BtoB Media Business - June 2009 - (Page 22)

Benchmarks BENCHMARKS GAINERS/DECLINERS Grocery GAINERS Rank 1 2 3 4 Ad pages +/38.25 34.57 3.60 0.80 Publication YTD ’09 YTD ’08 Beverage Spectrum 99.50 61.25 Convenience Store Decisions 92.70 58.12 NACS 45.00 41.40 Grocery Hq. Magazine 321.06 320.27 Banking GAINERS Rank 1 2 3 4 5 Publication Digital Transactions Mortgage Servicing News ISO & Agent Weekly Transaction Trends Servicing Management Ad pages YTD ’09 YTD ’08 107.08 86.25 56.27 47.55 46.25 40.76 61.25 59.17 72.71 71.93 +/20.83 8.72 5.49 2.08 0.79 DECLINERS 1 2 3 4 5 6 7 8 9 10 11 12 The Gourmet Retailer Progressive Grocer CSP Supermarket News Convenience Store News Specialty Food Magazine Fancy Food & Culin. Prod. CSNews Single Store Owner Instore Buyer Confection & Snack Retailing Gourmet News CSP Independent 85.28 163.06 295.93 397.03 206.49 102.33 51.17 62.33 86.83 29.17 46.36 52.33 210.06 -124.77 265.47 -102.40 379.37 455.29 245.40 138.29 73.78 70.99 95.13 32.00 47.87 53.45 -83.44 -58.26 -38.91 -35.97 -22.61 -8.66 -8.30 -2.83 -1.51 -1.12 DECLINERS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Investment News American Banker Scotsman Guide Residential Credit Union Times Credit Union Journal Mortgage Originator Independent Banker Green Sheet Credit Union Magazine National Mortgage News U.S. Banker ABA Banking Journal Credit Union Business Mortgage Banking Origination News 378.50 252.35 50.64 318.08 258.14 27.84 120.03 599.55 91.33 113.05 46.69 48.80 40.17 73.32 19.40 564.18 421.56 176.36 439.28 355.83 116.55 188.22 667.38 150.88 169.91 100.69 96.73 86.42 103.24 48.99 -185.68 -169.21 -125.72 -121.20 -97.69 -88.71 -68.19 -67.83 -59.55 -56.86 -54.00 -47.93 -46.25 -29.92 -29.59 Source: Powered by data from IMS-The Auditor, Toronto, April 2009 BIN CATEGORIES Trade publication ad pages and revenue, March 2009 Ad pages YTD ’09 YTD ’08 Category 4,157.12 4,888.92 Agriculture 3,184.34 4,516.36 Architecture, Design, Lighting 7,056.19 9,978.09 Automotive 2,480.14 3,109.42 Aviation, Aerospace & Military 6,275.12 9,197.90 Banking, Financial, Insurance 11,057.70 16,543.51 Building, Engineering, Construction 4,481.19 6,190.75 Business, Advertising & Marketing 4,276.53 6,964.31 Computing, Software, Telecom 3,478.84 5,308.99 Electronic Engineering 4,357.02 5,982.01 Government (Local, State, Federal) 31,253.65 49,583.61 Health Care (PERQ+IMS) 15,358.48 20,402.54 Mfg., Processing 1,618.59 1,957.70 Miscellaneous,* Classified 6,101.08 8,989.72 Movies, Radio, TV & Video 2,599.68 3,239.65 Pharmaceuticals 12,792.44 16,139.79 Professional Services 6,003.45 8,103.22 Resources, Environment, Utilities 2,191.42 3,017.78 Restaurants, Foodservice, Lodging, Gaming 14,599.48 20,606.40 Retail, Services 2,902.67 3,368.04 Science, Research & Development 1,743.94 2,737.46 Transportation, Logistics 4,212.48 5,639.79 Travel, Business Conventions & Meetings 152,181.55 216,465.96 Grand Total Chg -14.97% -29.49 -29.28 -20.24 -31.78 -33.16 -27.61 -38.59 -34.47 -27.16 -36.97 -24.72 -17.32 -32.13 -19.75 -20.74 -25.91 -27.38 -29.15 -13.82 -36.29 -25.31 -29.70 YTD ’09 67,171,734 40,969,634 72,440,310 36,745,971 85,789,875 111,985,714 130,832,520 142,092,557 55,776,680 49,380,549 246,214,982 171,094,627 14,660,935 91,737,563 31,665,906 150,399,955 58,715,419 37,311,497 154,996,164 35,716,710 15,234,845 84,252,520 1,885,186,668 Ad revenue YTD ’08 69,267,924$ 55,551,056$ 98,151,690$ 44,164,968$ 115,658,013$ 161,878,333$ 165,956,493$ 241,382,026$ 91,920,675$ 64,628,331$ 352,218,853$ 219,245,930$ 15,644,155$ 128,000,135$ 36,658,455$ 180,612,875$ 77,626,611$ 49,206,352$ 215,752,475$ 39,318,065$ 21,060,701$ 107,517,711$ $2,551,421,825 Chg -3.03% -26.25 -26.20 -16.80 -25.82 -30.82 -21.16 -41.13 -39.32 -23.59 -30.10 -21.96 -6.28 -28.33 -13.62 -16.73 -24.36 -24.17 -28.16 -9.16 -27.66 -21.64 -26.11 * Miscellaneous: includes Arts, Coin-operated & Vending and Security Source: Business Information Network, March 2009 22 | Media Business | June 2009 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - June 2009

BtoB Media Business - June 2009
Contens
Publishers Reassess Google AdSense Programs
Amid Cutbacks, Media Firms Are Still Investing
Open-source CMS Advantages Outweigh Problems
Sales & Marketing
M&A
Online
Production
Events
Circulation
People
Benchmarks
The End of B-to-B Media As We Know It?

BtoB Media Business - June 2009