BtoB Media Business - May 2012 - (Page 3)

MAY 2012 Upfront Peter Goldstone returns to Hanley Wood . . . . . . . . Page 4 Top Innovators Our ninth annual selection of cutting-edge leaders . . . .Page 10 Special Report Building databases grows list rentals . . . . . . . . . . . . . Page 17 Endnote Incoming ABM chair takes stock of industry . . . . . Page 30 Departments Sales & Marketing . . . Page 20 M&A . . . . . . . . . . . . . . Page 21 Audience Development Page 22 Events . . . . . . . . . . . . . Page 23 Production. . . . . . . . . . Page 24 People . . . . . . . . . . . . . Page 25 Benchmarks . . . . . . . . Page 27 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 For subscription information and delivery concerns please email customerservice@btobonline.com or call (877) 320-1724 (in the U.S. or Canada) or (313) 446-0450 (all other locations) VP-Publisher: Robert Felsenthal, (212) 210-0262 Editor John Obrecht Executive Editor Sean Callahan Executive Editor-BtoB Kate Maddox Design DirectorPrint and Digital Martin Musker News Editor Tequia Burt East Coast Bureau Chief Christopher Hosford Associate Editor Tanya Meyer Copy Editor Richard K. Skews Contributors Mark J. Miller, Marie Griffin, Charlotte Woolard, Matthew Schwartz, James Podolny Account Executive Claudia Fern Research Director John DiStefano Marketing and Events Manager Michele Langer Website Director Jeff Buddle Digital Marketing Specialist Marissa Pick Marketing Intern Dianna DiSanto Production Manager Nicole Dionne Senior Audience Development Manager Nicole Chantharaj CRAIN’S MARKETING SOLUTIONS GROUP Director, Social Media Training & Strategy Tracy Schmidt VP-Publishing and Editorial Director David S. Klein THE AD AGE GROUP CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. mediabusinessonline.com | May 2012 | Media Business | 3 Go to BtoBonline.com/mybtob to register for this free bi-weekly e-newsletter. For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact David Bernstein at 212-210-0782 or dbernstein@crain.com. Senior Account Executive Eric Gordon  Keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - May 2012

BtoB Media Business - May 2012
Contents
Peter Goldstone returns to Hanley Wood
Our ninth annual selection of cutting-edge leaders
Building databases grows list rentals
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Incoming ABM chair takes stock of industry

BtoB Media Business - May 2012