BtoB Media Business - April 2011 - (Page Cover1)

April 2011 DOWN IS UP Ad page declines not whole story Page 4 TAPPING NEW TECHNOLOGIES Analytics enhance audience data Page 11 CARVING A NICHE CCI Media looks for more deals Page 14 REGISTRATION CONUNDRUM Does it hurt online circ? Page 15 A supplement to BtoB

Table of Contents for the Digital Edition of BtoB Media Business - April 2011

Btob Media Business - April 2011
Down Is Up
Farm Journal Media Takes Home the Grand Neal
Publishers Step Up Investments in Lead-Gen Capabilities
Tapping New Technologies
Sales & Marketing
Carving a Niche
Registration Conundrum
Powerful Media Brands, Powerful Industry Advocates

BtoB Media Business - April 2011