Automotive News Canada - July 2019 - v2 - 15

15

* JULY 2019

Laid-off oil worker's new life: Selling used EVs
Electric vehicles
sourced from
California were
heavily subsidized,
which means
there's money to be
made on them, an
indication that the
West is not hung
up on petroleum

and a $500 administration and
reinspection fee.
Jim Steil, co-owner of used-EV
store GoElectric, sells and
leases vehicles with all-in
pricing and a 90-day
buy-back guarantee.

MORE THAN AN OIL TOWN

PHOTO: HARRY PEGG

By HARRY PEGG

CALGARY CORRESPONDENT

CALGARY MIGHT BE THE
oil capital of Canada, but that
didn't stop ex-oil-patch engineer Jim Steil from launching a store that sells only used
electric vehicles.
"Everybody should be able
to drive an electric vehicle,"
said Steil, but not everybody
can afford to buy a new one,
even with government incentives.
British Columbia and
Quebec are the only two provinces that offer rebates for
electrified vehicles, while the
federal government launched
a national program effective
May 1 that provides up to
$5,000 on select hybrids and
EVs.
There is no provincial program in Alberta and there
are no incentives for the purchase of used electric vehicles
in the federal program.
Despite this, Steil and his
partner David Lloyd saw an
opportunity. Their company, GoElectric, sells and leases used EVs, and converts
customers' internal-combustion vehicles to electric using
parts sourced mainly from
the United States.
"We really like Tesla batteries for conversions," Steil
said. "The ones we find rare-

USED-EV PRICING
Examples from GoElectric's
inventory:
* BMW

i3 electric: New
price in Canada starts at
$49,000, plus tax, fees
and options. A used 2015
model is $33,000, all in.

* Nissan

Leaf: New price
starting at $40,698, plus
tax. A used 2014 model is
$21,000, all in.

* Kia

Soul EV Plus: New
price starting at $35,895,
plus tax. A used 2016
model is $27,878, all in.

*

Smart fortwo ED: New
price starts at $29,050
plus tax. Used 2015 models range from $13,750 to
$14,250, all in.

* Chevrolet

Spark: New
price starts at $32,000, plus
tax. A used 2015 model is
$18,500, all in.

ly have more than a couple of
years' use; they are compact
and last a long time."
GoElectric uses all-in pricing for its used EVs, with the
final price including the GST.
When he set out to stock
his lot, Steil discovered that
importing used EVs from
California makes the most
sense - although some are
sourced in western Canada
- because "down there, they
have a $10,000 incentive on
electric cars, so that drops
the price on used electrics
a [similar] amount. It's a lot
of money.
"We don't have a lot
of [space] here," he said,
"but we try to have 10 to
12 cars available at any one
time."
GoElectric is importing
EVs that were leased for two
years and then returned.
"They're really reasonably
priced at a dealer auction
there," he said.
With fewer moving parts
than internal-combustion
vehicles - there are no
exhaust systems, even - EV
maintenance is relatively low,
which can be a selling point.
"Electric cars need no
drivetrain service at all for
the first 150,000 kilometres
and then the only thing that
needs to be done is drain the
oil out of the single-speed
transmission. Depending on
the vehicle, battery coolant
needs to be changed around
the same time."

much more viable, financially.
Steil said does not expect
the federal rebate program to
eat into GoElectric's business.
Vehicle pricing also
includes two sets of mounted EV-rated tires (winter and
summer) with alloy wheels

and tire-pressure monitoring,
all-weather floor mats and a
snow brush.
There's also a 30-day
bumper-to-bumper warranty
and a 90-day buy-back guarantee. Return it, and customers get their money back less
25 cents per kilometre driven,

Steil took the entrepreneurial turn when he was laid
off from the oil patch, and
after reading a story in
Alberta Oil Review about electric cars. Co-founder David
Lloyd is an electrical engineer.
GoElectric - as unlikely as such a business concept
might seem in oil-rich, pickup-laden Alberta - might be
an idea whose time has come:
In a bid to remove a key barrier to the adoption of EVs, the
city recently announced plans
to install 42 new charging stations in three downtown parking locations.
"As part of Calgary's
Climate Resilience Strategy, it
was determined that electric
vehicles represent the single
largest opportunity to reduce
greenhouse-gas emissions and
air pollution from transportation," Eric MacNaughton,
senior transportation engineer with the municipality,
said in a statement.
"With exponential growth
of electric vehicle adoption
expected, these new charging
stations are one way we can
make sure Calgary is ready
for the future of transportation."
The latest addition of 240volt Level 2 charging stations
brings to 48 the number in
Calgary's core. - ANC

QUORUM DMS

DRIVING REVENUE
Quorum DMS Customers Average Over
$70,000 in Additional Customer-pay
Revenue Each Month.
Is your DMS making you money,
or is it just an expense?
Call or Click to Schedule
Your FREE Quorum
Demo Today!

DEALING WITH THE UNKNOWN
Since his store opening in late November, Steil
said business has been growing quickly, "especially
since we began leasing." He
declined to provide numbers.
Steil said people "were
a bit leery of something this
new" which makes leasing

quorumdms.com

877.770.0036


http://www.quorumdms.com

Automotive News Canada - July 2019 - v2

Table of Contents for the Digital Edition of Automotive News Canada - July 2019 - v2

Automotive News Canada - July 2019 - v2 - Intro
Automotive News Canada - July 2019 - v2 - 1
Automotive News Canada - July 2019 - v2 - 2
Automotive News Canada - July 2019 - v2 - 3
Automotive News Canada - July 2019 - v2 - 4
Automotive News Canada - July 2019 - v2 - 5
Automotive News Canada - July 2019 - v2 - 6
Automotive News Canada - July 2019 - v2 - 7
Automotive News Canada - July 2019 - v2 - 8
Automotive News Canada - July 2019 - v2 - 9
Automotive News Canada - July 2019 - v2 - 10
Automotive News Canada - July 2019 - v2 - 11
Automotive News Canada - July 2019 - v2 - 12
Automotive News Canada - July 2019 - v2 - 13
Automotive News Canada - July 2019 - v2 - 14
Automotive News Canada - July 2019 - v2 - 15
Automotive News Canada - July 2019 - v2 - 16
Automotive News Canada - July 2019 - v2 - 17
Automotive News Canada - July 2019 - v2 - 18
Automotive News Canada - July 2019 - v2 - 19
Automotive News Canada - July 2019 - v2 - 20
Automotive News Canada - July 2019 - v2 - 21
Automotive News Canada - July 2019 - v2 - 22
Automotive News Canada - July 2019 - v2 - 23
Automotive News Canada - July 2019 - v2 - 24
Automotive News Canada - July 2019 - v2 - 25
Automotive News Canada - July 2019 - v2 - 26
Automotive News Canada - July 2019 - v2 - 27
Automotive News Canada - July 2019 - v2 - 28
https://www.nxtbook.com/nxtbooks/crain/canada_202402_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202401_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202312_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202311_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202310_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202309_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202308_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202307_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202306_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202305_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202304_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202303_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202302_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202301_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202212_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202211_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202210_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202209_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202208_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202207_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202206_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202205_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202204_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202203_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202202_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202201_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202112_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202111_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202110_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202109_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202108_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202107_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202106_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202105_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202104_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202103_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202102_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202101_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202012_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202011_ifm
https://www.nxtbook.com/nxtbooks/crain/canada_202011_acg
https://www.nxtbook.com/nxtbooks/crain/canada_202011_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202010_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202009_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202008_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202007_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202006_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202005_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202004_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202003_v2
https://www.nxtbook.com/nxtbooks/crain/canada_202001_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201912_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201911_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201910_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201909_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201907_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201906_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201904_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201903_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201902_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201901_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201812_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201811_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201810_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201809_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201808_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201807_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201806_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201805_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201804_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201803_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201802_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201801_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201712_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201710_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201709_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201708_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201707_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201706_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201705_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201704_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201701_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201612_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201611_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201610_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201609_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201608_v2
https://www.nxtbook.com/nxtbooks/crain/canada_201607_v2
https://www.nxtbookmedia.com