March 2008 AUDIENCE DEVELOPMENT Technology drives changes Page 13 RBI RIPPLES? Is Reed’s move a game changer? Page 3 Information in demand VIDEO GOES MAINSTREAM Several factors drive adoption Page 23 PUBLISHER RANKINGS Who’s No. 1 in print ad revenue? Page 27 A supplement to BtoB Media companies dig deep into data to find new revenue sources PAGE 8
Table of Contents for the Digital Edition of BtoB Media Business - March 2008