BtoB Media Business - April 2008 - (Page Cover1)

April 2008 NEAL AWARDS Grand Neal goes to IDG’s ‘CSO’ Page 6 PRINTING UPDATE Key trends to keep an eye on Page 14 Smaller players face big changes With the print advertising revenue model on the decline, smaller publishers find themselves having to navigate new media realities by expanding their online presence PAGE 10 RELEVANT METRICS What salespeople need to know Page 18 ACQUISITIVE ELSEVIER Work-flow tools focus of deals Page 19 A supplement to BtoB

Table of Contents for the Digital Edition of BtoB Media Business - April 2008

BtoB Media Business - April 2008
'CSO's' 'Red Gold Rush' Takes Top Honors
Smaller Publishers Make Big Moves Online
Key Printing Trends to Keep Tabs on This Year
Sales & Marketing
Economic Downturn Presents Opportunities

BtoB Media Business - April 2008