BtoB Media Business - April 2012 - (Page 3)

APRIL 2012 Upfront RBI puts iconic Variety brand on the block. . . . . . . . . Page 4 Cover Story Lead-generation services help drive profits . . . . . . . . . . . . . . Page 10 Top Technologies Publishers begin to embrace analytics, HTML5 . . . . Page 14 Endnote The dubious financial future of online advertising . Page 26 Departments Sales & Marketing . . . Page 16 M&A . . . . . . . . . . . . . . Page 17 Audience Development Page 18 Events . . . . . . . . . . . . . Page 19 People . . . . . . . . . . . . . Page 20 Benchmarks . . . . . . . . Page 22 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 For subscription information and delivery concerns please email customerservice@btobonline.com or call (877) 320-1724 (in the U.S. or Canada) or (313) 446-0450 (all other locations) VP-Publisher: Robert Felsenthal, (212) 210-0262 Editor Associate Publisher John Obrecht David Bernstein Executive Editor Senior Account Executive Sean Callahan Eric Gordon Executive Editor-BtoB Account Executive Claudia Fern Kate Maddox Research Director Design DirectorJohn DiStefano Print and Digital Marketing and Events Martin Musker Manager News Editor Michele Langer Tequia Burt Website Director East Coast Bureau Chief Jeff Buddle Christopher Hosford Digital Marketing Specialist Associate Editor Marissa Pick Tanya Meyer Marketing Intern Dianna Disanto Copy Editor Richard K. Skews Production Manager Nicole Dionne Contributors Mark J. Miller, Charlotte Senior Audience Woolard, Matthew Schwartz, Development Manager Nicole Chantharaj James Podolny CRAIN’S MARKETING SOLUTIONS GROUP Director,Social Media Training & Strategy Tracy Schmidt THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free bi-weekly e-newsletter. For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact David Bernstein at 212-210-0782 or dbernstein@crain.com. mediabusinessonline.com | April 2012 | Media Business | 3 http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - April 2012

BtoB Media Business - April 2012
Contents
RBI puts iconic Variety brand on the block
Lead-generation services help drive profits
Publishers begin to embrace analytics, HTML5
Sales & Marketing
M&A
Audience Development
Events
People
Benchmarks
The dubious financial future of online advertising

BtoB Media Business - April 2012