FIXED OPS JOURNAL FEEDBACK Hey, service directors, some introductions could be in order A bout half of consumers said it was " very important " or " somewhat important " that they meet a dealership's service manager or director when they purchase a new vehicle, according to a June DealerRater survey conducted for Fixed Ops Journal. But nearly two-thirds of those surveyed said they were not introduced to a service department representative when they bought a new car. Both mass-market (49%) and luxury (52%) customers ranked meeting someone from the service department as " very important " or " somewhat important. " But when asked if they met anyone from service, only 37% of all customers said yes. Th at number was the same as what mass-market consumers reported . But slightly more luxury customers - 41% - reported being introduced to the dealership's service manager or director. Meet and greet Q: How important is it for you to meet someone from the dealership service department when buying a new vehicle? Very important Somewhat important Neutral Not at all/not very important ALL CUSTOMERS 27% 22% 26% 25% MASS-MARKET 27% 22% 27% 25% LUXURY 30% 22% 24% 24% Note: Figures may not add to 100% because of rounding. Source: DealerRater survey conducted June 11-21 of 17,403 consumers who visited new-vehicle dealerships Q: The last time you bought a new vehicle at a dealership, were you introduced to anyone from the service department? Yes No ALL CUSTOMERS 37% 63% MASS-MARKET 37% 63% LUXURY 41% 59% Source: DealerRater survey conducted June 11-21 of 16,116 consumers who visited new-vehicle dealerships AUGUST 2021 PAGE 23https://www2.rytecdoors.com/l/83702/2021-07-20/bg4sz3 https://www2.rytecdoors.com/FOJebook