Fixed Ops Journal - October 2019 - F27

responding to technical service bulletins. It's
time, he says, to elevate the conversation about
the value of a well-maintained vehicle.

Anthony Rodio
CEO, YourMechanic

The Future of Service in the Era of
Shared Mobility

Tully Williams

FORUM FACTS

Fixed operations director, The Niello Co.

Focus on the Hours, Not the Dollars

What: Fixed Ops Journal Forum
When: Nov. 12-13
Where: Hyatt Regency Grand Cypress,
Orlando
Cost: $395
Sign up: autonews.com/fojforum

Background: Anthony Rodio
joined YourMechanic, now in its
eighth year, in 2016. Since then,
he has broadened the reach of its mobile mechanics,
who are summoned online, to more than 3,000 cities
while expanding into fleet services. He has led a number
of Silicon Valley startups and has also worked for Microsoft, Amazon,
Home Depot and Procter & Gamble.
Forum focus: As the public moves from personal ownership to shared
mobility, consumers and the companies that enable flexible ownership
models require a more agile approach to auto care. Rodio - whose
company urges customers to "skip the repair shop" - will share
insights from serving some of today's largest flex ownership companies
in the industry.

Cecil Sims

Vice president of fixed operations, Mercedes-Benz of Birmingham

Bringing a Championship Mentality to Fixed Ops
Background: Cecil Sims has worked in fixed operations
at Mercedes-Benz dealerships for nearly three decades.
He has also managed an auto parts store and a parts
department at a Volvo dealership. He joined
Mercedes-Benz of Birmingham in 2016.
Forum focus: When college football coach Nick Saban
became part-owner of Mercedes-Benz of Birmingham, he said he wanted
to maintain the same level of excellence with his dealership customers
as he has with his University of Alabama teams. Sims will discuss how
that mindset applies to parts and service.

Background: For the past year,
Tully Williams has directed
service and parts operations for
the Niello group of Sacramento,
Calif., which sells mostly luxury
brands. Before that, he was fixed
operations director for the Del
Grande Dealer Group, where he was an early
adopter of online scheduling tools and related service software.
Forum focus: Williams, a self-described fixed ops junkie, will discuss the
switch in perspective that transformed his career. He contends that any
service manager seeking to boost margins will benefit from hearing his
story.



QUIZ THE COACHES
Lee Harkins, owner, M5
Management Services
Don Reed, CEO, DealerProTraining
Almog Veig, director, fixed
Harkins
Reed
Veig
operations, David Lewis &
Associates
These three coaches have more than a century of fixed ops experience.
But will they be a match for the Fixed Ops Journal Forum audience? In
this "Coaches, Cornered" session, attendees will have a chance to put
the experts on the spot with their most pressing questions during a
lively, interactive discussion.

Alan Starling

President, Starling Automotive Group

What Serving Disney Customers Taught Me
About Auto Service
Background: Alan Starling is a past president and Florida
director of the National Automobile Dealers Association.
Starling Automotive Group operates four dealerships in
Florida and one in South Carolina.
Forum focus: When Disney World opened nearly five
decades ago in Orlando, it redefined customer service for
an entire community. Starling will discuss how his experience serving
Disney employees, executives and customers has shaped how he
manages the dealership service experience.

National Distributor of Fleet Maintenance
& Shop Supplies Since 1958

Sarah Vantine

BDC Director, Scott Clark Auto Group

How a Service BDC Rescued Our Shops
Background: When Sarah Vantine joined Scott Clark Auto
Group in 2015, the service departments at the
company's three Charlotte, N.C., dealerships were
struggling with customer defections.
Forum focus: Vantine will share her experience and
insights in starting from scratch the BDC for her
company's Honda, Nissan and Toyota stores. Before,
service advisers were overrun, phones went unanswered and customers
walked away. Now, two of every three service customers have
appointments.

We're more than a shop
supplies provider - we're your
EXPENSE REDUCTION PARTNER

Call a Dedicated Account Advisor.

Purchase online.

Anytime. Anywhere.

888-256-8496

imperialsupplies.com

Download the app.

OCTOBER 2019

PAGE 27
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Fixed Ops Journal - October 2019

Table of Contents for the Digital Edition of Fixed Ops Journal - October 2019
