BtoB Media Business - February 2011 - (Page 16)

People On the Move Hanley Wood founder launches media investment company Michael M. Wood, co-founder of Hanley Wood, has formed Redwood Investments to invest in business information, green energy media, association trade shows and b-to-b print properties. Wood left Hanley Wood after the company was sold in 2005 to what is now CCMP Capital. Between 2006 and 2009, Wood served as U.S. ambassador to Sweden. His son, Michael Wood Jr., left Hanley Wood at the end of January and officially joined Redwood Investments earlier this month. PROFILE Leading a brand revolution Goodrich to guide digital media at PCWorld|Macworld PEOPLE M Forbes Media names Consuegra to newly created CMO position Forbes Media has named Jorge Consuegra as its CMO, a new position. Most recently, Consuegra was senior VP at Western Union. Prior to that he was VP-international at Yahoo, where he oversaw brand development outside the U.S. Lafferty promoted to publisher of ‘Waste & Recycling News’ Crain Communications Inc. has promoted Brennan Lafferty to publisher of Waste & Recycling News. He succeeds Bob Simmons, who is retiring. Lafferty was most recently WRN’s associate publisher. He started his career as a copy editor at WRN in 1997 and became managing editor in 1999. ALM appoints Whittle to lead IT and digital media groups ALM, publisher of The American Lawyer, has appointed Jeffrey K. Whittle as chief technology and digital products officer. In this role, Whittle will lead ALM’s information technology and digital media groups. Most recently, he was CTO at ShopperTrak RCT. He previously worked for Lexis Nexis, IMS Health and Boston Consulting Group. its websites but on creating an on-the-go research tool. “We’re looking to harness all of the capabilities that mobile platforms and products bring to market and use the BY CHARLOTTE WOOLARD strengths of those platforms so [that] when one ark Goodrich joined PCWorld| of our users is at a retail outlet, they have all Macworld in January, taking the the best that PCWorld and Macworld have helm of digital media at a company available,” he said. that is seeking to reposition well-known His vision includes the growth of video technology brands and grow its foothold in an content and an expansion of how-to features increasingly complex market. designed to help audiences get more out of “Our brands are extremely strong,” their devices. He also wants to build a presGoodrich said. “But we do a lot more than just ence that pairs authoritative content with peer cover desktops and laptops. It’s cameras; it’s reviews shared on shopping sites and netmobile; it’s security. We’re works such as Facebook. figuring out how to better Mark Goodrich “We will be figuring Company: communicate that in the out how to better integrate PCWorld|Macworld marketplace, so it’s much those types of key decisionLocation: more top-of-mind. We are a making community aspects San Francisco heck of a lot more than just into our products and serTitle: Senior VPgeneral manager, PCs and Macs.” vices so that the users have digital media As the new VP-general as complete a picture as manager of digital media, Big move: Thompson Reuters possible,” he said. he joined an ongoing con- exec takes product development The company will also experience to IDG tech brands versation with senior man- Core responsibilities: Strategic be working to better match agement that he said has planning, digital product and content categories to general not ruled out a name audience development audience segments and also change. “I wouldn’t say specific users. “We’ll be anything is off the table at this point,” he said. making it much more intuitive for them to “We’ve got to extend the mindset around find the exact type of information that they these brands so people know they can come to are looking for,” he said. us for intelligent information on all digital Goodrich will oversee continued growth of technology products.” custom marketing solutions that run the gamut The same market shifts that are affecting from traditional banner advertising to advertocontent are also affecting delivery. Goodrich rials and content integration. “We’re seeing a expects the number of readers accessing the lot of traction for this type of solution,” he said. brands via mobile devices to grow rapidly. “It’s not just getting brands in front of our own “Ten percent of our Web traffic is coming readership but also within their own websites, from mobile devices, and we realize this is utilizing everything that we have to make their only going to grow in the months ahead,” he impact stronger in the marketplace.” said, “and I do mean months.” The company’s print performance has The company introduced a new iPad app been strong, he said, but digital will be the at Macworld Expo and expects to step up a growth area. “We will be accelerating,” he mobile strategy that focuses not on replicating said. Crain Communications also publishes Media Business. Event/media company Global Sources promotes Zapf to COO Global Sources, a b-to-b event and media company, has promoted Peter Zapf to COO. Zapf, who had been deputy COO, succeeds Craig Pepples, now Global Sources’ president-China business group and corporate affairs. Prior to joining Global Sources in 2001, Zapf held positions with Bear Stearns in New York and AsiaCommerce in Hong Kong. 16 | Media Business | February 2011 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - February 2011

Btob Media Business - February 2011
Contents
Upfront
State of B-to-B Media
Social, Mobile Drive New Lead-Gen Techniques
Sales & Marketing
Audience Development
People
Benchmarks
Endnote

BtoB Media Business - February 2011