BtoB Media Business - March 2010 - (Page 21)

People On the Move makes changes as part of metered model push The New York Times announced that Paul Smurl has been named to the newly created position of paid products. Smurl, previously VPadvertising, will be responsible for the implementation and financial performance of The New York Times’ recently announced “metered model,” which will charge users for access to online content beyond a certain number of free stories. Additionally, Eliot Pierce, formerly VP-operations and strategy for, is now VP-advertising and digital strategy, business development and ad operations. Nick Ascheim, formerly VP-product management for, has been named to the newly created role of VP-new ventures. Ira Silberstein, formerly VP-classified products, was named VPproduct management and classifieds. Rob Larson, formerly VPdigital production, has been named VP-search products. PROFILE Couchois rejoins EE Times Group Focuses on reporting, streamlined processes PEOPLE ‘USA Today’ names Jones senior VP-advertising sales USA Today has named Gordon Lee Jones III as senior VP-advertising sales. He succeeds Brett Wilson, who resigned late last year. Jones previously held senior sales and marketing positions with Newsday Media Group/ Cablevision, Entrepreneur Media, Tribune Co. and Ziff Davis Publishing. AP promotes Seagrave to chief revenue officer The Associated Press has named Jane Seagrave senior VP-chief revenue officer, effective March 1. Seagrave was formerly head of new-product development at AP and oversaw the launch of the organization’s mobile news product. Seagrave succeeds Tom “People working with less want more serarbara Couchois, the recently hired VP- vice,” she said. “We need to be able to articusales operations for EE Times Group, late and summarize so we can make decisions touts a new kind of customer service. about optimizing, and growing and really conShe rejoined the company in January with sulting on the results and performance in a a mandate to streamline the timely way. We have a lot of delivery of complex sales Barbara Couchois that happening with the Company: United larger accounts because programs and also to develBusiness Media op the kind of reporting that that’s where we have staff Location: San helps marketers in the elecand support. Small accounts Francisco tronics industry decide Title: VP-sales op- are growing rapidly and are where to put their money. erations, EE Times interested in the same type Group “I make sure that once the of metrics.” sales job is completed, we de- Big move: Sales executive reThe thirst for more serliver on that internally, and turns to EE Times Group to revice bodes well for EE that based on the metrics that vamp sales operations Times’ custom solutions, deCore responsibilities: Streamhave been set, we are in sync line existing sales operations mand for which Couchois through our whole delivery while developing metricsexpects to grow. The compaprocess and proactively pro- based reporting ny works with its customers viding the reporting specific to develop everything from to the performance of those programs,” said microsites to events and white papers. Couchois, who left EE Times seven years ago Couchois also expects to see growth in and worked most recently as a sales executive virtual events. “[Our customers] are still getwith virtual solutions provider ON24. ting comfortable with the concept of virtual “Barbara’s position is a new position that solutions and how to leverage the interactivwe saw as a critical business need to take the ity and engagement and harness the metrics organization to the next level,” said Felicia that are available to conclude great leads and Hamerman, EE Times’ group director of mar- success stories,” she said. “That’s a growing keting. “[We’re] stepping back, looking at part of our business. We are focusing rewhat we need to do as a business and then sources on a portfolio of virtual solutions mapping it appropriately.” that we can successfully deliver.” It is a Couchois will be assessing the existing pitch that Couchois, with her experience at sales structure and making changes that in- ON24, should be able to help the publisher clude the integration of the processing sys- refine. tems that take a customer from the initial order Couchois said EE Times’ continued investto the final bill. The move is designed to cut ment in growth convinced her to return. out redundancies that can frustrate time“When an organization can innovate, strapped marketers. when they can lead through tumultuous times A new emphasis on reporting will help EE and strengthen the organization, it speaks volTimes establish best practices and provide nec- umes,” she said. “That is a magnet for me. It’s essary support to marketing departments that an environment that allows one to make a often have been spread thin, Couchois said. contribution.” BY CHARLOTTE WOOLARD Brettingen, who is retiring this summer. Krim to join as senior deputy managing editor Jonathan Krim will be joining on March 15 as senior deputy managing editor, according to a memo from Kevin Delaney, managing editor of the Web site. Krim, most recently local innovations editor of The Washington Post, was assistant managing editor and director of strategic initiatives for from 2006 to 2009. Previously, he was executive editor of and assistant managing editor of the San Jose Mercury News. | March 2010 | Media Business | 21

Table of Contents for the Digital Edition of BtoB Media Business - March 2010

BtoB Media Business - March 2010
Signs Point to a Rebound in M&A Activity
Data Products Increasingly Driving Revenue
Audience Developers Adapt to Digital
Sales & Marketing
Social Media Experimentation a Must

BtoB Media Business - March 2010