BtoB Media Business - May 2011 - (Page 24)

People On the Move News Corp. promotes James Murdoch to newly created post News Corp. named James Murdoch deputy COO and chairmanCEO, international, a newly created role at the company, which owns Dow Jones & Co. and Fox News Channel. Murdoch, who had been chairman-CEO for Europe and Asia for News Corp. as well as executive chairman, News International, since 2007, will relocate to New York from London. He will continue to report to News Corp. Deputy Chairman-President-COO Chase Carey and work closely with his father, Rupert Murdoch, chairman-CEO of the company. PROFILE Roth grows into nonprofit role Farm Journal Foundation head seeks to use power of media to spread hunger relief message spots from the media company, as well as spots Chuck Roth serves as senior VP-product from competitors. It also will launch a traveling development at Farm Journal Media, where exhibit at the Indianapolis 500, Roth said. he focuses on the creation of The nonprofit, as such, large-scale, multimedia pro- Chuck Roth may bring new opportunities grams that leverage the full to the media company, he Company: Farm Journal spectrum of the company’s said. Foundation assets, from live events to The foundation opened a Location: Cedar government relations office digital initiatives, newsletters Falls, Iowa and televised programs. to promote the hunger camTitle: President But he doesn’t limit his efpaign and advocate for the Big move: forts to one task. “You don’t Senior VP-project industry. “Traditionally, have to come to work in the development at Farm Journal government looks at us as an same role every day,” he said. Media helps launch nonprofit outlet for news,” Roth said. In December, he became foundation and its inaugural “But we’ve had conversapresident of the Farm Journal hunger campaign tions about how our televiCore responsibilities: Foundation, an independent Leverage a multimedia sion shows and our websites nonprofit launched last year marketing experience to could be used as information and staffed by Farm Journal support foundation platforms beyond our Media. Working with a sev- campaigns and raise money hunger campaign.” en-member board, he helps Work with the foundasteer a new hunger campaign called “Farmers tion may lead to other for-profit initiatives as Feeding the World.” well, he said. “I don’t want to overstate any The campaign champions the primary particular opportunity, but it broadens your function of agriculture, he said. “We feed peo- horizons in terms of looking at the world difple. It’s time someone created a nationwide ferently and, in our case, beyond the United program that has goals that are meaningful in States.” It provides a tangible connection to scale and can rally folks both on the farm and markets where it does not have a presence, in the agribusiness sector.” like South America and Europe, he said. By the end of March, the foundation had reThe success of the Farm Journal Legacy ceived multiyear commitments of more than $5 Project, an integrated media product focusing million, he said, and is working to gain sizable, on farm succession—which won Farm Jourlong-term donation commitments from large nal Media the 2011 American Business Media corporations. Funds raised will go to food-fo- Grand Neal Award—gave the company the cused organizations such as Heifer International confidence to form the foundation, Roth said. and the United Nations World Food Program. Both the project and campaign address By July 2012, the foundation would like to core issues in agriculture, helping deepen the be bringing in $20 million a year—and that media company’s relationship with its audinumber should grow to $100 million over the ence and the industry, he said. long term, Roth said. “Something new like this opens doors,” “We’re using our media expertise and posi- Roth said, and “quite frankly, has presented tion in the market to devise fundraising,” he a lot of opportunities to us. It’s a matter of said. The foundation has its own website and prioritizing and figuring out which ones to e-newsletter, and it will buy discounted ad follow first.” BY CHARLOTTE WOOLARD PEOPLE Hearst names Swartz COO Hearst Corp. named Steven R. Swartz COO of the company. He was previously president of Hearst Newspapers. Mark E. Aldam, previously exec VP-deputy group head of Hearst Newspapers, will succeed Swartz as president of the group. Hearst emphasized Swartz’s active role in many Hearst digital initiatives, such as aiding in the newspaper industry’s consortium with Yahoo; launching the industry’s partnership with Zillow; and forming quadrantONE, a national online sales network co-owned by Gannett Co., Hearst Corp., New York Times Co. and Tribune Co. Gannett hires chief digital officer Gannett Co., publisher of USA Today, named David A. Payne senior VP-chief digital officer. He succeeds Chris Saridakis, who left about a year ago. Payne was most recently president-CEO of ShortTail Media, a video ad technology start-up. Previously, he was senior VP-general manager of CNN.com. Gazzolo joins CCH as VP Wolters Kluwer’s CCH Inc., which provides information, soft- ware and services to the accounting industry, named Paul Gazzolo VP-publishing. Gazzolo was most recently president of encyclopedia publisher World Book Inc. Prior to that he held executive positions at LexisNexis Group and Procter & Gamble Co. 24 | Media Business | May 2011 | mediabusinessonline.com http://www.CNN.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - May 2011

BtoB Media Business - May 2011
Contents
Upfront
Top Print Advertisers
Top Innovators
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Endnote

BtoB Media Business - May 2011