BtoB Media Business - February 2010 - (Page 3)

FEBRUARY 2010 Upfront ABM seeks successor to Gordon Hughes II . . . . Page 4 Surveys help your sales team sell more than just print ads… State of B-to-B Media Current conditions favor smaller publishers . . . Page 7 Cover Story Digital marketing services a bright spot . . . . . . . . Page 10 Endnote Hopeful signs of a media M&A rebound . . . . . . Page 26 Departments Sales & Marketing . . . Page 16 Production. . . . . . . . . . Page 18 Audience Development . . . . . . . Page 20 People . . . . . . . . . . . . . Page 21 Benchmarks . . . . . . . . Page 22 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOTLINE (888) 288-5900 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Senior Account Executive John Obrecht Eric Gordon Design Director Account Executives Martin Musker Lynne Bosnack Peter Loibl Senior Editor Tequia Burt Marketing and Events Director Media Editor Amy Holtzman Sean Callahan Web Site Director Senior Reporters Jeff Buddle Kate Maddox Christopher Hosford Internet Marketing Manager Megan A. Lee Copy Editor Richard K. Skews Marketing Intern Gabriel Acosta Research Associate Tanya Meyer Production Manager Nicole Dionne Intern Nathan Gannon Group Circulation Director John LaMarca Contributors Marie Griffin, Mark J. Miller, Senior Audience Charlotte Woolard, Development Manager Matthew Schwartz Nicole Chantharaj THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation/ Audience Development Director, Kathy Henry Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Your survey results from Readex Research illustrate the value of your integrated media portfolio. Prove that companies cannot afford to miss out on the exposure you provide, and you’ll sell more: • Print ads • Website ads • Emailed newsletter ads • Webinar, Webcast, and podcast sponsorships • Other online opportunities (video, blog, poll sponsorships, etc.) • Conference and event sponsorships • Custom publications For information on how Readex surveys can help you sell more, call 1-888-642-9250 or visit www.readexresearch.com Experienced. Trusted. Insightful. mediabusinessonline.com | February 2010 | Media Business | 3 http://www.readexresearch.com http://www.readexresearch.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - February 2010

BtoB Media Business - February 2010
Contents
ABM Seeks Successor to Gordon Hughes II
Current Conditions Favor Smaller Publishers
Digital Marketing Services a Bright Spot
Sales & Marketing
Production
Audience Development
People
Benchmarks
Hopeful Signs of a Media M&A Rebound

BtoB Media Business - February 2010