BtoB Media Business - January 2007 - (Page 25)
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01-15-07 A 25 B2DB 1/5/2007 1:03 PM Page 1 People On the Move Mandel joins
VNU as CEO of new NielsenConnect Ad agency veteran Jon Mandel has joined
media giant VNU as CEO of NielsenConnect, a new business unit. Mandel VNU
said NielsenConnect would draw information from the dozens of VNU
divisions, such as ACNielsen and Nielsen Media Research, and package it in
new ways for clients. Mandel joins VNU from WPP Group’s Group M, where he
was chief of strategic solutions. PROFILE Lagani leads Fairchild Fashion
Group PEOPLE New president says ‘WWD’ primed for major growth I
PennWell chooses Platt, Pritchard as group publishers PennWell Corp. has
named Chris Platt group publisher of Solid State Technology and Advanced
Packaging magazines. Platt joins PennWell from Reed Business Information,
where he worked with Electronic News and Electronic Business, among other
products. PennWell also named Tim Pritchard group publisher of Surface
Mount Technology. Pritchard will continue as group publisher of Lightwave,
Portable Design and Connector Specifier. CNET announces resignation of
president-COO Briggs CNET Networks announced that Barry Briggs has
resigned as president-COO to pursue other opportunities. The company,
which operates technology news Web sites, said it has no plans to replace
him at this time. He joined CNET in 2000 following the company’s
acquisition of ZDNet, where he served as president. The announcement of
Briggs’ departure came two months after CNET chairmanCEO Shelby Bonnie
resigned because of his role in the company’s backdated stock options
controversy. able for free to registered users, and paid subn the days
leading up to Fashion Week in scribers get unfettered access. “There is
room for New York’s Bryant Park early next a site that has unpaid
content,” Lagani said. month, designers will be putting the final In
addition to the flagship WWD propertouches on apparel collecties, Lagani
also oversees tions before the fashion meDNR, Fairchild Books, an Lagani
Company: dia review them. Meanwhile, Fairchild Classified, Fairchild
Condé Nast Women’s Wear Daily, long Summits and Footwear Publications
considered the fashion indusNews. Altogether, the group Location: try’s
daily bible, will be dopublishes 30 products annuNew York ing some
last-minute tinkerally, and Lagani said one of Title: President, ing of
its own. his early goals is to determine Fairchild Fashion Group Dan
Lagani, who in Sep- Big move: Promoted from which titles have the
potentember was named president Bridal Group to grow tial for greater
frequency. of Condé Nast Publications’ business globally. Lagani has
been at Condé Fairchild Fashion Group, is Five-year plan: Satisfy the
Nast since March 2005 and, consumer regardless of time intent on
maintaining the zone and continent. before switching to the fashion
dominance of WWD by cregroup, was VP-publisher of ating a more
comprehensive digital product the bridal group, whose titles include
Brides, Elthat will debut in time for Fashion Week. The egant Bride
andModern Bride. That position proglobal nature of the fashion industry,
and the vided him with experience in running multiple fact that the WWD
franchise straddles the line businesses and focusing a sales organization
to between consumer and trade titles, presents better target its efforts.
In 2006, the unit’s three unlimited growth opportunities for the group
magazines and specials generated more than 600 he now heads, Lagani said.
additional ad pages than the publications did in “The Web site is very
much slated to be an 2005, the best performance among Condé Nast’s area
that we invest in and use as an opportuni- titles, he said. ty for people
to see, regardless of platform … “It was a great moment in time,”
Lagani the leadership position of the entire Fairchild said. “A part of
what we did there we’ll take Fashion Group,” Lagani said. “We have
the advantage of going forward. I believe the surmost trusted and
respected portfolio of brands face is really only being scratched. I just
bein our realm, and now we ensure through a lieve that when we understand
the breadth of two-fold approach that we deliver that same the portfolio
we have now, the advertising user experience regardless of the
platform.” base itself will continue to grow.” Lagani would not detail
the online initiative, Lagani also held the title of VP-publisher at but
it’s unlikely that wwd.com will become a both Better Homes and Gardens
and at Ladies’ subscription-only site. Currently, some content Home
Journal. In addition, he served as pubon the site is free to visitors,
more content is avail- lisher of George. D BY MARY ELLEN PODMOLIK Prism
Business Media/Penton Media taps Lundberg as CFO Prism Business Media
announced the appointment of Eric Lundberg as CFO of the combined Prism
Business Media/Penton Media company to be formed upon completion of
Prism’s previously announced acquisition of Penton Media. The Prism
acquisition of Penton is expected to close in the first half of 2007.
Lundberg had served as VP-CFO of ALM since 2003. He joined ALM in 1995.
‘Professional Carwashing & Detailing’ names Carr editor NTP Media has
named Kathyrn Carr editor of Professional Car- washing & Detailing, which
celebrated its 30th anniversary last year. Carr will also be in charge of
content for the publication’s Web site www.carwash.com and its
twice-weekly online publication, “Professional Car Care E-news.” NTP
Media is a division of the Grand View Media Group. mediabusinessonline.com
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Table of Contents for the Digital Edition of BtoB Media Business - January 2007
Contents
Upfront
Cover Story
Feature
Sales & Marketing
M&A
Events
Production
Online
Circulation
People
Benchmarks
Endnote
BtoB Media Business - January 2007
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