BtoB Media Business - February 2007 - (Page 28)

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She was previously president-COO of MarketWatch.com, where she guided the sale of the company to Dow Jones & Co. for $519 million in January 2005. PROFILE Great content close to Dow’s Hart Exec VP leads restructured Enterprise Media Group PEOPLE I Investors.com picks Ferrara as VP-online ad director Investor’s Business Dailynamed Jerry Ferrara VP-online ad director for Investors.com. Ferrara succeeds Terri Chiodo, who left to start her own consulting company. Ferrara, who has been with Investor’s Business Dailyfor more than six years, will oversee several enhancements planned this year for Investors.com. He will be basedin the company’s New York office. Nielsen Business Media chooses Corcoran to be group publisher Nielsen Business Media, formerly VNU Business Media, has named Dan Corcoran group publisher of the Performance Group. He will oversee advertising sales of Incentive, Sales & Marketing Management and Potentials. Prior to joining Nielsen, Corcoran served as publisher and sales director of Advanstar Communications’ Formulary Journal and Managed Healthcare Executive. a joint venture between Dow Jones and Reuters, t takes Clare Hart several minutes to was acquired by Dow Jones in December. Hart explain the what-goes-where of the will serve as chairman of Factiva’s board. restructuring announced last month of Her background both on the technical side Dow Jones & Co.’s Enterprise Media Group. and in sales has served her well, she said, beTo Hart, an exec VP at Dow Jones who will cause salespeople and product development lead the enterprise unit, it all and technology staffers feel a lare Hart makes sense after witnessing connection to her. “The truth Company: both the greater capabilities of the matter is because sales in Dow Jones & Co. our world are so technologyDow Jones has developed durLocation: ing her 22-plus years at the oriented, you almost can’t be Princeton, N.J., company and the increased dein sales without having a little and New York mands of the marketplace. techie geek in you,” she said. Title: Exec VP, “Fifteen years ago, we saw Dow Jones, and president, “In b-to-b selling, it’s a little ourselves as a research retrieval Enterprise Media Group bit more of an analytical sale.” service,” Hart said. “We were Big move: Left Factiva to Among the initiatives Hart seeing clients coming to us in lead restructured unit will oversee is the addition of Five-year plan: “I would the early 2000s saying, ‘We are like to be a well-known, un- Factiva content and news alert trying to manage an enormous derstood brand that, if you capabilities at Dow Jones amount of internal content.’ want to have a 360-degree Wealth Manager, so financial We did see this coming.” companies can stay current on view on an issue, you go to The company’s enterprise Dow Jones.” topics of interest to their most solutions will now be consolivaluable clients. dated under three business units: indexes and Another goal is to deliver real-time content reprints, financial information services and to corporate market clients such as public relacontent technology solutions. The change will tions departments. She also wants to expand the enable Dow Jones to better leverage its con- company’s licensing services capabilities and tent and technology assets across the financial bring in third-party content such as industry reservices, corporate and government markets search for customers. and help customers better manage the infor“I see the need to focus on having the best mation. Implementing that strategy would collection of content from a global collection of have taken longer had the group not been re- content,” Hart said. structured, she said. Since the restructuring was announced, Except for an 18-month break, Hart has Hart said she has been happy with the response worked for Dow Jones since 1983. She started she’s received from customers and observers as a computer programmer and has also held alike. “One that really made me happy was good positions in product development, sales press from Motley Fool,” Hart said. “They said and marketing. clearly this group understands their market and Until the current promotion, Hart was presi- what they need to do to succeed in this market, dent-CEO of Factiva, where she had been since and it was a great compliment. Customer focus is its inception. The information service, originally what is going to make us or break us.” C BY MARY ELLEN PODMOLIK Cygnus hires Parsha as manager of interactive platforms Cygnus Business Media has named David Parsha corporate manager of its interactive platforms. Parsha will be responsible for managing vendor relationships and tracking the performance of interactive operations. Prior to joining Cygnus, Parsha spent more than 10 years at Bloomberg, where he was responsible for developing business strategy for Bloomberg News and Media. Mansueto taps Dorst to lead strategic marketing Mansueto Ventures has hired Karen Dorst as account development director of Inc.com and FastCompany.com. Dorst will be responsible for the planning of all integrated advertising campaigns for both Web sites. Before joining Mansueto, Dorst was a senior partner and operations director for RMGConnect, a division of J. Walter Thompson Co. She will be based in Mansueto’s New York Office. 28 | Media Business | February 2007 | mediabusinessonline.com Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0 http://www.AllBusiness.com http://www.AllBusiness.com http://www.AllBusiness.com http://www.AllBusiness.com http://www.AllBusiness.com http://www.AllBusiness.com http://MarketWatch.com http://Investors.com http://Investors.com http://Investors.com http://Inc.com http://FastCompany.com http://mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - February 2007

Contents
Online Has Become a Mainstream Revenue Source
Publishers Invest in Preparing for a Surge in Video Demand
Analysts See Another Big Year Ahead
Sales & Mktg
Events
Production
Circulation
People
Benchmarks
Endnote

BtoB Media Business - February 2007