BtoB Media Business - April 2011 - (Page 18)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, December 2010 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Health Care (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’10 YTD ’09 14,351.75 14,127.07 13,971.98 14,368.40 30,001.08 27,458.56 11,937.76 12,121.06 26,264.97 26,252.16 36,160.33 39,700.80 17,743.65 19,106.73 12,711.74 14,952.20 11,567.49 11,736.15 18,369.52 18,538.90 151,300.30 149,910.85 60,568.68 62,242.35 11,478.39 10,696.80 20,236.89 22,030.11 11,004.64 11,735.85 45,066.89 47,737.71 25,036.28 26,131.28 8,179.95 9,202.11 50,508.60 52,872.22 11,616.55 14,054.45 4,692.33 4,869.84 15,760.40 18,025.00 608,530.17 627,870.60 Chg 1.59% -2.76 9.26 -1.51 0.05 -8.92 -7.13 -14.98 -1.44 -0.91 0.93 -2.69 7.31 -8.14 -6.23 -5.59 -4.19 -11.11 -4.47 -17.35 -3.65 -12.56 -3.08 YTD ’10 $235,297,239 177,300,924 320,089,084 179,087,837 392,651,208 393,563,858 597,859,605 382,258,697 183,179,762 224,718,762 1,206,404,883 638,833,263 96,089,001 303,409,611 140,759,741 533,997,056 253,363,528 134,457,061 529,014,025 143,432,533 54,413,587 338,415,568 7,458,596,832 Ad revenue YTD ’09 $207,342,565 190,480,004 299,427,553 177,889,625 371,569,240 405,413,439 581,092,730 464,341,618 183,844,031 229,970,130 1,155,039,174 662,233,387 82,956,798 303,276,686 145,571,618 556,247,792 253,408,685 153,757,844 552,536,867 143,231,799 52,502,061 382,985,175 7,555,118,822 Chg 13.48% -6.92 6.90 0.67 5.67 -2.92 2.89 -17.68 -0.36 -2.28 4.45 -3.53 15.83 0.04 -3.31 -4.00 -0.02 -12.55 -4.26 0.14 3.64 -11.64 -1.28 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, December 2010 MEDIA BUSINESS THE PUBLISHER WITHIN: HOW TO IDENTIFY AND CAPITALIZE ON CONTENT MARKETING ASSETS Tuesday, April 12, 2011 at 2 p.m. EST/11 a.m. PST The easiest way to for a company to communicate its message to clients is through content. However, while a company may have gigabytes of raw content, recognizing it and hammering it into useful form is signiﬁcantly more difﬁcult. Attend this Webinar and learn how to identify the information that is most relevant to your audience and how to transform it into the kind of compelling content that transforms prospects into customers. Additional Speakers to be announced. SPEAKERS Bob Johnson Principal Analyst IDG Connect SPECIFIC TOPICS TO INCLUDE: • • • • • How to identify the types of information relevant to your prospects What kind of content is most appropriate for digital vs. print How to reﬁne raw data into compelling, data-rich content What kind of content lends itself best to mobile devices How to promote, distribute and capitalize on content once it is created Sponsored by MODERATOR Sean Callahan Executive Editor Media Business REGISTER TODAY AT: http://www.btobonline.com/mbwebinars 18 | Media Business | April 2011 | mediabusinessonline.com http://www.btobonline.com/mbwebinars http://www.btobonline.com/mbwebinars http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - April 2011

Btob Media Business - April 2011
Contents
Down Is Up
Farm Journal Media Takes Home the Grand Neal
Publishers Step Up Investments in Lead-Gen Capabilities
Tapping New Technologies
Sales & Marketing
Carving a Niche
Registration Conundrum
Events
People
Benchmarks
Powerful Media Brands, Powerful Industry Advocates

BtoB Media Business - April 2011