Fixed Ops Journal - October 2021 - F10

FIXED OPS JOURNAL
Kevin Librizzi of Lexus of
Pembroke Pines paints a vehicle
in the standalone body shop. A
10,000-square-foot addition next
year will add 15 service bays.
FORMULAS
for SUCCESS
Retooled processes help these dealership
body shops rack up big fi nancial gains
KEN WYSOCKY
foj@autonews.com
P
aying attention to details may
not sound like a game-changing
philosophy for driving revenue
growth at dealership collision
shops. But doing the little things
right is yielding big results at two collision
centers run by Craig Zinn Automotive
Group in Florida and one operated by Home
PAGE 10 OCTOBER 2021
Motors Chevrolet in California.
At Zinn's Lexus of Pembroke Pines and Lexus
of North Miami dealerships, new processes
helped cut repair cycle times by slightly more
than 21 percent, from 14 days to 11. Moreover,
revenue in the fi rst full year of using the new
protocols - February 2019 to February 2020
- jumped about 9 percent. Revenue now averages
around $1.7 million a month between
the two stores, says Brian Martin, director of
auto collision at Zinn.
At Home Motors, owned by Tim Ritchie and
Mike McNulty and based in Santa Maria,
about 160 miles northwest of Los Angeles, a
new playbook reduced the " keys-to-keys " repair
cycle times by half . It also produced
about a 150 percent increase in average repair
orders per month, from about 30 to
around 75, says Nick Paulicano, collision center
manager.
More importantly, the 8,000-square-foot
collision center - which lost money for years
- now generates an average monthly net
profi t of $27,000. Th e center features eight service
bays and employs seven technicians,
Paulicano says.
Th e
31,000-square-foot Pembroke
Pines
shop is a stand alone facility. It features 25 service
bays and 60 technicians but will expand
to 40 bays when a $6 million, 10,000-squarefoot
addition is completed in mid-2022, Martin
says.
Th e 50,000-square-foot North Miami shop,
located inside the dealership, includes 45

Fixed Ops Journal - October 2021

Table of Contents for the Digital Edition of Fixed Ops Journal - October 2021

Contents
Fixed Ops Journal - October 2021 - Intro
Fixed Ops Journal - October 2021 - F1
Fixed Ops Journal - October 2021 - F2
Fixed Ops Journal - October 2021 - Contents
Fixed Ops Journal - October 2021 - F4
Fixed Ops Journal - October 2021 - F5
Fixed Ops Journal - October 2021 - F6
Fixed Ops Journal - October 2021 - F7
Fixed Ops Journal - October 2021 - F8
Fixed Ops Journal - October 2021 - F9
Fixed Ops Journal - October 2021 - F10
Fixed Ops Journal - October 2021 - F11
Fixed Ops Journal - October 2021 - F12
Fixed Ops Journal - October 2021 - F13
Fixed Ops Journal - October 2021 - F14
Fixed Ops Journal - October 2021 - F15
Fixed Ops Journal - October 2021 - F16
Fixed Ops Journal - October 2021 - F17
Fixed Ops Journal - October 2021 - F18
Fixed Ops Journal - October 2021 - F19
Fixed Ops Journal - October 2021 - F20
Fixed Ops Journal - October 2021 - F21
Fixed Ops Journal - October 2021 - F22
Fixed Ops Journal - October 2021 - F23
Fixed Ops Journal - October 2021 - F24
Fixed Ops Journal - October 2021 - F25
Fixed Ops Journal - October 2021 - F26
Fixed Ops Journal - October 2021 - F27
Fixed Ops Journal - October 2021 - F28
Fixed Ops Journal - October 2021 - F29
Fixed Ops Journal - October 2021 - F30
Fixed Ops Journal - October 2021 - F31
Fixed Ops Journal - October 2021 - F32
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