BtoB Media Business - June 2009 - (Page 3)

JUNE 2009 Upfront Publishers reassess Google AdSense programs . . . Page 5 Surveys help your sales team sell more than just print ads… Cover Story Amid cutbacks, media firms are still investing . . . . . Page 7 Feature Open-source CMS advantages outweigh problems . . . . Page 9 Endnote The end of b-to-b media as we know it? . . . . . . . . Page 26 Departments Sales & Marketing . . . Page 14 M&A . . . . . . . . . . . . . . Page 15 Online . . . . . . . . . . . . . Page 16 Production. . . . . . . . . . Page 17 Events . . . . . . . . . . . . . Page 18 Circulation . . . . . . . . . Page 19 People . . . . . . . . . . . . . Page 20 Benchmarks . . . . . . . . Page 22 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 Your survey results from Readex Research illustrate the value of your integrated media portfolio. Prove that companies cannot afford to miss out on the exposure you provide, and you’ll sell more: ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOTLINE (888) 288-5900 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Senior Account Executive John Obrecht Eric Gordon Design Director Martin Musker Account Executives Senior Editor Lynne Bosnack Peter Loibl Tequia Burt Media Editor Marketing Manager Sean Callahan Amy Holtzman Senior Reporters Kate Maddox Web Site Director Jeff Buddle Christopher Hosford Copy Editor Internet Marketing Manager Richard K. Skews Megan A. Lee Editorial Assistant Tanya Meyer Production Manager Nicole Dionne Intern Godhuli Chatterjee Group Circulation Director Contributors John LaMarca Marie Griffin, Mark J. Miller, Charlotte Woolard, Circulation Manager Nicole Chantharaj Matthew Schwartz THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation Director, Patrick Sheposh Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. • Print ads • Website ads • Emailed newsletter ads • Webinar, Webcast, and podcast sponsorships • Other online opportunities (video, blog, poll sponsorships, etc.) • Conference and event sponsorships • Custom publications For information on how Readex surveys can help you sell more, call 1-888-642-9250 or visit www.readexresearch.com Experienced. Trusted. Insightful. mediabusinessonline.com | June 2009 | Media Business | 3 http://www.readexresearch.com http://www.readexresearch.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - June 2009

BtoB Media Business - June 2009
Contens
Publishers Reassess Google AdSense Programs
Amid Cutbacks, Media Firms Are Still Investing
Open-source CMS Advantages Outweigh Problems
Sales & Marketing
M&A
Online
Production
Events
Circulation
People
Benchmarks
The End of B-to-B Media As We Know It?

BtoB Media Business - June 2009