BtoB Media Business - May 2010 - (Page Cover1)

May 2010 HUGHES LOOKS BACK Exec reflects on ABM’s evolution Page 5 TOP 100 PRINT ADVERTISERS IBM, Microsoft leading spenders Page 6 LIST WARS Publishers face stiff competition Page 16 EVENTS IN DOLDRUMS CEIR metrics discouraging Page 21 A supplement to BtoB

Table of Contents for the Digital Edition of BtoB Media Business - May 2010

BtoB Media Business - May 2010
Table of Contents
IBM leads top spenders in b-to-b publications
Our seventh annual selection of cutting-edge exclusives
List owners face increasing competition
Sales & Marketing
M&A
Events
Audience Development
People
Production
Benchmarks
Practical advice on leveraging digital assets

BtoB Media Business - May 2010

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