BtoB Media Business - January 2008 - (Page 21)

Circulation Integrating print, online among biggest challenges edTech Publishing Co. is based on a farm in Maine, where it produces two print titles: Healthcare Finance News and Healthcare IT News, which is published for the Healthcare Information and Management Systems Society. Nicole Carter, the company’s circulation and audience development manager, is in the midst of dealing with integration and digitization. MB: What’s your biggest current challenge? Carter: We’re integrating our print and online projects. We have a number of elec- M “We’re setting goals where we previously had no benchmarks.” tronic newsletters and a Web seminar business. We’re moving toward putting it all in one place. It’s not so much time-consuming for us as it is for our vendors, but it is truly a challenge to manage and bring all the different vendors together. We’re setting goals where we previously had no benchmarks. MB: What are the challenges of customer acquisition for you? Carter: In the markets we’re in, we have highly qualified lists. For one of our publications, we partner with one of the associations, so finding the people isn’t the most difficult part. MB: Are there any downsides to working with an association? Carter: Not from an audience-development standpoint, although BIO with an association list NICOLE come a number of unCARTER qualified prospects as Circulation and Audience well, such as vendors Development and other people who are Manager, part of the association MedTech Publishing Co. just to gain access to the members rather than to truly use the association for its initial purpose. MB: Do you just delete those names? Carter: No, we give them a digital edition of the magazine. As the prospects come in on the member database, they’re all coded so we have translation tables to match them up with what they should —Mark J. Miller receive. CIRCULATION Reach experts in the manufacturing industry PennWell’s Manufacturing Masterfile 577,745 U.S. Subscribers 530,135 Telemarketing 205,443 Email Addresses This Masterfile is selectable by: Executive Management (includes VPs, Presidents, Directors, Owners), Engineering Management, CIOs/CTOs, IT Management, and R&D Executives. Postal, telemarketing and email mailing lists available For more information contact Jennifer Felling –j.felling@statlistics.com LIST MANAGEMENT • LIST BROKERAGE 69 Kenosia Avenue Danbury, CT 06810 Phone 203/778-8700 Fax 203/778-4839 www.statlistics.com mediabusinessonline.com | January 2008 | Media Business | 21 http://www.magazines.com http://www.magazines.com/publisher http://www.statlistics.com http://www.statlistics.com http://mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - January 2008

BtoB Media Business - January 2008
Contents
Upfront
Industry Snapshot
Cover Story
Sales & Marketing
M & A
Events
Online
Production
Circulation
People
Benchmarks
Endnote

BtoB Media Business - January 2008

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