BtoB Media Business - March 2010 - (Page 22)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, November 2009 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Health Care (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’09 YTD ’08 12,998.82 14,267.63 13,478.27 18,862.80 25,436.24 37,460.69 10,629.08 13,094.50 24,457.40 36,138.99 36,725.57 58,892.13 17,106.40 24,776.19 13,872.26 23,831.95 11,259.89 18,127.18 16,678.07 21,160.00 135,020.37 178,820.57 54,216.99 76,914.97 6,075.26 8,267.06 19,146.45 28,947.00 10,529.67 12,632.04 44,926.14 58,349.50 22,910.16 31,534.50 8,592.06 11,762.49 50,895.58 73,508.98 11,082.62 12,966.07 3,987.13 10,121.08 16,225.61 22,920.36 566,250.04 793,356.68 Chg -8.89% -28.55 -32.10 -18.83 -32.32 -37.64 -30.96 -41.79 -37.88 -21.18 -24.49 -29.51 -26.51 -33.86 -16.64 -23.01 -27.35 -26.95 -30.76 -14.53 -60.61 -29.21 -28.63 YTD ’09 $200,626,755 183,531,006 277,547,161 159,346,327 338,649,781 387,040,220 531,940,797 440,593,975 174,857,745 211,387,198 1,044,482,624 610,595,964 55,873,998 272,240,377 133,204,906 527,525,444 226,840,801 150,549,196 542,093,301 132,714,640 44,159,433 355,010,572 7,000,812,221 Ad revenue YTD ’08 $194,100,636 243,243,082 379,067,197 182,938,692 471,139,845 567,242,183 679,443,536 768,252,855 307,562,714 241,989,187 1,243,654,692 836,945,279 67,383,908 396,486,247 142,987,122 655,638,960 303,261,787 196,119,178 763,195,437 147,523,637 78,023,869 453,154,279 9,319,354,322 Chg 3.36% -24.55 -26.78 -12.90 -28.12 -31.77 -21.71 -42.65 -43.15 -12.65 -16.02 -27.04 -17.08 -31.34 -6.84 -19.54 -25.20 -23.24 -28.97 -10.04 -43.40 -21.66 -24.88 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, November 2009 Stand By Your Brand The Custom Content Conference As more marketers turn to custom content to make effective contact with customers—you need to make sure your messages sing! For three days in March, the Custom Content Council will bring leaders from every area of the custom industry all together in Nashville Tennessee, a city which is, itself, a tremendous marketing success. Speakers will share their expertise and experiences, breakout sessions will focus on the latest, vital topics, and attendees will beneﬁt from these few, focused days in which you can listen, learn, and share your own insights. And you’ll do all of this while meeting others who are making the most of custom content approach—before their market takes a walk. Don’t wait! Go to customcontentcouncil.com/ccc2010.asp and register today. THIS YEAR’S FEATURED SPEAKERS INCLUDE: Thomas J. Hoehn Director, Interactive Marketing and Convergence Media, Eastman Kodak Company Albert Jan Prevoo Director Retail & Media, KLM Royal Dutch Airlines Alexandre Simon Senior Director, Digital Business Development, National Hockey League Greg Verdino Chief Strategist at Powered Inc., microMARKETING author, & Social Media Thought Leader Drew Westen, Ph.D. Founder of Westen Strategies and Co-Founder of Implicit Strategies Susan Kevorkian Program Director with IDC’s Digital Marketplace group. For more information: Visit customcontentcouncil.com. Write info@customcontentcouncil.com. Call Ariele Gonzalez at 212-989-4631. 22 | Media Business | March 2010 | mediabusinessonline.com http://customcontentcouncil.com/ccc2010.asp http://www.customcontentcouncil.com http://www.customcontentcouncil.com http://www.mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - March 2010

BtoB Media Business - March 2010
Contents
Signs Point to a Rebound in M&A Activity
Data Products Increasingly Driving Revenue
Audience Developers Adapt to Digital
Sales & Marketing
M&A
Events
People
Benchmarks
Social Media Experimentation a Must
Endnote

BtoB Media Business - March 2010