BtoB Media Business - April 2012 - (Page 22)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, December 2011 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Healthcare (PERQ+IMS) Manufacturing, Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’11 YTD ’10 15,969.34 15,427.89 13,971.63 13,969.97 32,423.62 30,716.36 10,745.47 11,032.54 26,419.39 26,954.06 35,104.85 34,975.52 16,912.73 17,923.80 11,840.02 12,883.38 11,119.74 11,624.55 18,275.82 19,499.73 156,832.66 154,371.09 58,128.14 56,947.98 19,584.17 19,511.27 18,528.19 18,051.35 11,305.48 11,120.42 44,637.43 44,840.20 26,510.71 26,150.88 7,686.96 7,809.96 54,130.45 53,606.77 10,705.59 11,611.97 5,306.48 4,692.59 13,976.57 14,187.65 620,115.44 617,909.93 Chg 3.51% 0.01 5.56 -2.60 -1.98 0.37 -5.64 -8.10 -4.34 -6.28 1.59 2.07 0.37 2.64 1.66 -0.45 1.38 -1.57 0.98 -7.81 13.08 -1.49 0.36 YTD ’11 $251,201,276 181,934,593 336,111,019 156,366,060 420,509,131 411,563,096 701,645,594 358,800,289 179,273,613 212,447,073 1,269,920,609 624,599,098 220,351,658 264,543,633 143,314,914 548,706,959 264,223,402 121,824,712 567,344,484 133,259,187 62,305,318 283,384,968 7,713,630,686 Ad revenue YTD ’10 $223,033,373 176,773,094 319,008,177 161,866,109 414,455,182 390,147,525 547,176,494 381,078,089 184,557,752 230,400,633 1,217,609,787 614,651,905 196,276,658 255,333,793 141,998,334 535,526,265 257,476,409 129,743,835 555,489,209 143,453,705 54,409,823 299,000,106 7,429,466,255 Chg 12.63% 2.92 5.36 -3.40 1.46 5.49 28.23 -5.85 -2.86 -7.79 4.30 1.62 12.27 3.61 0.93 2.46 2.62 -6.10 2.13 -7.11 14.51 -5.22 3.82 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, December 2011 Texterity’s on Fire That is, Kindle Fire… and other hot emerging devices. Texterity’s scalable non-Flash technology can turn your publication into a vibrant digital edition, mobile edition, and native branded app for iPhone, iPad, and Android devices. Doesn’t your brand belong in the iTunes Store, Amazon Appstore, and Android Marketplace? Call 508-804-3000 or 800-455-5450. Visit texterity.com/info-request 22 | Media Business | April 2012 | mediabusinessonline.com http://www.texterity.com/info-request http://www.texterity.com/info-request http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - April 2012

BtoB Media Business - April 2012
Contents
RBI puts iconic Variety brand on the block
Lead-generation services help drive profits
Publishers begin to embrace analytics, HTML5
Sales & Marketing
M&A
Audience Development
Events
People
Benchmarks
The dubious financial future of online advertising

BtoB Media Business - April 2012