Automotive News Canada - March 2024 - 24

24
* MARCH 2024
Charger moves on, with the
hope of moving legacy buyers
CONTINUED FROM PAGE 1
Dodge CEO Tim Kuniskis said
the " ultimate performer " in the
Charger EV lineup, the Banshee, is
coming next year.
Although the Charger is rolling
into an electric future, Dodge isn't
leaving behind
buyers who still
prefer gasoline
engines. Instead of
the roaring supercharged
V-8s, the
new Charger will
get the Hurricane
3.0-litre twin-turbo
inline-six-cylinder
used in the
Jeep Wagoneer
and the freshened
2025 Ram 1500.
Buyers can
choose from
the 420-horsepower
Charger
Sixpack S.O.
Kuniskis:
The nearly
two-year lead
time from the
concept's
arrival to the
production
vehicle was
necessary
to give
muscle-car
enthusiasts
a chance
to process
Dodge's new
direction.
PHOTO:
STELLANTIS
(Standard Output)
or the 550-horsepower
Charger
Sixpack H.O.
(High Output).
Production of
both models, in
two- and four-door
body styles, is slated to begin in
the first quarter of 2025.
BUYERS 'NEEDED SOAK TIME'
The final product largely preserves
the design previewed on the
Charger Daytona SRT concept in
August 2022.
That concept replaced engine
growl with a unique sound sent
through an amplifier and tuning
chamber at the rear of the vehicle,
a system Dodge calls the Fratzonic
Chambered Exhaust. The sound
has been tinkered with, Kuniskis
said, but Dodge didn't demonstrate
it during a media preview of the
upcoming EV. The car also allows
drivers to turn off the noise.
Kuniskis said the nearly twoyear
lead time from the concept's
arrival to the production vehicle
was necessary to give muscle-car
enthusiasts a chance to process
Dodge's new direction.
" They needed soak time, "
Kuniskis said. That period allowed
enthusiasts " to internalize how
we were going to electrify, how we
were going to be different, how we
were going to approach electrified
performance different than anybody
else. "
WHAT ABOUT THE CHALLENGER?
As a new era for the Charger
begins, the future isn't clear for
the Dodge Challenger, its longtime
two-door running mate in the
brand's " Brotherhood of Muscle. "
The Challenger, built in Brampton,
Ont., alongside the Charger and
Chrysler 300 sedan, ceased production
in December, and Dodge hasn't
announced renewed plans for it.
" We own the Challenger nameplate,
we own a whole bunch of
nameplates we got in the drawer, "
Kuniskis said. " I don't know what
we'll do with it, if we ever do anything
with it. "
The Charger Daytona has standard
all-wheel drive and a 400-volt
propulsion system. The R/T is rated
at 496 horsepower, while the Scat
Pack makes 670 via front and rear
motors that each make 335 horsepower.
Future models of the R/T
will make 456 and the Scat Pack will
make 590, requiring owners to pay
extra to bring the power levels back
up.
The EVs have a PowerShot pushto-pass
feature that adds a 40-horsepower
burst for 15 seconds when
activated by a throttle punch.
Kuniskis said Dodge will
" displace superchargers and
replace them with kilowatts and
PowerShots. "
A unique design feature is the
pass-through R-Wing on the leading
edge of the hood, which is intended
to provide downforce while paying
homage to the original 1969 Charger
Daytona, which had a high wing at
the rear.
Drag, Track, Drift and Donut
modes enable drivers to test
the capabilities of the Daytona.
The 400-volt all-wheel-drive
platform has front and rear
electric motors that each make
335 horsepower in the
Charger Daytona
Scat Pack.
PHOTO: STELLANTIS
Two nods to the past: The
Dodge Fratzog logo and the
R-Wing pass-through spoiler
on the leading edge of the
hood, which is intended to pay
homage to large rear wing of the
1969 Dodge Charger Daytona.
PHOTO: STELLANTIS
Ordering the Track Package makes
large 16-inch Brembo brakes available.
Audrey
Moore, the Charger's
chief engineer, said the car had to
feel, drive and sound like a Dodge.
" The engineers at our technology
centre over the last 10 years
have delivered some amazing vehicles:
the Hellcat, the Redeye and the
Demon, " Moore said. " We needed to
continue that tradition of living up
to the expectations of a muscle car,
but then making it electric. "
LOOKS LIKE A MUSCLE CAR
The Charger brings back the
three-pointed Fratzog logo that
Dodge used from 1962 through 1976.
It appears on the Charger as an illuminated
badge on the grille and the
rear.
Designers went into the project
with a mission to create a look that
stayed true to Dodge. At one point,
the team looked at the company's
collection of historic muscle cars in
Detroit for inspiration.
" We didn't want to take any
cues per se directly, but we wanted
to have the essence of the muscle
cars and one of the big things that
we took away from it was just proportion,
and presence, " said Scott
Krugger, head of Dodge exterior
design.
" I think we can all
agree that our vehicles
in the Dodge world have
always had massive presence
on the road. It's due to
the fact that we never hid the scale
of our products. With the outgoing
cars, Challenger and Charger, they
look big, they feel big. You cannot
mistake them on the road. They're
bold and they're unapologetic. "
That approach continued with the
latest Charger, which Krugger said
will be one of the widest cars on the
road and carry a distinct aesthetic.
The cabin includes a 12.3-inch
touchscreen and Dodge included
64-colour " Attitude Adjustment "
interior lighting that it says will
react to actions such as opening the
door and pressing the ignition button.
The
Charger Daytona has a wraparound cockpit
with large screens and 64-colour interior lighting
that reacts to actions such as opening the door
or pressing the ignition button.
PHOTO: STELLANTIS
" We're taking the performance of
the golden age that you know today
- that you judge everything by -
and we're taking the technology of
the future to make sure that [the
Dodge brothers'] legacy doesn't die, "
Kuniskis said, " but it thrives in this
new future with some absolutely
amazing performance cars going
forward. " -ANC
Starting with the
Charger, Windsor
Assembly will
flex its muscle
The vehicles built at the retooled
plant, including a new Chrysler
crossover, can have different ratios
of ICE, hybrid and EVs, analyst says
By GREG LAYSON
DIGITAL AND MOBILE EDITOR
THE ANNOUNCEMENT MARCH 5 THAT THE NEW
Dodge Charger will be built in Windsor, Ont., is just the
beginning of a product expansion that will tap into the flexibility
of the retooled Stellantis plant.
Sam Fiorani, vice-president of global
vehicle forecasting at U.S.-based
AutoForecast Solutions, said Windsor
Assembly will also build a new Chrysler
crossover, which will be based on the
Airflow concept unveiled in New York in
2022. Production of that vehicle will begin
in 2026, a timeline confirmed by a Unifor
official. The plant will still build the
Pacifica minivan.
Fiorani: Every
vehicle line
built on the
STLA Large
platform will
be available
with a
batteryelectric,
internalcombustion
engine
or
hybrid
propulsion.
FILE PHOTO
Charger production begins this year,
with Fiorani forecasting 130,000 vehicles
in 2025, the first full year of production.
Every vehicle line in Windsor will
be built on the STLA Large Platform and
be available with either an electric motor,
internal-combustion engine or hybrid
powertrain, he said.
" STLA Large is dynamic enough that
you can have fully electric, fully ICE and
hybrid models built on the same line. "
Stellantis
has called
the platform
its most flexible ever.
" It will all depend on
where the market heads, and
in the next few years, we'll
have a market that is looking
like more hybrids than [electric
vehicles], " Fiorani said.
" The vehicles themselves
are built to accept all different
powertrains, so it's possible
to shift the ratio of ICE,
hybrid and EVs on the fly. "
Windsor Assembly will
build a new Chrysler
crossover based on the
Airflow concept, pictured,
said Sam Fiorani of
AutoForecast Solutions.
PHOTO: STELLANTIS
FULL CAPACITY, THIRD SHIFT ARE AROUND THE CORNER
Dave Cassidy, president of Unifor Local 444, which represents
about 4,500 workers at the plant, has viewed the new
Charger and thinks it's a hit.
" It's a beautiful product. I'm excited, " he said. " It's great
news. We'll bring our third shift back. "
Fiorani said Charger output might not
be enough to warrant a third shift, but full
capacity is just around the corner.
" Once they get all the products up and
running there, it's likely to need a full
third shift, " Fiorani said.
Cassidy: The
new Charger
is " great
news. We'll
bring our
third shift
back. "
FILE PHOTO
Stellantis has long said it plans to
return its assembly plants in Windsor and
Brampton, Ont., to three shifts by 2026, but
workers in Brampton are likely to be off
the job for nearly two years, as the plant in
the Toronto suburbs undergoes a lengthy
retool. Production of the previous Charger,
Challenger and Chrysler 300 ended there
in December.
The automaker confirmed Nov. 6 that
the Brampton plant will build the next-generation
Jeep Compass following a retooling
period. The compact crossover will be built on the STLA
Medium Platform in both battery-electric and ICE variants.
As with Windsor, Stellantis said the plan is to ramp up
production to transition the plant to a three-shift operation.
-ANC

Automotive News Canada - March 2024

Table of Contents for the Digital Edition of Automotive News Canada - March 2024

Automotive News Canada - March 2024 - Intro
Automotive News Canada - March 2024 - 1
Automotive News Canada - March 2024 - 2
Automotive News Canada - March 2024 - 3
Automotive News Canada - March 2024 - 4
Automotive News Canada - March 2024 - 5
Automotive News Canada - March 2024 - 6
Automotive News Canada - March 2024 - 7
Automotive News Canada - March 2024 - 8
Automotive News Canada - March 2024 - 9
Automotive News Canada - March 2024 - 10
Automotive News Canada - March 2024 - I1
Automotive News Canada - March 2024 - I2
Automotive News Canada - March 2024 - 11
Automotive News Canada - March 2024 - 12
Automotive News Canada - March 2024 - 13
Automotive News Canada - March 2024 - 14
Automotive News Canada - March 2024 - 15
Automotive News Canada - March 2024 - 16
Automotive News Canada - March 2024 - 17
Automotive News Canada - March 2024 - 18
Automotive News Canada - March 2024 - 19
Automotive News Canada - March 2024 - 20
Automotive News Canada - March 2024 - 21
Automotive News Canada - March 2024 - 22
Automotive News Canada - March 2024 - 23
Automotive News Canada - March 2024 - 24
Automotive News Canada - March 2024 - 25
Automotive News Canada - March 2024 - 26
Automotive News Canada - March 2024 - 27
Automotive News Canada - March 2024 - 28
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