BtoB Media Business - April 2010 - (Page Cover1)

April 2010 NEAL AWARDS ‘IEEE Spectrum’ wins Grand Neal Page 7 TECHNOLOGIES TO WATCH Social media, apps and more Page 13 LEAD THE WAY Business publishers share best practices on how they integrate lead generation into their business models Special Report Begins on Page 9 BIZ BOOKS IN BITESIZE BITS Portions aimed at busy people Page 17 TRENDING UPWARD M&A activity picks up in Q1 Page 18 A supplement to BtoB

Table of Contents for the Digital Edition of BtoB Media Business - April 2010

BtoB Media Business - April 2010
Table of Contents
‘IEEE Spectrum’ Takes Home Another Grand Neal
Publishers Strive to Increase Lead-Gen Revenue
Five Technologies You Should Consider Using
Sales & Marketing
Audience Development
Mission Statement Can Miss the Real Reality

BtoB Media Business - April 2010