BtoB Media Business - May 2011 - (Page 25)

Benchmarks BIN CATEGORIES BENCHMARKS Trade publication ad pages and revenue, February 2011 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Health Care (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total YTD ’11 2,638.67 1,697.52 4,842.00 1,387.18 3,515.68 5,412.93 2,439.71 1,747.48 1,631.53 2,840.73 21,896.89 8,601.74 2,411.29 3,329.74 1,428.30 6,864.44 3,549.94 1,068.03 8,646.87 1,525.52 839.47 1,915.50 90,231.16 Ad pages YTD ’10 2,742.28 1,683.13 3,870.77 1,517.03 3,481.77 5,390.74 2,364.38 1,769.93 1,951.15 2,812.45 23,487.76 8,225.55 2,433.14 3,041.87 1,429.60 6,905.48 3,380.17 1,211.67 8,450.65 1,567.99 659.37 2,098.43 90,475.31 Chg -3.78% 0.85 25.09 -8.56 0.97 0.41 3.19 -1.27 -16.38 1.01 -6.77 4.57 -0.90 9.46 -0.09 -0.59 5.02 -11.85 2.32 -2.71 27.31 -8.72 -0.27 YTD ’11 $50,163,615 21,701,937 47,512,499 21,053,068 56,353,228 65,885,048 94,675,330 60,466,805 26,436,445 30,816,304 185,783,078 93,080,009 27,220,782 57,370,129 18,931,684 81,881,717 36,563,895 17,208,570 92,684,456 19,969,892 10,083,028 40,958,974 1,156,800,494 Ad revenue YTD ’10 $47,702,506 21,151,690 41,329,938 22,761,273 53,818,103 63,103,000 66,645,957 56,765,294 29,202,190 32,583,436 196,805,817 89,586,666 24,626,922 49,090,260 18,464,863 81,101,432 34,729,529 20,318,319 90,933,079 20,232,313 8,042,780 43,038,069 1,112,033,438 Chg 5.16% 2.60 14.96 -7.50 4.71 4.41 42.06 6.52 -9.47 -5.42 -5.60 3.90 10.53 16.87 2.53 0.96 5.28 -15.31 1.93 -1.30 25.37 -4.83 4.03 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, February 2011 The world of digital media delivered directly to your inbox every Thursday. Each edition of Media Business’ Digital Directions features news and analysis, case studies and interviews with thought leaders, as well as new product information. You’ll enjoy reading Digital Directions as it covers everything you need to know about the diverse and fast-changing world of digital media. Published every Thursday. Subscribe today at: www.btobonline.com/digitaldirections Advertising opportunities are available. To advertise, contact David Bernstein at Dbernstein@crain.com or 212-210-0782. mediabusinessonline.com | May 2011 | Media Business | 25 http://www.btobonline.com/digitaldirections http://www.btobonline.com/digitaldirections http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - May 2011

BtoB Media Business - May 2011
Contents
Upfront
Top Print Advertisers
Top Innovators
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Endnote

BtoB Media Business - May 2011