Automotive News Canada - July 2019 - v2 - 26

FINAL ASSEMBLY

26

07.19

26

* JULY 2019

LETTING LOOSE A BIT ON THE WONDERFUL WORLD OF AUTOMOTIVE

Fishy Barracuda ends up as government surplus
There were 27 sealed bids for a
1974 Plymouth Barracuda that was
seized and then forfeited to the
federal government.
PHOTO: GCSURPLUS

There's no backstory on
the '74 Plymouth, which
showed up on a website
and sold for $7,005.01

AMIDST THE DUSTY FILE
cabinets and other federal government
castoffs on the GCSurplus website, the

Union's guns
blaze after
dealership's
thirsty V-8 dig

Unifor is quick to defend
the engine its members
build, although Rose City
Ford in Windsor said the
remark in a radio spot was
directed at other brands
A FORD DEALERSHIP IN WINDSOR,
Ont., has hit the brakes on a radio ad it
was running on airwaves, even though
it claimed it was a case of mistaken V-8
identity.
According to the CBC, Rose City Ford
pulled an ad for the F-150 truck equipped
with a 2.7-litre four-cylinder engine after
plant workers in Windsor said the ad
unfairly scrutinized the locally made
V-8.
The Blackburn Radio ad noted that
the 2.7 is more fuel efficient than the
"thirsty V-8." That angered rank-and-file
Unifor members who build the 5.0-litre
engine in Windsor.
"It was disappointing. It was a big
mistake and it ended up snowballing,"
John D'Agnolo, president of Unifor
Local 200, told the public broadcaster.
"It got through Twitter. It got through
Facebook. It got in our plants."
Rose City Ford GM Scott Ohler said it
was all a big misunderstanding.
"We were actually referencing some
of the vehicles we compete against, not
our own product," Ohler said. "The
intention of the ad was to promote the
2019 F-150 and the lease offer that we
have on it." - ANC

battered Barracuda was a puzzler.
How did a 45-year-old car become
government surplus? An RCMP undercover car from the "Starsky & Hutch"
era? Some special perk for a hotfooted
deputy minister?
"The 1974 Plymouth Barracuda was
seized and subsequently forfeited to
the Crown as an unclaimed sea container shipment dating from 2018 by
Canada Border Services," reported fed-

eral spokeswoman Michele LaRose.
But who shipped in the car, and
why didn't he or she collect it? Sorry,
no details there. And no indication,
apart from some Spanish wording
on the radiator cap, of where it came
from.
Potential buyers were undeterred,
with 27 submitting sealed bids. The
Barracuda sold for $7,005.01, curious
provenance included. - ANC

The stars align for marketing
moment of a lifetime
FORD CANADA CEO DEAN STONELEY SAID HE HAD
been waiting for this moment for a while now. Ford has
been a sponsor of the Toronto Raptors for 24 years and on
June 13, the team won the NBA Finals. Four
days later, they paraded in Toronto in celebration.
And what, pray tell, should lead the
team throughout the streets? Ford F-150
Raptor pickups, of course. The moment
wasn't lost on Stoneley, who was
born in nearby Burlington, Ont. The
newly minted CEO, who took the reins
of Canadian operation in February,
shared his thoughts on LinkedIn.
"Congratulations to the Toronto
Raptors! Ford is proud to have been a
partner for the past 24 years, and I have
looked forward to the day when our vehicles
would lead the parade. Go Raptors!"
In 2017, Ford made available in the Toronto area a limited-edition Toronto Maple Leafs F-150. Is a special Raptors
Raptor on the way?
As for a Leafs parade? Well, the wait continues. - ANC

MAGNA'S
DON WALKER

THIS NUMBER

$40.82 B
The total global
parts sales in U.S.
dollars (about
Cdn $53 billion)
to automakers by
Magna International
in 2018, which
landed the Aurora,
Ont., company in
third place on the
Automotive News
Top 100 Global
Suppliers List.
Read the story at
automotivenews.ca.

SAY
WHAT?

TORONTO

RAPTORS
AND RAPTOR RAPTURE
PHOTOS: FORD CANADA

'

I don't drink,
I don't smoke,
I don't womanize.
I just Raptorize.

PHOTO SUPPLIED BY
N AV B H AT I A

Teen lucks out, but can't use $5K toward a car
Ironically, many
students were absent
from the drawing for
the attendance prize

Jared Lammi receives a school-attendance
prize to help pay for a car, but he doesn't
have a driver's licence. The dealer instead
handed over the money for schooling.
PHOTO: ROBERT BARRON/VICTORIA NEWS

A DOZEN BRITISH COLUMBIA
high school students learned a
tough lesson in June about, literally, staying in school.
According to the Kimberley
Bulletin newspaper, more than

200 Grade 12 students at Cowichan
Secondary School in Duncan, B.C.,
about 50 kilometres northwest of
Victoria, were eligible for $5,000
toward a car as part of a school-attendance promotion sponsored by
Island GM.
The rules were simple enough:
Attend more than 80 per cent of
their classes during the school
year and be present on the day of
the drawing to win the big prize.
But that took place during the dog
days of high school. Several kids

'

Toronto Raptors superfan and
Hyundai dealer Nav Bhatia
in a story at automotivenews.
ca when asked about his
passion for the basketball team
that recently claimed the NBA
championship.

cut class, leading event organizers
to pull a dozen names before Jared
Lammi, 18, was declared the winner.
That led to another little snag,
the newspaper reported.
"I don't have a driver's licence
and never gave much thought to
getting one, so I'm not sure what
to do with this," Lammi told the
Bulletin.
Eventually, Island GM allowed
Lammi to use the $5,000 to further
his education. - ANC


http://www.automotivenews.ca

Automotive News Canada - July 2019 - v2

Table of Contents for the Digital Edition of Automotive News Canada - July 2019 - v2

Automotive News Canada - July 2019 - v2 - Intro
Automotive News Canada - July 2019 - v2 - 1
Automotive News Canada - July 2019 - v2 - 2
Automotive News Canada - July 2019 - v2 - 3
Automotive News Canada - July 2019 - v2 - 4
Automotive News Canada - July 2019 - v2 - 5
Automotive News Canada - July 2019 - v2 - 6
Automotive News Canada - July 2019 - v2 - 7
Automotive News Canada - July 2019 - v2 - 8
Automotive News Canada - July 2019 - v2 - 9
Automotive News Canada - July 2019 - v2 - 10
Automotive News Canada - July 2019 - v2 - 11
Automotive News Canada - July 2019 - v2 - 12
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Automotive News Canada - July 2019 - v2 - 14
Automotive News Canada - July 2019 - v2 - 15
Automotive News Canada - July 2019 - v2 - 16
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Automotive News Canada - July 2019 - v2 - 18
Automotive News Canada - July 2019 - v2 - 19
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Automotive News Canada - July 2019 - v2 - 21
Automotive News Canada - July 2019 - v2 - 22
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Automotive News Canada - July 2019 - v2 - 26
Automotive News Canada - July 2019 - v2 - 27
Automotive News Canada - July 2019 - v2 - 28
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