May 2012
BULLISH
Page 6
TOP PRINT
Page 8
MAXIMIZING
Page 17
M&A UPDATE
Average deal
value declines
Page 21
A supplement to BtoB
LIST RENTALS
Better databases,
better revenue
ADVERTISERS
Pharma, tech
biggest spenders
FORECAST
VSS sees growth
for b-to-b media
Table of Contents for the Digital Edition of BtoB Media Business - May 2012