BtoB Media Business - April 2011 - (Page 3)

APRIL 2011 Neal Awards Farm Journal Media takes home the Grand Neal . . . Page 6 Cover Story Publishers step up investments in lead-gen capabilities . . Page 8 Feature Using analytics to mine audience data . . . . . . . . . . . . . Page 11 Endnote Powerful media brands, powerful industry advocates . . Page 22 Departments Sales & Marketing. . . . . . Page 13 M&A . . . . . . . . . . . . . . . . . Page 14 Audience Development . Page 15 Events. . . . . . . . . . . . . . . . Page 16 People . . . . . . . . . . . . . . . . Page 17 Benchmarks . . . . . . . . . . . Page 18 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOT LINE (877) 320-1724 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher John Obrecht David Bernstein Executive Editor Senior Account Executives Sean Callahan Eric Gordon Executive Editor-BtoB Peter Loibl Kate Maddox Design DirectorAccount Executive Print and Digital Claudia Fern Martin Musker News Editor Research Director Tequia Burt John DiStefano East Coast Bureau Chief Website Director Christopher Hosford Jeff Buddle Associate Editor Tanya Meyer Internet Marketing Manager Copy Editor Megan A. Lee Richard K. Skews Intern Production Manager Nathan Lipkin Nicole Dionne Contributors Marie Griffin, Mark J. Miller, Senior Audience Charlotte Woolard, Development Manager Nicole Chantharaj Matthew Schwartz THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation/ Audience Development Director, Kathy Henry Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free bi-weekly e-newsletter. For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact David Bernstein at 212-210-0782 or dbernstein@crain.com. mediabusinessonline.com | April 2011 | Media Business | 3 http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - April 2011

Btob Media Business - April 2011
Contents
Down Is Up
Farm Journal Media Takes Home the Grand Neal
Publishers Step Up Investments in Lead-Gen Capabilities
Tapping New Technologies
Sales & Marketing
Carving a Niche
Registration Conundrum
Events
People
Benchmarks
Powerful Media Brands, Powerful Industry Advocates

BtoB Media Business - April 2011