BtoB Media Business - March 2007 - (Page 1)

MB _ 03-12-07 A 1 B2DB 3/2/2007 11:53 AM Page 1 March 2007 ANCILLARY REVENUE Programs get more focus, funding Page 11 CIRCULATION CHALLENGES Convergence brings changes Page 18 ON THE GO Publishers push wireless content Page 24 CAPITAL IMPROVEMENT Where production dollars are going Page 28 A supplement to BtoB As print’s dominance declines in favor of the Internet, editors are emerging as brand stewards PAGE 6

Table of Contents for the Digital Edition of BtoB Media Business - March 2007

Contents
Evolution of the Editor
Ancillary Revenue
Circulation Challenges
Sales & Marketing
M&A
On The Go
Online
Events
Production
Capital Improvement
People
Benchmarks
Endnote

BtoB Media Business - March 2007

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