BtoB Media Business - April 2010 - (Page 3)

Print Website E-Mail Webinar Webcast Podcast Event Custom APRIL 2010 Neal Awards ‘IEEE Spectrum’ takes home another Grand Neal . . . Page 7 Cover Story Publishers strive to increase lead-gen revenue . . . . Page 10 Feature Five technologies you should consider using. . . . . . . Page 13 Endnote Mission statement can miss the real reality . . . . . . Page 26 Departments Sales & Marketing . . . Page 17 M&A . . . . . . . . . . . . . . Page 18 Audience Development . . . . . . . . Page 19 Events . . . . . . . . . . . . . Page 20 People . . . . . . . . . . . . . Page 21 Benchmarks . . . . . . . . Page 22 Cover illustration by Bruno Budrovic/Stock Illustration Source EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOTLINE (888) 288-5900 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Senior Account Executive John Obrecht Eric Gordon Design Director Account Executives Martin Musker Lynne Bosnack Peter Loibl Senior Editor Tequia Burt Marketing and Events Director Media Editor Amy Holtzman Sean Callahan Web Site Director Senior Reporters Jeff Buddle Kate Maddox Christopher Hosford Internet Marketing Manager Megan A. Lee Copy Editor Richard K. Skews Marketing Intern Gabriel Acosta Research Associate Tanya Meyer Production Manager Nicole Dionne Intern Kaitlyn Thompson Group Circulation Director John LaMarca Contributors Marie Griffin, Mark J. Miller, Senior Audience Charlotte Woolard, Development Manager Matthew Schwartz Nicole Chantharaj THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation/ Audience Development Director, Kathy Henry Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Show Advertisers You Really Mean Business Readex Research can help you build a compelling case that makes you the first choice of picky advertisers. We’ll put together an insightful survey to show advertisers the value of your audience. In-house research can diminish your credibility in advertisers’ eyes, and some survey firms just offer you numbers. Readex helps you put your best foot forward with presentation-ready reports that prove you’re serious about your advertisers’ success. Best of all, quality research doesn’t have to cost a lot of money. In fact, it can actually make you money by retaining clients and securing new ones. Show your market that you really mean business with current, comprehensive and credible survey results from Readex Research. www.readexresearch.com/business © 2010 Readex Research. All rights reserved. mediabusinessonline.com | April 2010 | Media Business | 3 http://www.readexresearch.com/business http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - April 2010

BtoB Media Business - April 2010
Table of Contents
‘IEEE Spectrum’ Takes Home Another Grand Neal
Publishers Strive to Increase Lead-Gen Revenue
Five Technologies You Should Consider Using
Sales & Marketing
M&A
Audience Development
Events
People
Benchmarks
Mission Statement Can Miss the Real Reality

BtoB Media Business - April 2010

https://www.nxtbook.com/nxtbooks/crain/mb1112
https://www.nxtbook.com/nxtbooks/crain/mb1012
https://www.nxtbook.com/nxtbooks/crain/mb0912
https://www.nxtbook.com/nxtbooks/crain/mb0212
https://www.nxtbook.com/nxtbooks/crain/mb0312
https://www.nxtbook.com/nxtbooks/crain/mb0412
https://www.nxtbook.com/nxtbooks/crain/mb0612
https://www.nxtbook.com/nxtbooks/crain/mb0512
https://www.nxtbook.com/nxtbooks/crain/mb1111
https://www.nxtbook.com/nxtbooks/crain/mb1011
https://www.nxtbook.com/nxtbooks/crain/mb0911
https://www.nxtbook.com/nxtbooks/crain/mb0611
https://www.nxtbook.com/nxtbooks/crain/mb0511
https://www.nxtbook.com/nxtbooks/crain/mb0411
https://www.nxtbook.com/nxtbooks/crain/mb0311
https://www.nxtbook.com/nxtbooks/crain/mb0211
https://www.nxtbook.com/nxtbooks/crain/mb1210
https://www.nxtbook.com/nxtbooks/crain/mb1110
https://www.nxtbook.com/nxtbooks/crain/mb1010
https://www.nxtbook.com/nxtbooks/crain/mb0910
https://www.nxtbook.com/nxtbooks/crain/mb0710
https://www.nxtbook.com/nxtbooks/crain/mb0610
https://www.nxtbook.com/nxtbooks/crain/mb0510
https://www.nxtbook.com/nxtbooks/crain/mb0410
https://www.nxtbook.com/nxtbooks/crain/mb0310
https://www.nxtbook.com/nxtbooks/crain/mb0210
https://www.nxtbook.com/nxtbooks/crain/mb1209
https://www.nxtbook.com/nxtbooks/crain/mb1109
https://www.nxtbook.com/nxtbooks/crain/mb1009
https://www.nxtbook.com/nxtbooks/crain/mb0909
https://www.nxtbook.com/nxtbooks/crain/mb0709
https://www.nxtbook.com/nxtbooks/crain/mb0609
https://www.nxtbook.com/nxtbooks/crain/mb0509
https://www.nxtbook.com/nxtbooks/crain/mb0409
https://www.nxtbook.com/nxtbooks/crain/mb0309
https://www.nxtbook.com/nxtbooks/crain/mb0209
https://www.nxtbook.com/nxtbooks/crain/mb1208
https://www.nxtbook.com/nxtbooks/crain/mb1108
https://www.nxtbook.com/nxtbooks/crain/mb1008
https://www.nxtbook.com/nxtbooks/crain/mb0908
https://www.nxtbook.com/nxtbooks/crain/mb0708
https://www.nxtbook.com/nxtbooks/crain/mb0608
https://www.nxtbook.com/nxtbooks/crain/mb0508
https://www.nxtbook.com/nxtbooks/crain/mb0408
https://www.nxtbook.com/nxtbooks/crain/mb0308
https://www.nxtbook.com/nxtbooks/crain/mb0208
https://www.nxtbook.com/nxtbooks/crain/mb0108
https://www.nxtbook.com/nxtbooks/crain/mb0707
https://www.nxtbook.com/nxtbooks/crain/mb0607
https://www.nxtbook.com/nxtbooks/crain/mb0507
https://www.nxtbook.com/nxtbooks/crain/mb0407
https://www.nxtbook.com/nxtbooks/crain/mb0307
https://www.nxtbook.com/nxtbooks/crain/mb0207
https://www.nxtbook.com/nxtbooks/crain/mb0107
https://www.nxtbook.com/nxtbooks/crain/mb1206
https://www.nxtbookmedia.com