BtoB Media Business - May 2007 - (Page 1)

May 2007 TOP 100 PRINT ADVERTISERS IBM, Microsoft biggest spenders Page 8 LIST BUSINESS EVOLUTION Online changes nearly everything Page 22 BLOCKBUSTER MEDIA DEAL VSS to pay $1.1B for Advanstar Page 28 Richard Zannino CEO, Dow Jones & Co. Tad Smith CEO, Reed Business Information Charles McCurdy CEO, Apprise Media/ Canon Communications GOING GREEN Environmentalism factors into events Page 31 A supplement to BtoB

Table of Contents for the Digital Edition of BtoB Media Business - May 2007

Cover
Contents
IBM, Microsoft are leaders of the pack
Our annual selection of execs on the cutting-edge
Circulators look online for incremental dollars
Sales & Marketing
M & A
Online
Events
Circulation
Production
People
Benchmarks
How to maintain a strong position going forward

BtoB Media Business - May 2007

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