Automotive News Canada - March 2024 - 26

26
03.24
26
FINAL ASSEMBLY
* MARCH 2024
Unreliability thwarts
reporter's 400-kilometre
road trip in a borrowed
Tesla; seven of 12
stations had problems
On a drive along the Toronto-Ottawa corridor, a
CBC reporter found Flo charging stations to be the
most reliable of five brands tested. FILE PHOTO
INVESTIGATIVE CONSUMER TV
program " Marketplace " put electric
vehicles and charging stations along
the Toronto-Ottawa corridor to the
test, with Quebec-based Flo beating the
Tesla Supercharger network for reliability.
The
CBC program, which aired Jan.
26, highlighted several problems with
EV adoption, with reporter Charlsie
Agro trying and failing to drive a borrowed
Tesla Model 3 the 400 kilometres
to Ottawa from Pickering, Ont., on the
highly traveled 401 highway.
Agro tried out charging stations
from Tesla, ChargePoint, Flo, PetroLETTING
LOOSE
A BIT ON THE
WONDERFUL WORLD
OF AUTOMOTIVE
CBC test reveals charger shortcomings
Canada and Ivy to the test. All but Flo's
presented problems, either being out
of service for repair, failing to initiate
charging or prematurely ending
charging. Of 12 stations visited, seven
either failed outright or required several
attempts to charge.
Flo, which points out that Agro's
sample size is limited, said its stations
function 98 per cent of the time. Flo
credits its vertical integration - both
in manufacturing and operating the
stations - for the reliability. - ANC
Subaru, Mazda continue
to top relations with
dealers in CADA survey
The two brands have been
repeat winners for years
FOR THE 11TH STRAIGHT YEAR, SUBARU
Canada topped the Canadian Automobile
Dealers Association Dealer Satisfaction Survey
for brands with 100 or fewer stores.
The survey ranks automakers' relationships
with dealers.
Subaru was also deemed
the most effective at dealer
communications. Mitsubishi
Canada was named most
improved in overall satisfaction.
Harada:
Mitsubishi
respects
and
listens to
dealers.
FILE PHOTO
For the fifth straight year,
Mazda was ranked highest
for overall satisfaction
for brands with 101 or more
dealerships, and was named
most effective at dealer communications.
Most improved
overall in the category was
Volkswagen Canada.
" I would like to thank our
dealers for providing their
feedback and participating in the 2023 Dealer
Satisfaction Survey, " said Kenji Harada, CEO
of Mitsubishi Canada, the only brand to issue a
statement on the findings.
" We greatly respect our dealers and value
their opinions. " - ANC
'
SAY WHAT?
Canada's EV market is
shifting from early adopters to the
early majority. They want to see
the proof of
concept, but
those people
will adopt.
Porsche Canada CEO John Cappella
on mass market adoption of electric
vehicles at the Automotive News
Canada Congress Feb. 15 in Toronto.
SEE STORY/P14
US $3.4M FOR A CLASSIC FROM CANADA
A rare Mercedes-Benz,
restored in British
Columbia, fetches big
bucks at U.S. auction
SILVER ARROW CARS IN
Victoria, which sells high-end classic
and exotic vehicles, had the top selling
car at the Barrett-Jackson auction
in Arizona in January, a restored 1956
Mercedes-Benz 300 SL Gullwing coupe
that sold for US $3.4 million (Cdn $4.5
million).
It was one of 65 vehicles that Silver
Arrow Cars took to the annual globally
televised auction, collectively fetching
about $14 million (Cdn $18 million),
said company President Tim
Quocksister.
Silver Arrow Cars bought the 300 SL
in Pittsburgh in 2020. Quocksister told
Hyundai's true colours: Diversity
Onyx Initiative celebrates
automaker's inroads
for Black inclusion
HYUNDAI AUTO CANADA HAS
been recognized with an Employer
Partner Appreciation Award from
Onyx Initiative for its work in helping
boost the recruitment, selection and
retention of Black university and college
students as well as recent graduates.
" Through
our collaboration with
the Onyx Initiative, our organization
has seen tremendous positive impact,
enabling us to take measurable steps
that underscore our corporate ethos
of 'Progress for Humanity,' " Kirk
Merrett, director of human resources
at Hyundai Canada, said in a Feb. 20
news release.
Onyx has helped Hyundai change
its recruitment strategy and the automaker
now participates in the organization's
networking events, such as the
annual Black Professionals Career Fair,
Merrett said.
Since its association with Onyx,
Hyundai
Canada has
recruited
six scholars
from the program
and said
self-identifying
Black employees now represent the
largest cohort of new hires, at 20 per
cent. Hyundai also was the first automaker
to sign the BlackNorth Initiative
pledge; the organization supports Black
entrepreneurs in Canada.
The Onyx Initiative was founded in
2020 with the goal of improving Black
representation in corporate Canada's
hiring practices. - ANC
THIS NUMBER
129,000
The new light vehicles
sold in February,
representing a
24.4-per-cent jump over
the same month last year.
It marked " the strongest
February of all time, "
according to DesRosiers
Automotive Consultants.
SEE STORY/P1
TV station CHEK+ News he intended
to do an " all-in " restoration in 18
months, including " every single option
we could put in, " but the COVID-19
pandemic delayed the project.
The work was done by Coachwerks
Restoration in Victoria, which has
specialized in Mercedes-Benz restorations
for 30-plus years and had refurbished
more than 120 gullwing coupes.
Mercedes built 1,400 of the models
from 1954 to 1957. - ANC
A restored 1956 Mercedes-Benz 300 SL
Gullwing coupe soared to a world-record price
in January at the Barrett-Jackson auction in
Arizona. SUPPLIED PHOTO
'

Automotive News Canada - March 2024

Table of Contents for the Digital Edition of Automotive News Canada - March 2024

Automotive News Canada - March 2024 - Intro
Automotive News Canada - March 2024 - 1
Automotive News Canada - March 2024 - 2
Automotive News Canada - March 2024 - 3
Automotive News Canada - March 2024 - 4
Automotive News Canada - March 2024 - 5
Automotive News Canada - March 2024 - 6
Automotive News Canada - March 2024 - 7
Automotive News Canada - March 2024 - 8
Automotive News Canada - March 2024 - 9
Automotive News Canada - March 2024 - 10
Automotive News Canada - March 2024 - I1
Automotive News Canada - March 2024 - I2
Automotive News Canada - March 2024 - 11
Automotive News Canada - March 2024 - 12
Automotive News Canada - March 2024 - 13
Automotive News Canada - March 2024 - 14
Automotive News Canada - March 2024 - 15
Automotive News Canada - March 2024 - 16
Automotive News Canada - March 2024 - 17
Automotive News Canada - March 2024 - 18
Automotive News Canada - March 2024 - 19
Automotive News Canada - March 2024 - 20
Automotive News Canada - March 2024 - 21
Automotive News Canada - March 2024 - 22
Automotive News Canada - March 2024 - 23
Automotive News Canada - March 2024 - 24
Automotive News Canada - March 2024 - 25
Automotive News Canada - March 2024 - 26
Automotive News Canada - March 2024 - 27
Automotive News Canada - March 2024 - 28
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