BtoB Media Business - March 2012 - (Page Cover1)

March 2012 AUDIENCE DEVELOPMENT Data refinement key to success Page 12 SPECIAL REPORT PRESSING CHALLENGES Printers look beyond print Page 15 Making Money in Mobile Media SPOTLIGHT ON VIDEO ‘NYT,’ ‘WSJ’ boost programming Page 18 UBM DEALS Events, digital drive strategy Page 19 A supplement to BtoB PAGE 6 

Table of Contents for the Digital Edition of BtoB Media Business - March 2012

BtoB Media Business - March 2012
Contents
Q&A with new Summit CEO Steve Weitzner
Publishers pursue revenue opportunities in mobile
Data immersion drives circulation management
Sales & Marketing
M&A
Events
People
The increasingly complex role of editors

BtoB Media Business - March 2012

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