BtoB Media Business - May 2011 - (Page 3)
MAY 2011
Upfront
Executives prefer content produced by journalists . . . . Page 6
Top Print Advertisers
IBM leads biggest spenders in b-to-b magazines . . . . . . . Page
8
Top Innovators
Our eighth annual selection of cutting-edge executives . . Page 10
Endnote
The key to the future is understanding your audience . Page 30
Departments
Sales & Marketing. . . . . . Page 19 M&A . . . . . . . . . . . . . . . . . Page 20 Audience Development . Page 21 Events. . . . . . . . . . . . . . . . Page 22 Production . . . . . . . . . . . . Page 23 People . . . . . . . . . . . . . . . . Page 24 Benchmarks . . . . . . . . . . . Page 25
EDITORIAL OFFICES
(312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOT LINE (877) 320-1724 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher John Obrecht David Bernstein Executive Editor Senior Account Executives Sean Callahan Eric Gordon Executive Editor-BtoB Peter Loibl Kate Maddox Account Executive Design DirectorClaudia Fern Print and Digital Research Director Martin Musker John DiStefano News Editor Tequia Burt Marketing and Events East Coast Bureau Chief Manager Michele Langer Christopher Hosford Associate Editor Website Director Tanya Meyer Jeff Buddle Copy Editor Internet Marketing Manager Richard K. Skews Megan A. Lee Intern Production Manager Nathan Lipkin Nicole Dionne Contributors Mark J. Miller, Senior Audience Charlotte Woolard, Development Manager Matthew Schwartz Nicole Chantharaj THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation/ Audience Development Director, Kathy Henry Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc.
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Table of Contents for the Digital Edition of BtoB Media Business - May 2011
BtoB Media Business - May 2011
Contents
Upfront
Top Print Advertisers
Top Innovators
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Endnote
BtoB Media Business - May 2011
BtoB Media Business - May 2011 - BtoB Media Business - May 2011 (Page Cover1)
BtoB Media Business - May 2011 - BtoB Media Business - May 2011 (Page Cover2)
BtoB Media Business - May 2011 - Contents (Page 3)
BtoB Media Business - May 2011 - Contents (Page 4)
BtoB Media Business - May 2011 - Contents (Page 5)
BtoB Media Business - May 2011 - Upfront (Page 6)
BtoB Media Business - May 2011 - Upfront (Page 7)
BtoB Media Business - May 2011 - Top Print Advertisers (Page 8)
BtoB Media Business - May 2011 - Top Print Advertisers (Page 9)
BtoB Media Business - May 2011 - Top Innovators (Page 10)
BtoB Media Business - May 2011 - Top Innovators (Page 11)
BtoB Media Business - May 2011 - Top Innovators (Page 12)
BtoB Media Business - May 2011 - Top Innovators (Page 13)
BtoB Media Business - May 2011 - Top Innovators (Page 14)
BtoB Media Business - May 2011 - Top Innovators (Page 15)
BtoB Media Business - May 2011 - Top Innovators (Page 16)
BtoB Media Business - May 2011 - Top Innovators (Page 17)
BtoB Media Business - May 2011 - Top Innovators (Page 18)
BtoB Media Business - May 2011 - Sales & Marketing (Page 19)
BtoB Media Business - May 2011 - M&A (Page 20)
BtoB Media Business - May 2011 - Audience Development (Page 21)
BtoB Media Business - May 2011 - Events (Page 22)
BtoB Media Business - May 2011 - Production (Page 23)
BtoB Media Business - May 2011 - People (Page 24)
BtoB Media Business - May 2011 - Benchmarks (Page 25)
BtoB Media Business - May 2011 - Benchmarks (Page 26)
BtoB Media Business - May 2011 - Benchmarks (Page 27)
BtoB Media Business - May 2011 - Benchmarks (Page 28)
BtoB Media Business - May 2011 - Benchmarks (Page 29)
BtoB Media Business - May 2011 - Endnote (Page 30)
BtoB Media Business - May 2011 - Endnote (Page Cover3)
BtoB Media Business - May 2011 - Endnote (Page Cover4)
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