BtoB Media Business - May 2012 - (Page Cover1)

May 2012 BULLISH Page 6 TOP PRINT Page 8 MAXIMIZING Page 17 M&A UPDATE Average deal value declines Page 21 A supplement to BtoB LIST RENTALS Better databases, better revenue ADVERTISERS Pharma, tech biggest spenders FORECAST VSS sees growth for b-to-b media

Table of Contents for the Digital Edition of BtoB Media Business - May 2012

BtoB Media Business - May 2012
Contents
Peter Goldstone returns to Hanley Wood
Our ninth annual selection of cutting-edge leaders
Building databases grows list rentals
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Incoming ABM chair takes stock of industry

BtoB Media Business - May 2012

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