wouldn't have wasted
my time or money suing a dealership over the matter, but I did
call. And a few weeks later, the
dealers started offering vehicle
history reports for free.
No personal data necessary.

- ANC

Can new-tech cars cure congestion?
WHEN FUTURISTS SPIN OUT VISIONS OF
you're paying for housing or trying to park your car.
electric vehicles and autonomous drive, they often
In a similar vein, changes to the Ontario
cite the global trend toward urbanization as an
Condominium Act will make it easier for condo
enabler.
owners and associations to install EV charging
With more people migrating to
stations. This represents a step
big cities, the thinking goes, contoward making urban areas hosgestion and air quality will
MANAGING
pitable to EVs. Many early arguEDITOR
become intolerable. People will
ments for electric drive were
embrace alternatives to the pribased on the idea that urbanites
DAVE
vately owned, single-occupant
who don't have lengthy comGUILFORD
vehicle that still dominates our
mutes, and thus are unconstreets.
cerned with driving range, would
But it's becoming apparent
be prime customers. It seemed
that the transition isn't as easy as
like a can't-miss proposition.
COMMENT
it seems. Not that it won't hapBut there was one difficulty:
pen, but there are inherent diffiResidents of dense-pack neighculties - a major one being the same congestion
bourhoods often live many floors above the
that these new technologies seek to lessen.
ground. They're not going to like the idea of runMost recently, we've seen Daimler AG, the parning an extension cord out their windows and
ent of Mercedes-Benz, decide to pull its Cars2Go
down 10 stories to charge a car. Nevermind that
short-term-rental service out of Toronto. One key
most makers of electric cars do not advise extenreason was a dispute over
sion cords.
whether Cars2Go vehicles
Again, things that work in a
could occupy public parking
suburban neighbourhood of
spaces between rentals.
single-family homes don't
The issue is a familiar one.
necessarily apply in the highIn 2015, for instance, BMW's
rise canyons of major cities.
DriveNow service ended operaThe trend toward urbanizations in San Francisco, Calif.,
tion is undeniable. The United
after being denied permits to
Nations said that in 2016, 23
park freely throughout the city,
per cent of the world's popuwhich would have enabled
lation lived in a city with at
Even if the right modes of transpor- least one million or more
one-way rentals. Likewise,
tation are found for city dwellers,
when the French company
inhabitants. That's projected
there's still one more problem:
Bollore Group opened an
to rise to 27 per cent by
the city. P H O T O : Z I P C A R
EV-sharing service in
2030. Today, there are 31
Indianapolis, Ind., controversy
megacities - metros of 10
erupted over its dedicated parking spots. In one
million-plus inhabitants - with 10 more likely by
case, a woman café owner - who, with her hus2030, the U.N. says.
band, owned two EVs - complained that
It's likely that in these cities, gridlocked streets
Bollore's cars had been given five spaces directly
and smoggy air will change the role of the car sigin front of her restaurant.
nificantly. But developers of the new automotive
It's a territorial imperative: Space of any sort in
future will have to work around the very congeshigh-density neighbourhoods is precious, whether
tion that they're trying to remedy. - ANC



Table of Contents for the Digital Edition of Automotive News Canada - June 2018 - v2

Automotive News Canada - June 2018 - v2 - Intro
Automotive News Canada - June 2018 - v2 - 1
Automotive News Canada - June 2018 - v2 - 2
Automotive News Canada - June 2018 - v2 - 3
Automotive News Canada - June 2018 - v2 - 4
Automotive News Canada - June 2018 - v2 - 5
Automotive News Canada - June 2018 - v2 - 6
Automotive News Canada - June 2018 - v2 - 7
Automotive News Canada - June 2018 - v2 - 8
Automotive News Canada - June 2018 - v2 - 9
Automotive News Canada - June 2018 - v2 - 10
Automotive News Canada - June 2018 - v2 - 11
Automotive News Canada - June 2018 - v2 - 12
Automotive News Canada - June 2018 - v2 - 13
Automotive News Canada - June 2018 - v2 - 14
Automotive News Canada - June 2018 - v2 - 15
Automotive News Canada - June 2018 - v2 - 16
Automotive News Canada - June 2018 - v2 - 17
Automotive News Canada - June 2018 - v2 - 18
Automotive News Canada - June 2018 - v2 - 19
Automotive News Canada - June 2018 - v2 - 20
Automotive News Canada - June 2018 - v2 - 21
Automotive News Canada - June 2018 - v2 - 22
Automotive News Canada - June 2018 - v2 - 23
Automotive News Canada - June 2018 - v2 - 24
Automotive News Canada - June 2018 - v2 - 25
Automotive News Canada - June 2018 - v2 - 26
Automotive News Canada - June 2018 - v2 - 27
Automotive News Canada - June 2018 - v2 - 28
Automotive News Canada - June 2018 - v2 - 29
Automotive News Canada - June 2018 - v2 - 30
Automotive News Canada - June 2018 - v2 - 31
Automotive News Canada - June 2018 - v2 - 32
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