Automotive News Canada - February 2021 - 14

14

* F E B R U A R Y 2 021

PROJECT ARROW

Why the polar bear shape? " A lot of cars get
inspired by animals to give their characteristics, "
said designer Jun-Won Kim. And nothing says
" Canada " quite like a polar bear. F I L E P H O T O

DRAWN BY

PHOTOS VIA APMA

CANADA
Students' winning APMA
design conveys nation's
virtues on four wheels
By JOHN IRWIN

AUTOMOTIVE NEWS CANADA

FOUR OTTAWA STUDENTS WERE
Jun-Won Kim
Kaj Hallgrimsson
inspired by the nation's natural beauty and ideals to design what could
drives through the Ontario countrybecome the world's first all-Canadian
side.
zero-emission concept vehicle.
" We all thought about things
Kaj Hallgrimsson, Jun-Won
that we see, " Schuetz said. " And
Kim, Mina Morcos and Matthew
one of the things I distinctly always
Schuetz of the Carleton School of
remember seeing - whethIndustrial Design were
er I'm driving up north,
announced as the winwest, east or to and from
ners of the Automotive
Ottawa - all the highParts Manufacturers'
ways are going through
Association's (APMA)
blasted bedrock. The rocks
Project Arrow design condon't necessarily seem like
test in October.
abstract shapes. There are
Their design - which
a lot of horizontal lines.
the head of APMA, Flavio
" It's almost like stacks,
Volpe, described as " Tesla
and they're all cracking
meets Fisker meets Land
apart and shifting. "
Rover meets Canada " -
The designers also drew
will be the basis of an
inspiration from three
all-Canadian showcase
Volpe: Describes
Canadian values - freevehicle, now in the engithe students'
dom, stability and simplicneering phase.
design for Project
ity - as well as the shape
" One of the things
Arrow as " Tesla
that drew me to the projmeets Fisker meets of a polar bear, which is
reflected in the vehicle
ect was that it would be
Land Rover meets
Canada. "
appearing lighter upfront
the first Canadian car, "
FILE PHOTO
and heavier in the rear.
Morcos said. " And one of
" We looked at those
the things we really had
Canadian values and then those
to think about was how to represent
landscapes, and a lot of cars get
Canada with something physical, try
inspired by animals to give their
to take those Canadian values and
characteristics, " Kim said. " Which
distill them into something we can all
animal can represent some of the
kind of identify with. "
values [the group identified] and still
The result is a crossover with a
relate to Canada? And we ended up
wide stance, striking headlights and
with a polar bear. "
an interior designed for maximum
Ralph Gilles, Stellantis chief
customization. From the side, the
design officer, spoke with the stucrossover's design is notable for its
dent designers during the APMA's
use of horizontal lines, inspired by

Mina Morcos

Matthew Schuetz

virtual conference in November and
heaped praise on the final design.
" I've seen a lot of talent in my
time, and I think I'm qualified to say
these students here are some of the
most talented I've seen, " said Gilles,
who led the panel of judges selecting
the final design. " It's hard to believe
they're students. "

FORMING THE TEAM
Hallgrimsson said he first
heard of the APMA's design contest for Project Arrow when it was
announced in January 2020. Miles
Hammond, president of the industrial design studio Studio 63 in Ottawa,

encouraged him to pursue
the project, he said.
Hallgrimsson approached Schuetz
about working with him because of his
sketching skills and Kim because of his
interest in vehicle design. Kim then
brought on Morcos, who had impressed
the other members in various competitions.
Group members initially thought
they would be designing the exterior of the vehicle only. But the APMA
made it clear that they would also
need to design an interior, making an
already-daunting task more challenging.
To further complicate things, the
group was only able to work full time
on the project in the three weeks leading up to the deadline because they
were focused on schoolwork and major
projects.
And, of course, they were largely
forced to work remotely because of the
COVID-19 pandemic. The group was
able to squeeze in one in-person brainstorming session before the pandemic
led to stay-at-home emergency orders,
Hallgrimsson said.

jus
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Automotive News Canada - February 2021

Table of Contents for the Digital Edition of Automotive News Canada - February 2021

Automotive News Canada - February 2021 - Intro
Automotive News Canada - February 2021 - 1
Automotive News Canada - February 2021 - 2
Automotive News Canada - February 2021 - 3
Automotive News Canada - February 2021 - 4
Automotive News Canada - February 2021 - 5
Automotive News Canada - February 2021 - 6
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Automotive News Canada - February 2021 - 27
Automotive News Canada - February 2021 - 28
Automotive News Canada - February 2021 - F1
Automotive News Canada - February 2021 - F2
Automotive News Canada - February 2021 - F3
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