BtoB Media Business - February 2011 - (Page 18)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, October 2010 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Healthcare (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’10 YTD ’09 11,810.38 11,699.78 11,672.82 12,081.43 24,460.24 22,829.56 10,240.11 10,260.32 21,470.01 21,628.80 30,445.32 34,080.77 14,610.65 15,638.10 10,596.88 12,701.44 9,748.95 9,863.43 15,306.02 15,592.88 124,877.11 123,307.07 51,301.37 53,124.74 9,384.96 9,016.12 16,720.20 18,447.81 9,009.71 9,650.67 37,593.42 40,365.83 21,259.04 22,188.90 6,978.93 7,830.83 43,851.06 46,357.45 9,402.38 10,047.72 3,947.10 4,254.40 13,163.78 15,306.56 507,850.44 526,274.61 Chg 0.95% -3.38 7.14 -0.20 -0.73 -10.67 -6.57 -16.57 -1.16 -1.84 1.27 -3.43 4.09 -9.36 -6.64 -6.87 -4.19 -10.88 -5.41 -6.42 -7.22 -14.00 -3.50 YTD ’10 $187,546,012 149,516,336 264,702,223 150,419,873 315,293,368 332,586,541 479,712,405 314,176,619 154,046,262 189,410,406 991,875,450 539,542,324 78,982,252 248,328,991 115,155,144 445,131,326 215,275,965 114,040,120 469,147,734 116,409,225 46,031,361 281,985,879 6,199,315,819 Ad revenue YTD ’09 $166,798,176 161,781,924 248,590,361 149,081,389 302,333,623 346,739,719 464,118,580 392,598,009 153,760,109 194,884,244 946,833,571 565,555,220 69,952,991 253,205,918 120,569,829 470,098,564 214,728,540 130,979,352 491,794,824 120,285,185 45,143,386 325,429,555 6,335,263,068 Chg 12.44% -7.58 6.48 0.90 4.29 -4.08 3.36 -19.97 0.19 -2.81 4.76 -4.60 12.91 -1.93 -4.49 -5.31 0.25 -12.93 -4.60 -3.22 1.97 -13.35 -2.15 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, October 2010 Looking for a new job or a new employee? Check out our Job Board at www.BtoBonline.com • Browse free job listings targeted to media, marketing, advertising and PR professionals • Search by industry, state or keyword and store your search options • Manage your job postings by editing, removing, or renewing Find a new job or a new employee today! Visit www.BtoBonline.com and click “Job Board.” 18 | Media Business | February 2011 | mediabusinessonline.com http://www.BtoBonline.com http://www.BtoBonline.com http://www.BtoBonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - February 2011

Btob Media Business - February 2011
Contents
Upfront
State of B-to-B Media
Social, Mobile Drive New Lead-Gen Techniques
Sales & Marketing
Audience Development
People
Benchmarks
Endnote

BtoB Media Business - February 2011