BtoB Media Business - February 2012 - (Page Cover1)

February 2012 NEW REVENUE STREAMS Social,mobile boost ‘Economist’ Page 5 M&A OUTLOOK Year starts with flurry of deals Page 9 E-COMMERCE RESURGENCE Tech challenges, costs are falling Page 13 DIGGING DEEP INTO DIGITAL ABC, BPA adapt to changing times Page 14 A supplement to BtoB Page 6

Table of Contents for the Digital Edition of BtoB Media Business - February 2012

BtoB Media Business - February 2012
Contents
‘Economist’ drives revenue with social, mobile
B-to-b media sector growing, despite threats
This year likely to be one of transition in M&A
Sales & Marketing
Audience Development
Events
Production
People
Benchmarks
What digital media could tell Washington

BtoB Media Business - February 2012

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